Many Australians like to ask their friends and family about a product or a brand before they make their decision to purchase; after all, it’s smart to compare before you buy. We’re here to make that process a little easier. We try to cover a wide range of the market, but sometimes not all providers or brands in a category are rated.
Canstar Blue commissions respected market research companies, Colmar Brunton and Ipsos, to ask Australians about their experiences with purchased products or services. These shoppers then rate their satisfaction level with their brand of choice on a sliding scale (1 to 10).
We don’t survey subscribers, and we don’t survey volunteers. We survey the average Aussie, with our professional research being representative of the Australian population. It’s also a point of pride that we make sure anyone surveyed has used their product or service over a substantial period of time, so you know that each of our ratings is more than just a first impression.
After some data crunching, we determine a winner and release these reviews here on CanstarBlue.com.au for free, because we know that shoppers like yourself value an honest opinion from another consumer.
If you’re weighing up a big ticket purchase, or even something as small as a new cereal brand, we’ve endeavoured to rate it. Comparing is as simple as using the top navigation menu to find a category you’re interested in, or searching for it in the top right box. Go on, get started!