Best-Rated Cosmetics

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Most Satisfied Customers | Estée Lauder

Estée Lauder has won Canstar’s 2026 Most Satisfied Customers Award for cosmetics, with Aussies rating it the highest across the categories that drive customer satisfaction. 

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How we rate cosmetics brands

Our review compares cosmetics brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which cosmetics brand they think is best!



Canstar Blue surveyed 1,270 Australians for their feedback on the cosmetics brand(s) they’ve purchased and used in the last 12 months.
  • The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.



Respondents rate their satisfaction with their cosmetics brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Value for money: quality and quantity of product for price paid.
  • Effectiveness: performs as described when using recommended amount of product.
  • Texture and consistency: as expected for product.
  • Packaging: provides sufficient information, easy to use, easy to store, functional.
  • Scent: no overpowering or unpleasant scent.
  • Longevity: how long the product wears/stays on skin without touch-ups.



The winner is the brand Aussies rate highest for the things that matter most to customers, based on overall satisfaction. To see how we crunch the numbers, check out our methodology page.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Estée Lauder
  • Mecca Cosmetica
  • Revlon
  • Maybelline
  • MAC Cosmetics
  • Clinique
  • MCoBeauty
  • Natio
  • Rimmel London
  • L’Oreal

Find more detailed information on our Most Satisfied Customer methodology.


Top Cosmetics Brand – Estée Lauder

Estée Lauder is a cosmetics company that was founded in 1946 and today has a presence in 150 countries and territories. The brand sells a range of cosmetics including foundation, mascara and lipstick as well as collections including Double Wear and Futurist. 

About our consumer experts


Rachel Bollerman: Consumer Content Writer

This article was written by Canstar Blue Consumer Content Writer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health. Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.

When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.

 

Meet the Editorial Team

 

Grace Kinross: Graduate Consumer Research Specialist

Grace Kinross Graduate Consumer Research Specialist

Grace is in the final semester of her Bachelor of Advanced Business (Honours) degree at The University of Queensland, majoring in Business Analytics and Marketing. Her studies have equipped her with strong capabilities in data analysis and consumer research. Grace began her journey with Canstar in early 2025 as a casual research assistant and has since progressed into her current role, where she oversees the consumer research ratings across a wide range of product and service categories. She is responsible for survey design and consumer data analysis, and enjoys her focus on uncovering insights that inform Canstar Blue’s ratings and awards and help support consumers to make more informed decisions.

 

Meet the Research Team

Past ratings

Here are the past winners of Canstar Blue’s cosmetic ratings:

  • 2025: MAC Cosmetics
  • 2024: Natio
  • 2023: Charlotte Tilbury & M.A.C.
  • 2022: Natio

 

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