Canstar Blue’s latest air freshener review compares Purewick (ALDI), Organic Choice, Glen 20, Little Trees, Glade, Coles, Dettol, Air Wick, and Ambi Pur on effectiveness, scent, variety, ease of use, packaging design, value for money and overall satisfaction.
See our Ratings Methodology.
Perhaps you’ve walked into a freshly used, uncomfortably warm bathroom and found yourself sandwiched between a heavy coating of air freshener and an eye-watering smell coming from a toilet bowl that’s working overtime. Or maybe you’ve been trapped in a car with someone who’s just eaten a can of baked beans with a side of brussels sprouts. Whatever the experience, let’s just clear the air and admit it’s usually in these stinky situations that we realise not all air fresheners are created equal.
To find out which brands are keeping Aussie noses happy, Canstar Blue has surveyed more than 1,400 consumers and asked them to review the brand(s) of air freshener they use. Their feedback is reflected by the star ratings you see above. Brands were compared on their effectiveness, value for money, scent, variety, packaging, ease of use, and overall satisfaction. Those that received at least 30 responses are featured in the results.
ALDI’s Purewick continues to linger as the best-rated air freshener after receiving five-star reviews in key categories ─ including overall satisfaction.
Here are the best brands of air fresheners in Australia, as rated by consumers in Canstar Blue’s latest review:
ALDI clearly ‘nose’ what Aussie households are looking for when it comes to air fresheners. The supermarket brand achieved five stars for value for money, scent, and overall satisfaction.
Notably, Glen 20 was the only brand to score five stars for effectiveness and ease of use, while Little Trees scooped up the only five-star review for variety. Organic Choice took home the only five-star review for packaging design and also scored full marks for scent.
Purewick is ALDI’s own brand of budget-friendly air fresheners and diffusers, featuring liquid, aerosol, and air dispenser varieties. Purewick products are claimed to be made in Australia from local and imported ingredients and available in assorted fragrances, including ‘ocean breeze’, citrus zest, fresh berries, lily & jasmine, plant extracts, and more. ALDI also offers a variety of household products to keep your home feeling fresh, such as bathroom cleaners, floor cleaners, toilet cleaners, and bug sprays.
As well as revealing which air freshener brands are highest rated, our research also identified the following drivers of customer satisfaction:
Effectiveness is naturally the biggest factor for Aussies when it comes to air fresheners. There’s no point in placing an air freshener in a room or car and it having little effect. Almost half of the consumers in our survey (49%) have bought multiple brands of air fresheners, with 46% of people revealing they use air fresheners in multiple rooms.
Value for money was the second most important factor identified on par with ease of use, with a whopping 65% of people preferring room sprays over automatic spray dispensers (12%), and nearly a fifth of consumers (19%) buying whichever air freshener is cheapest or on special. ALDI’s Purewick consecutive win suggests that budget-friendly air fresheners aren’t something to turn your nose up at, so definitely consider supermarket brands next time you’re shopping.
Smell was another important factor identified, with 40% of people surveyed having tried a variety of scents from their preferred brand. Scent is particularly important for pet owners, with 24% of people surveyed using an air freshener to cover pet odours. One in ten people (12%) also admitted to only using an air freshener when they’re expecting house guests. Whichever air freshener you buy, we hope these ratings have proved helpful in finding just the right one for you!
This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.
Photo Credit: New Africa/Shutterstock.com; Pixel-Shot/Shutterstock.com.
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used air fresheners in the last six months − in this case, 1,628 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
Check out the past winners of Canstar Blue’s air freshener ratings:
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