Canstar Blue’s 2019 air fresheners review has seen Orange Power, Glen 20, Clean Air, Woolworths Select, Dettol, Ambi Pur, Airwick, Glade and Coles compared on customer satisfaction.
See our Ratings Methodology.
Perhaps you’ve walked into a freshly used, uncomfortably warm bathroom and found yourself sandwiched between a heavy coating of air freshener and an eye-watering smell coming from a toilet bowl that’s working overtime. Or maybe you’ve been trapped in a car with someone who’s just eaten a can of baked beans with a side of Brussel sprouts. Whatever the experience, let’s just clear the air and admit it’s usually in these stinky situations that we realise not all air fresheners are created equal.
To find out which brands are keeping Aussie noses happy, Canstar Blue has surveyed more than 1,400 adults and asked them to review the brand of air freshener they use. Their feedback is reflected by the star ratings you see above. Brands were rated on effectiveness, value for money, smell of product, and packaging. While nine brands achieved the minimum sample size to be included in our ratings, only one received five stars for overall customer satisfaction – Orange Power.
Canstar Blue’s 2019 review of air fresheners saw nine brands compared and rated in the following order for overall customer satisfaction:
Orange Power enjoyed a clean sweep of five-star reviews in our inaugural air freshener ratings, being the only air freshener brand to achieve top marks for both smell and overall satisfaction.
Glen 20, Clean Air, Woolworths Select and Dettol achieved four stars overall, while Ambi Pur, Airwick, Glade and Coles rated three stars. However, credit goes to Woolworths Select for earning five stars on value for money, with Glen 20 and Clean Air similarly getting top results for packaging.
Read on for a summary of the brands that made our ratings this year, as well as what each brand offers on supermarket shelves. It’s important to note that our ratings cover all types of air fresheners including aerosols, automatic sprays, car air fresheners, reed diffusers and scented oil plug ins and wax melts.
Since discovering that orange oil from discarded peels could be used in cleaning products, Orange Power has continued to embrace its environmentally sustainable roots by producing a line of cleaning products designed to be free from harsh chemicals and palm oil derived ingredients. Available as a non-aerosol pump spray, Orange Power’s air fresheners are said to contain a blend of pure essential oils aimed to neutralise odours and leave a natural fragrance. The Australian-made and owned company has a short and sweet range of scents, including orange, lavender and lemon.
Glen 20 is one of Dettol’s several multipurpose cleaners, sitting alongside the Anti-Bacterial Surface Cleanser, Healthy Kitchen Trigger and Anti-Bacterial Surface Cleanser Wipes. Marketed as a spray for ‘germ-busting freshness’, the Dettol Glen 20 Disinfectant Spray is said to kill germs and deodorise both hard and soft surfaces. It can also be used as an air freshener by spraying it into the centre of a room. Fragrance options include original, lavender, country scent, crisp linen, citrus breeze, summer garden and berry breeze. Standard sizes are 175g, 300g and 375g can.
Clean Air provides concentrated disinfectant deodorisers that eliminate household odours. The brand claims its uniquely designed caps allow consumers to use each can as either a regular spray or in a wall dispenser. Various fragrances include garden fresh, lavender & vanilla, frangipani & aloe vera, Australian wildflower, alpine and lilac mist.
Exclusive to Woolworths stores, the Woolworths Select air fresheners range contain a number of affordable manual and automatic air fresheners. Coming in 150g cans, Woolworths Select Manual Spray Air Fresheners are available in a limited number of scents, including vanilla, frangipani, cotton flower and lavender fields. The supermarket brand additionally provides the Woolworths Select Automatic Air Freshener Diffuser, which can be either placed on a surface or hung around the home. There are also two types of 180g refills which can be purchased for these.
Since launching more than 80 years ago, Dettol has become one of the most recognisable brands in the world of household cleaning, associated with ‘promoting good hygiene’. Its range of Glen 20 disinfectant air fresheners is said to kill 99.9% of germs and viruses on hard and soft surfaces by apparently targeting the source of mould allergens, and additionally controlling the growth of mould and mildew. While the product range is said to ‘eliminate odour causing bacteria’, each 300g can is supposedly designed to get to the source of the odour without using a heavy perfume to mask bad smells.
It’s bad enough when rooms contain a bad smell, but it’s even worse when the odours hug onto fabrics and everything else inside. If that’s the case for you, the Ambi Pur Air & Fabric Mist line is designed to be used on both fabrics as well as the space itself. This line of air fresheners come in 300ml spray cans and feature fragrance options such as bamboo, mandarin and orchid. It’s also stated to leave only a light scent and contain no aerosols. Otherwise, Ambi Pur offers the Ambi Pur Effects Aerosol Air Freshener Linen & Sky range in 275g bottles and Ambi Pur Plug In Air Fresheners.
Airwick offers room sprays in addition to its range of Freshmatic automatic sprays, which includes air fresheners from Airwick’s ‘pure’ and essential oils lines. The brand also provides reed and flower diffusers in a number of styles to suit different types of decor, coming in vanilla bean & white truffle, water iris & night orchid, luscious fruit & exotic wood, plus cinnamon chai & smooth cream. Airwick’s decorative and solid room fresheners can similarly be placed around the house, including on a shelf or cat’s litter box. Other products available include car fresheners and scented oil plug-ins.
Glade provides a variety of air fresheners in addition to freshener gels, refills and pouches to hang around the home. Each range features mostly the same fragrances, so you can pick and choose which type of air freshener you want and still enjoy the same scent. Glade also offers a number of automatic air fresheners with its range of Glade Sense & Spray Automatic Air Fresheners. There are a few options to choose from, with each spray unit and refill model matching based on the type of scent. Freshener gels are also available, such as the Glade Angel Whispers Solid Air Freshener Gel, along with individual pouches like the Glade Hang it Fresh Lavender.
Coles has a range of budget friendly air fresheners in a variety of fragrances available in 150g cans, including lavender & aromat sage, vanilla orchid & ylang, and citrus groove & freesia. Automatic air fresheners are alternatively sold in 180g cans and come in similar scents. The supermarket brand also includes the Coles Spring Fresh Disinfectant Surface Spray and a multi-purpose cleaning product which is only available in 300g cans.
As well as revealing which air freshener brands are highest rated, our research also identified the following drivers of customer satisfaction:
Effectiveness is naturally the biggest factor for Aussies when it comes to air fresheners. There’s no point in placing an air freshener in a room or car and it having little effect, so it’s important that the product you buy does its job. More than half of consumers (55%) in our survey have bought multiple brands of air freshener, with 46% of people revealing they use air fresheners in multiple rooms.
Value for money was the second most important factor identified, followed by the smell of the product. According to our survey, 42% of people said they’ve tried a variety of scents from their preferred brand. The five-star rating earned by Orange Power suggests that its “environmentally-friendly” air fresheners aren’t necessarily something to turn your nose up at. But if you’re looking for variety, Orange Power has comparably fewer options to choose from.
Whichever air freshener you buy, we hope these ratings have proved helpful in finding just the right one for you!
Photo Credit: New Africa/Shutterstock.com; Pixel-Shot/Shutterstock.com
Our air freshener ratings saw a number of brands perform well in different areas.
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used air fresheners in the last 3 months in this case, 1,483 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.