Canstar Blue’s latest air fresheners review compares Purewick (ALDI), Glen 20, Dettol, Little Trees, Glade, Orange Power, Coles, Woolworths Select, Ambi Pur and Air Wick on effectiveness, smell, variety of scents & types, ease of use, packaging design, value for money and overall satisfaction.
See our Ratings Methodology.
Perhaps you’ve walked into a freshly used, uncomfortably warm bathroom and found yourself sandwiched between a heavy coating of air freshener and an eye-watering smell coming from a toilet bowl that’s working overtime. Or maybe you’ve been trapped in a car with someone who’s just eaten a can of baked beans with a side of brussels sprouts. Whatever the experience, let’s just clear the air and admit it’s usually in these stinky situations that we realise not all air fresheners are created equal.
To find out which brands are keeping Aussie noses happy, Canstar Blue has surveyed 1,460 consumers and asked them to review the brand(s) of air freshener they use. Their feedback is reflected by the star ratings you see above. Brands were compared on their effectiveness, value for money, smell, variety, packaging, ease of use and overall satisfaction. Those that received at least 30 responses are featured in the results.
ALDI’s Purewick continues to linger as the best-rated air freshener after receiving five-star reviews for most categories ─ including overall satisfaction.
Here are the best brands of air fresheners in Australia, as rated by consumers in Canstar Blue’s 2021 review:
ALDI clearly ‘nose’ what Aussie households are looking for when it comes to air fresheners. The supermarket brand achieved five stars for effectiveness, variety of scents & types, packaging, value for money and overall satisfaction. Most other brands achieved four stars for overall satisfaction, except for Coles, Woolworths Select, Ambi Pur and Air Wick which all got three stars overall.
Notably, Glade knows how to pick a good scent, scoring five stars for smell. It also scored full marks for ease of use, as did Glen 20 for effectiveness, alongside Orange Power. Meanwhile, Coles also rated five stars for value for money and Dettol ranked among the best for packaging design with five stars.
Purewick is ALDI’s own brand of budget-friendly air fresheners and diffusers and typically come in liquid, aerosols and air dispenser varieties from $3.69. Purewick products are claimed to be made in Australia from local and imported ingredients and available in assorted fragrances, including ‘ocean breeze’, citrus zest, fresh berries, lily & jasmine, plant extracts and more. ALDI also offers a variety of household products to keep your home feeling fresh, such as bathroom cleaners, floor cleaners, toilet cleaners and bug sprays.
As well as revealing which air freshener brands are highest rated, our research also identified the following drivers of customer satisfaction:
Effectiveness is naturally the biggest factor for Aussies when it comes to air fresheners. There’s no point in placing an air freshener in a room or car and it having little effect. Almost half of the consumers in our survey (48%) have bought multiple brands of air fresheners, with 46% of people revealing they use air fresheners in multiple rooms.
Smell was the second most important factor identified, with 40% of people surveyed having tried a variety of scents from their preferred brand. Value for money also remains one of the top three drivers of satisfaction, with nearly a fifth of survey respondents (19%) admitting to always buying the cheapest air freshener or whichever one is on special. ALDI’s Purewick consecutive win suggests that budget-friendly air fresheners aren’t something to turn your nose up at, so definitely consider supermarket brands next time you’re shopping. Whichever air freshener you buy, we hope these ratings have proved helpful in finding just the right one for you!
This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.
Photo Credit: New Africa/Shutterstock.com; Pixel-Shot/Shutterstock.com.
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used air fresheners in the last six months − in this case, 1,460 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
The below brands previously rated best in Canstar Blue’s air fresheners review:
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