Best-Rated Electronics Retailers


Most Satisfied Customers | Appliances Online

Aussies have rated Appliances Online as the top pick in Canstar Blue’s latest electronics retailer ratings, with five stars for customer service, value for money, checkout experience, store/website layout and presentation and overall satisfaction.

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How we rate electronics retailers

Our review compares electronics retailers on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which electronics retailer they think is best!

Canstar Blue surveyed 1,188 Australians for their feedback on the electronics retailers that they’ve purchased a product from in the last 12 months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their electronics retailer(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with an electronics retailer as an individual score, NOT a combined total of all criteria.
  • Customer service: staff are available, helpful, resolve problems effectively.
  • Value for money: quality of product for price paid.
  • Product range: variety of product categories, range of product options.
  • Checkout experience: checkout process is fast and/or efficient, multiple payment options are available, flexible collection or delivery options.
  • Store/website layout and presentation: website is easy to navigate, products are well-presented and easy to find.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Appliances Online
  • Harvey Norman
  • Kogan
  • JB Hi-Fi
  • The Good Guys
  • Betta Home Living

Find more detailed information on our Most Satisfied Customer methodology.

Top Electronics Retailer – Appliances Online

Appliances Online has been in business since 2005 and is one of Australia’s largest appliance retailers. The retailer, which is a subsidiary of the Winning Group, stocks more than 8,000 products that range from heating and cooling appliances to kitchen gadgets. Appliances Online offers several customer-friendly services, such as free next-day delivery (to most postcodes), free removal and recycling of old products and free installation and connection. Its customer support service is Australia-based and open 24 hours a day. Appliances Online also offers a price matching guarantee for identical products at approved retailers (full terms and conditions apply with this offer).

About our consumer experts

Kate Lockyer: Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate Lockyer. She is currently studying a Bachelor of Journalism at the University of Queensland. Kate’s been writing professionally for two years, and has worked as a content writer, media assistant and newsroom contributor for a variety of organisations and publications, including the National Family Violence Prevention Legal Service, community radio station 4ZZZ and Shelly’s Swim School.

Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and two years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s electronics retailer ratings:

  • 2022: Appliances Online
  • 2021: Betta Home Living
  • 2020: The Good Guys
  • 2019: The Good Guys
  • 2018: The Good Guys
  • 2017: The Good Guys
  • 2016: The Good Guys
  • 2015: The Good Guys
  • 2014: The Good Guys
  • 2013: The Good Guys
  • 2012: The Good Guys
  • 2011: The Good Guys
  • 2010: Retravision


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