Best-Rated Air Fresheners

See Our Ratings Methodology.


Most Satisfied Customers | Purewick (ALDI)

Aussies have rated ALDI Purewick as the top of the order in Canstar Blue’s latest air freshener ratings, with five-star reviews for effectiveness, ease of use, packaging convenience, value for money, and overall satisfaction.

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How we rate air fresheners

Our review compares air fresheners on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which air freshener they think is best!

Canstar Blue surveyed 1,653 Australians for their feedback on the air freshener(s) they’ve purchased from a supermarket and used in the last six months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their air freshener brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with an air freshener brand as an individual score NOT a combined total of all criteria.
  • Effectiveness: the air freshener was able to improve the air quality when used.
  • Scent: the air freshener provided a pleasant scent that matched the product description.
  • Value for money: the cost is reasonable for the quality and performance of the air freshener.
  • Ease of use : the air freshener was easy to use and came with sufficient instructions.
  • Variety & range: there was a wide range of scents and products available in the air freshener brand range.
  • Packaging convenience: the air freshener packaging made it easy to open.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  1. ALDI Purewick
  2. Organic Choice
  3. Little Trees
  4. Glen 20
  5. Ambi Pur
  6. Coles
  7. Airwick
  8. Dettol
  9. Glade

Find more detailed information on our Most Satisfied Customer methodology.

Top Air Freshener Brand ─ ALDI Purewick

Purewick ALDI air freshener review

Purewick is ALDI’s own brand of budget-friendly air fresheners and diffusers, featuring liquid, aerosol, and air dispenser varieties. Purewick products are claimed to be made in Australia from local and imported ingredients and available in assorted fragrances, including ocean breeze, citrus zest, fresh berries, lily & jasmine, plant extracts, and more. ALDI also offers a variety of household products to keep your home feeling fresh, such as bathroom cleanersfloor cleanerstoilet cleaners, and bug sprays.

  • ALDI Purewick was rated five stars for effectiveness, value for money, ease of use, packaging convenience and overall satisfaction, with four stars for scent and variety and range.

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About our consumer experts

Dean Heckscher: Site Editor

This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past Winners

Check out the past winners of Canstar Blue’s air freshener ratings:

  • 2022: ALDI Purewick
  • 2021: ALDI Purewick
  • 2020: ALDI Purewick
  • 2019: Orange Power

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