Aussies have rated Little One’s as the top pick in Canstar Blue’s latest baby wipes ratings, with five star reviews in all categories: quality, value for money, effectiveness, packaging, scent and overall satisfaction.
Our review compares baby wipes brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which baby wipes brand they think is best!
Canstar Blue surveyed 1,426 Australians for their feedback on the baby wipes brand(s) they’ve purchased and used in the last six months.
The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Little One’s is an Australian-made brand owned by Woolworths that sells nappies, nappy pants, baby wipes, toiletries and accessories. The brand’s range of baby wipes comes in a 30 pack of hand and face wipes, 80 and 480 pack fragrance free and scented, and 80 pack thick unscented and premium thick scented.
This article was written by Canstar Blue Consumer Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health. Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.
When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.
Grace is in the final semester of her Bachelor of Advanced Business (Honours) degree at The University of Queensland, majoring in Business Analytics and Marketing. Her studies have equipped her with strong capabilities in data analysis and consumer research. Grace began her journey with Canstar in early 2025 as a casual research assistant and has since progressed into her current role, where she oversees the consumer research ratings across a wide range of product and service categories. She is responsible for survey design and consumer data analysis, and enjoys her focus on uncovering insights that inform Canstar Blue’s ratings and awards and help support consumers to make more informed decisions.
Here are the past winners from Canstar Blue’s baby wipe ratings:
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