Dog food

Your pets deserve the best, so compare dog food brands with our customer satisfaction ratings to find great pet food products.

* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.
Canstar Blue research finalised in November 2011, published in November 2011.

See our Ratings Methodology.

Most Satisfied Customers | Supercoat

Supercoat took out the coveted Most Satisfied Award, delivering great value, good packaging and what’s more, pets eat it.

Dogs fetch gourmet dinners at home

Many respondents to our recent survey revealed they have opted to cook homemade food rather than purchase ready-made products…for their pet dog that is.

This isn’t just for special events – nearly one third of respondents to our recent survey admitted they cook freshly made meals for their canine friends on a regular basis.

Additionally, more than half of our survey respondents said they would often treat their furry friend to more than one meal per day.

While homemade dinners may be the ultimate labour of love for many pet-owners, most will not have the time or know-how to cater for their dog’s gourmet appetite.

Luckily, there are plenty of pet food brands available at local supermarkets and pet stores – and Supercoat is barking up the right tree for customer satisfaction. They received our most satisfied customers award for dog food when compared to Optimum, Chum, My Dog, Pedigree and Lucky Dog.

Supercoat received five star ratings for overall satisfaction, value for money, packaging options and the all important test, whether pets will eat it.Chum and Optimum also received five star ratings, for the ‘pets eat it’ and nutritional value criteria respectfully.

Our survey also rated popular cat food brands.

Overall satisfaction

Supercoat has super satisfied customers with a five star rating for overall satisfaction. Optimum, Chum, My Dog and Pedigree all received four stars, while Lucky Dog received three.

Value for money

Customers of Supercoat were most satisfied that they were getting good value from their product, and Chum customers felt similarly with four stars. Optimum, My Dog, Pedigree and Lucky Dog all received three stars for their value.

Packaging options

Once more Supercoat has put in a terrific performance with five stars for packaging options. Optimum, Pedigree, Chum and My Dog all received four stars for this criteria, while Lucky Dog followed closely with three.

Nutritional value

Balancing the nutritional needs of your dog while still appealing to their appetite can sometimes be difficult (depending on how fussy they are). Customers of Optimum are most satisfied with the nutritional value of their products, with Supercoat following with four stars. Chum, Pedigree, My Dog and Lucky Dog all received three stars for their nutritional value.

Pets eat it

All the above criteria are meaningless if you put the food in the bowl and your dog won’t eat it. Puppies and grown up dogs alike should enjoy our five star winners for this criteria: Supercoat and Chum. Optimum, My Dog and Pedigree all received four stars while Lucky Dog received three.

Frequently asked questions

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased packaged dog food (wet or dry) in the past six months – in this case, 770 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

Latest pet articles

dog in car thumbnail

How to keep your pets safe in the car

For many families, a road trip includes their pet. But to keep them safe and comfortable you should follow these tips.

– Read more