Aussies have rated Oral-B as the top pick in Canstar Blue’s latest electric toothbrush ratings, with five stars in all categories: durability, features and functionality, value for money, battery and charging performance, performance, design and overall satisfaction.
Our review compares electric toothbrushes on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which electric toothbrush they think is best!
Canstar Blue surveyed 863 Australians for their feedback on the electric toothbrush product(s) they’ve purchased and used in the last three years.
The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.
Find more detailed information on our Most Satisfied Customer methodology.
Oral-B scored five-star ratings in every category: durability, features and functionality, value for money, battery and charging performance, performance, design and overall satisfaction.
Oral-B offers a wide range of mouth care products, including whitening strips, toothpaste, and floss. Its electric toothbrush range offers a variety of options to suit different budgets and needs, such as the iO Series, Genius, Smart, Pro and Vitality lines. Most electric toothbrush models feature cross-action brush heads, two-minute timers and rechargeable batteries. Oral-B’s iO Series 9 model comes equipped with a smart pressure sensor, 3D tracking with AI recognition, a quick-charge station and interactive colour display.
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Philips Sonicare scored four stars in every category: durability, features and functionality, value for money, battery and charging performance, performance, design and overall satisfaction.
Philips Sonicare offers a variety of electric toothbrushes to suit your mouth care needs. The range features the DiamondClean, ProtectiveClean, ExpertClean, Sonicare 2100, Sonicare 9900 Prestige and Sonicare for Kids lines. Most brushes in the DiamondClean series come equipped with Bluetooth compatibility, built-in pressure sensors, multiple colour options and smart brush heads that ensure you’re using the correct mode and intensity.
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Colgate was rated three stars in every category: durability, features and functionality, value for money, battery and charging performance, performance, design and overall satisfaction.
Colgate offers a small and affordable range of electric toothbrushes. The range features the Sonic Power Toothbrush, Pulse Series 1 and Pulse Series 2. Brushes in Colgate’s Pulse Series 2 come equipped with Bluetooth connectivity, three brushing modes, pressure sensors, travel cases and slim design chargers. Electric models in the pulse series also come with interchangeable heads that can be purchased separately. Colgate offers deep clean, whitening and sensitive brush heads.
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Not all brands in the market qualify for our ratings (based on minimum survey sample size), but that doesn’t mean they’re not worth considering. Here are several more brands to check out before making a purchase decision.
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate Lockyer. She has completed a Bachelor of Journalism at the University of Queensland. Kate’s been writing professionally for two years, and has worked as a content writer, media assistant and newsroom contributor for a variety of organisations and publications, including the National Family Violence Prevention Legal Service, community radio station 4ZZZ and Shelly’s Swim School.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners from Canstar Blue’s electric toothbrush ratings:
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