Best-Rated Cooler Box

See Our Ratings Methodology.

Most Satisfied Customers | Willow

Willow has won Canstar’s 2026 Most Satisfied Customers Award for cooler boxes, with Aussies rating it the highest across the categories that drive customer satisfaction.

Willow logo

Fact Checked Fact Checked

How we rate cooler box brands

Our review compares cooler box brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which cooler box brand they think is best!



Canstar Blue surveyed 645 Australians for their feedback on the cooler box brand(s) they’ve purchased and used in the 3 years.
  • The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.



Respondents rate their satisfaction with their cooler box brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Value for money: How satisfied are you with the quality of the cooler box for the price paid?
  • Performance: How satisfied are you with how effectively this cooler box keeps items cold?
  • Ease of handling: How satisfied are you with how easy it is to transport this cooler box, including its weight, handles, and wheels?
  • Design: How satisfied are you with the design of this cooler box, including size and internal layout?
  • Features and functionality: How satisfied are you with the features of the cooler box (e.g. tie-down points, cup holders, bottle openers) in terms of improving its overall performance and functionality?
  • Durability: How satisfied are you with how well the cooler box has held up over time with use?



The winner is the brand Aussies rate highest for the things that matter most to customers, based on overall satisfaction. To see how we crunch the numbers, check out our methodology page.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Willow
  • Yeti
  • Coleman
  • Esky
  • BCF
  • Anko

Find more detailed information on our Most Satisfied Customer methodology.


Top Cooler Box Brand – Willow

Willow is an outdoor living brand that sells a range of cooler boxes and jugs. Willow’s cooler box range includes small handheld options and larger wheeled variants, featuring polyurethane insulation to keep contents cold.

About our consumer experts


Jasmine Tait: Consumer Writer


This article was written by Canstar’s Consumer Writer, Jasmine Tait. Jasmine is a Consumer Writer within Canstar’s editorial team. Jasmine graduated from the Queensland University of Technology with a Bachelor of Fine Arts, majoring in Creative Writing with a minor in Communications. Jasmine has previously written and edited for a variety of publications including ScratchThat magazine and Seaglass Literary.

When Jasmine isn’t working, you can usually find her reading or spending time with her friends and family.

Meet the Editorial Team

 

Grace Kinross: Graduate Consumer Research Specialist

Grace Kinross Graduate Consumer Research Specialist

Grace is in the final semester of her Bachelor of Advanced Business (Honours) degree at The University of Queensland, majoring in Business Analytics and Marketing. Her studies have equipped her with strong capabilities in data analysis and consumer research. Grace began her journey with Canstar in early 2025 as a casual research assistant and has since progressed into her current role, where she oversees the consumer research ratings across a wide range of product and service categories. She is responsible for survey design and consumer data analysis, and enjoys her focus on uncovering insights that inform Canstar Blue’s ratings and awards and help support consumers to make more informed decisions.

 

Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s cooler box ratings:

  • 2025: Yeti
  • 2024: Coleman