Starting in 1989 with a single store in South Australia, Allphones has grown over the years to become Australia’s largest independent telecommunications retailer, with more than 80 stores nation-wide. In the early 90s the company expanded to 15 stores within South Australia, and in 2000 the first store in WA was opened. 2001 saw the opening of the first store in NSW and not long after, the company had expanded to all other states.
Also worth mentioning is the admirable fact that Allphones has won Canstar Blue’s Most Satisfied Customers Award in the Mobile Phone Retailers category for the last two years in the row, beating out other phone retailers for the top spot in both 2013 and 2014. They received top ratings for overall customer satisfaction, customer service, range of available mobile phones and plans, phone accessories, and the clarity of advice given to customers.
What our survey respondents say about Allphones
Canstar Blue’s most recent survey of consumers who had purchased a mobile phone handset and/or mobile phone plan from an Australian mobile phone retailer in the last 12 months (just over 1,100 people) garnered the following comments, among many others, from customers of Allphones:
|Accessible staff, helpful staff, better range than most of phones and accessories easy to deal with and apply for plans.||Confusion over plans, too many and not clear which is best for me.|
|Their customer service is excellent.||Sometimes they are so busy you have to wait a while to get served.|
|Good deals. Clear in what’s offered.||Not able to consider other items more suitable.|
|Location convenient, helpful, understood needs.||Not as good range of services and products as online.|
|Great range, choice of networks, friendly staff.||Can get busy and customer service can sometimes be only average.|
Source: www.canstarblue.com.au Mobile Phone Retailer survey 2014, conducted on by Colmar Brunton
Other mobile phone retailer brands we surveyed
Canstar Blue commissions Colmar Brunton to regularly survey Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased a mobile phone handset and/or mobile phone plan from an Australian mobile phone retailer in the last 12 months – in this case, 1,108 people.
The other mobile phone retailer brands in this year’s survey are:
- Virgin Mobile