Supermarket Christmas Awards 2024

Fact Checked

How we rate supermarket Christmas foods

Our review compares supermarket Christmas foods on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which supermarket Christmas foods they think are best!

How many Australians do we survey for our ratings?

Canstar Blue surveyed 1,648 Australians for their feedback on the supermarket branded Christmas food products they’ve purchased and eaten in the last two months (i.e. leg ham, turkey, Christmas pudding, fruit mince pies, pavlova). Note: This refers to supermarkets’ own brand products, not name-brand products purchased in a supermarket and not products purchased from an independent butcher, deli, baker etc.

• The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.

What criteria are used to rate supermarket Christmas foods?

Respondents rate their satisfaction with their supermarket Christmas food(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:

• Overall satisfaction: measures consumer satisfaction with supermarket Christmas food products as an individual score, NOT a combined total of all criteria.
• Value for money
• Taste
• Freshness
• Packaging

How do we determine the winner?

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The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

• Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
• When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
  • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Which supermarket Christmas foods do we rate?

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey.
Our 2024 customer satisfaction survey saw five different supermarket Christmas food categories reviewed and rated, covering main meals and desserts, with the results below. Coles, Woolworths, Aldi, IGA and Costco are featured in the ratings.

Find more detailed information on our Most Satisfied Customers methodology.

Leg Ham Award Winner – Aldi

Aldi won the Christmas leg ham award, with five stars in all categories: value for money, taste, freshness, packaging and overall satisfaction. 

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Turkey Award Winner – Aldi

Aldi won the Christmas turkey award, with five stars across all categories: value for money, taste, freshness, packaging and overall satisfaction. 

Christmas Pudding Award Winner – Aldi

Aldi won the Christmas pudding award, scoring five stars in all categories: value for money, taste, freshness, packaging and overall satisfaction. 

Pavlova Base Award Winner – Coles

Aldi won the pavlova base award, scoring five-star ratings across all categories: value for money, taste, freshness, packaging and overall satisfaction. 

Fruit Mince Pies Award Winner – Aldi

Aldi won the fruit mince pies category, with five stars for taste, freshness, packaging and overall satisfaction, as well as four stars for value for money. 

About our consumer experts

Rachel Bollerman: Content Producer

This article was written by Canstar Blue Home & Lifestyle Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health . Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.

When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.

Meet the Editorial Team

Samantha Howse: Consumer Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and two years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

Meet the Research Team