Best-Rated Easter Chocolates 2025
Aussies have rated Haigh’s as the top pick in Canstar Blue’s latest Easter chocolate ratings, with five star reviews for taste, variety and range, texture and consistency and overall satisfaction.
How we rate Easter chocolate brands
Our review compares Easter chocolate brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which Easter chocolate brand they think is best!
Canstar Blue surveyed 2,135 Australians for their feedback on the Easter chocolate brand(s) they’ve purchased and consumed in the last three months.
- The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.
Respondents rate their satisfaction with their Easter chocolate brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
- Overall satisfaction: measures consumer satisfaction with an Easter chocolate brand as an individual score NOT a combined total of all criteria.
- Value for money: quality and quantity of product for price paid.
- Taste: as expected from flavour description.
- Packaging: provides sufficient information, easy to use, easy to store, functional.
- Variety and range: good range of product options.
- Texture and consistency: as expected for product.
- Variety and range: good range of product options.
The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.
- Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
- When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
- The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
- Haigh’s
- Aldi (including Dairy Fine, Moser Roth and Choceur)
- Ferrero Rocher
- Darrell Lea
- Lindt
- Red Tulip
- Kinder
- Cadbury
- Coles
- Nestle (including Smarties)
- Woolworths
Find more detailed information on our Most Satisfied Customer methodology.
Top Easter Chocolate Brand – Haigh’s
Haigh’s is a chocolate manufacturer that first opened in 1915 in Adelaide, South Australia. The brand’s 2025 Easter collection had a variety of chocolates including Easter eggs, hot cross bun chocolates, hampers and Easter bilbies.
About our consumer experts
Rachel Bollerman: Content Producer
This article was written by Canstar Blue Consumer Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health . Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.
When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.
Amy Nghiem: Research Analyst
Amy joined Canstar in 2022, initially gaining significant product and market knowledge as a Product Data Analyst, before moving to the Research team as a Research Analyst. In her role, Amy is responsible for the consumer research ratings, where she spends her days developing surveys, overseeing their implementation and analysing data across a wide range of product and service categories for Canstar’s Customer Satisfaction Awards.
Amy has considerable experience in data-driven roles that require a high level of accuracy while handling large volumes of information. Amy has a passion for understanding the data, and her attention to detail ensures that no nuance goes unnoticed, allowing her to uncover valuable insights and make informed decisions.
Connect with Amy Nghiem on LinkedIn.
Past Ratings
Here are the past winners from Canstar Blue’s Easter chocolate ratings:
- 2024: Haigh’s
- 2023: Kinder
- 2022: Lindt
- 2021: Lindt
- 2020: Ferrero Rocher
- 2019: Ferrero Rocher