Supermarket Meat Awards 2025
How we rate supermarket meats
For many Australians, grocery shopping involves a stop at the meat aisles to stock up on meals for the week. It’s for this reason that our big supermarket chains compete fiercely to offer the best quality meats at the most competitive prices, which means there’s often only small differences in actual costs. Canstar Blue’s annual review aims to look beyond costs to determine which supermarket chain provides customers with overall satisfaction with their meat purchases. We identify a Most Satisfied Customers award winner in each major meat category – beef, chicken, lamb, pork, fish and seafood – but also give a breakdown of which supermarket shoppers determine is best for each meat subcategory.
Our review compares supermarket meat products on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which supermarket meat product they think is best!
Canstar Blue surveyed 3,008 Australians for their feedback on the fresh supermarket home brand meat and/or seafood products they’ve purchased and eaten in the last month. Note: This refers to supermarket’s own-brand products, not name-brand products purchased in a supermarket and not products purchased from an independent butcher, deli, farmers market or similar, and does not include cooked products such as rotisserie chickens or frozen meat products.
- The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.
Respondents rate their satisfaction with their supermarket meat product(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
- Overall satisfaction: measures consumer satisfaction with a supermarket meat product as an individual score, NOT a combined total of all criteria.
- Value for money: quality and quantity of product for price paid.
- Taste: as expected for the product.
- Freshness: of the meat products.
The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.
- Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
- When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
- The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Supermarket meat products must have received at least 30 responses to be included, so not all supermarkets and grocers have been compared in this survey.
Our 2025 customer satisfaction survey saw 23 different meat categories rated, covering beef, chicken, lamb, pork and seafood.
Find more detailed information on our Most Satisfied Customers methodology.
Beef Award Winner – Costco
Costco was the overall winner of Canstar Blue’s Most Satisfied Customers – Supermarket Meats award for beef in 2025.
Beef Burgers – Aldi
Aldi topped the beef burger rankings, scoring five stars in all categories: value for money, taste, freshness and overall satisfaction.
Beef Mince – Costco
Costco received five stars in all categories: value for money, taste, freshness and overall satisfaction.
Beef Sausages – Aldi
Aldi scored five stars across all beef sausage categories: value for money, taste, freshness and overall satisfaction.
Beef Steaks – Aldi
Aldi topped the beef steaks category, scoring five stars in all categories: value for money, taste, freshness and overall satisfaction.
Beef Roast – Woolworths
Woolworths came in first for the beef roast ratings, scoring five stars in all categories: value for money, freshness and overall satisfaction.
Chicken Award Winner – Aldi
Aldi was the overall winner of Canstar Blue’s Most Satisfied Customers – Supermarket Meats award for chicken in 2025.
Chicken Breast – Aldi
Aldi won the chicken breast ratings with five stars in every category: value for money, taste, freshness and overall satisfaction.
Chicken Wings – Woolworths
Woolworths topped the chicken wings rankings, with five stars for value for money, freshness and overall satisfaction.
Chicken Thighs – Aldi
Aldi scored five stars in every category in the chicken thigh ratings: value for money, taste, freshness and overall satisfaction.
Chicken Drumsticks – Woolworths
Woolworths topped the chicken drumsticks ratings, with five stars for taste, freshness and overall satisfaction.
Chicken Sausages – Woolworths
Woolworths was the winner of the chicken sausage award, scoring five stars in every category: value for money, taste, freshness and overall satisfaction.
Chicken Mince – Woolworths
Coles was the top chicken mince pick, with five stars in every category: value for money, taste, freshness and overall satisfaction.
Chicken Burgers – Coles
Coles topped the chicken burger ratings, with five stars for value for money and overall satisfaction
Chicken Roast – Woolworths
Woolworths was the chicken roast winner for 2025, with five-star ratings for taste, freshness and overall satisfaction.
Lamb Award Winner – Aldi
Aldi was the overall winner of Canstar Blue’s Most Satisfied Customers – Supermarket Meats award for lamb in 2025.
Lamb Chops – Aldi
Aldi was the top pick for supermarket lamb chops, with five-star ratings in every category: value for money, taste, freshness and overall satisfaction.
Lamb Cutlets – Woolworths
Woolworths won the lamb cutlet category, with five stars for value for money and overall satisfaction.
Lamb Mince – Aldi
Aldi was the winner for lamb mince, with five-star reviews for taste, freshness and overall satisfaction.
Lamb Roast – Aldi
Aldi was the top pick in the lamb roast category, with five stars in every category: value for money, taste, freshness and overall satisfaction.
Pork Award Winner – Costco
Costco was the winner of Canstar Blue’s Most Satisfied Customers – Supermarket Meats award for pork in 2025.
Pork Chops – Woolworths
Woolworths topped the pork chop ratings, with five-star reviews across the board: value for money, taste, freshness and overall satisfaction.
Pork Sausages – Coles and Woolworths
Coles and Woolworths were rated highest for pork sausages. Both supermarkets received five-stars in all categories: value for money, taste, freshness and overall satisfaction.
Pork Mince – Aldi
Aldi was the top pick in the pork mince category, with five stars across the board: value for money, taste, freshness and overall satisfaction.
Pork Roast – Aldi
Aldi topped the pork roast ratings, with five-star reviews in all categories: value for money, taste, freshness and overall satisfaction.
Fish Award Winner – Aldi
Fish – Aldi
Aldi won the top spot in Canstar Blue’s fish ratings, with five-star ratings for taste, value for money and overall satisfaction and four stars for freshness.
Seafood Award Winner – Aldi
Seafood (excluding fish) – Aldi
Aldi was the winner of Canstar Blue’s 2025 seafood awards. The supermarket scored five stars in every category: value for money, taste, freshness and overall satisfaction.
About our consumer experts
Rachel Bollerman: Consumer Content Writer
This article was written by Canstar Blue Consumer Content Writer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health. Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.
When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.
Grace Kinross: Graduate Consumer Research Specialist
Grace is in the final semester of her Bachelor of Advanced Business (Honours) degree at The University of Queensland, majoring in Business Analytics and Marketing. Her studies have equipped her with strong capabilities in data analysis and consumer research. Grace began her journey with Canstar in early 2025 as a casual research assistant and has since progressed into her current role, where she oversees the consumer research ratings across a wide range of product and service categories. She is responsible for survey design and consumer data analysis, and enjoys her focus on uncovering insights that inform Canstar Blue’s ratings and awards and help support consumers to make more informed decisions.
Past ratings
Here are the past winners of Canstar Blue’s supermarket meat ratings:
2024:
- Beef: Aldi
- Chicken: Coles
- Lamb: Aldi
- Pork: Aldi
- Fish: Aldi
- Seafood: Costco
2023:
- Beef: Aldi
- Chicken: Woolworths
- Lamb: Woolworths
- Pork: Coles
- Fish: Woolworths
- Seafood: Aldi
2022:
- Beef: ALDI
- Chicken: Coles & ALDI
- Lamb: Coles
- Pork: Coles & Woolworths
- Fish: Coles
- Seafood: Coles
2021
- Beef: ALDI
- Chicken: ALDI
- Lamb: Coles & ALDI
- Pork: ALDI
- Fish: ALDI
- Seafood: ALDI & Coles
2020
- Beef: ALDI
- Chicken: Coles
- Lamb: ALDI & Woolworths
- Pork: ALDI
- Fish: ALDI
- Seafood: ALDI
2019
- Beef: ALDI
- Chicken: ALDI
- Lamb: ALDI
- Pork: ALDI
2018
- Beef: ALDI
- Chicken: ALDI
- Lamb: ALDI
- Pork: ALDI