Best-Rated Ice Cream Tub Brand

See Our Ratings Methodology.

Most Satisfied Customers | Ben & Jerry's

Aussies have rated Ben & Jerry’s as the top pick in Canstar Blue’s latest ice cream tub ratings, with five-star reviews for taste, texture and consistency, variety and range, packaging and overall satisfaction.

Ben & Jerry's

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How we rate ice cream tub brands

Our review compares ice cream tub brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which ice cream tub brand they think is best!


Canstar Blue surveyed 1,825 Australians for their feedback on the ice cream tub brand(s) they’ve purchased and consumed from a supermarket in the last six months.

  • The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.



Respondents rate their satisfaction with their ice cream tub brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with an ice cream tub brand as an individual score NOT a combined total of all criteria.
  • Value for money: quality and quantity of product for price paid.
  • Taste: as expected from flavour description.
  • Variety and range: good range of product options.
  • Packaging: provides sufficient information, easy to use, easy to store, functional.
  • Texture and consistency: as expected for product.


The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.


Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Ben & Jerry’s
  • Blue Ribbon (Streets)
  • Peters
  • Connoisseur
  • Bulla
  • Magnum (Streets)
  • Cadbury
  • Kenny’s (Aldi)
  • Coles
  • Woolworths

Find more detailed information on our Most Satisfied Customer methodology.


Top Ice Cream Tub Brand – Ben & Jerry’s

Ben and Jerry’s is a fairtrade American ice cream company founded by entrepreneurs Ben Cohen and Jerry Greenfield in 1978. The brand sells flavours including marshmallow and s’mores, chocolate fudge brownie and non-dairy cookie dough, available in pints, 480mL mini cups and in Ben & Jerry’s ice cream parlour locations. 

About our consumer experts


Rachel Bollerman: Content Producer

This article was written by Canstar Blue Consumer Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health. Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.

When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.

 

Meet the Editorial Team

 

Grace Kinross: Graduate Consumer Research Specialist

Grace Kinross Graduate Consumer Research Specialist

Grace is in the final semester of her Bachelor of Advanced Business (Honours) degree at The University of Queensland, majoring in Business Analytics and Marketing. Her studies have equipped her with strong capabilities in data analysis and consumer research. Grace began her journey with Canstar in early 2025 as a casual research assistant and has since progressed into her current role, where she oversees the consumer research ratings across a wide range of product and service categories. She is responsible for survey design and consumer data analysis, and enjoys her focus on uncovering insights that inform Canstar Blue’s ratings and awards and help support consumers to make more informed decisions.

 

Meet the Research Team

Past ratings

Here are the brands that previously rated best in Canstar Blue’s ice cream tub ratings:

  • 2024: Blue Ribbon
  • 2023: Golden North
  • 2022: Golden North
  • 2021: Golden North
  • 2020: Golden North
  • 2019: Golden North
  • 2018: Golden North
  • 2017: Woolworths
  • 2016: Countdown Signature Range

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