This year, Grants of Australia took out Canstar’s 2026 Most Satisfied Customers Award for Toothpaste, with Aussies rating the brand the highest across the categories that drive customer satisfaction.
Our review compares toothpaste brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which toothpaste brand they think is best!
Canstar Blue surveyed 2,622 Australians for their feedback on the toothpaste brand(s) they’ve purchased and used in the last six months.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Grants of Australia is sold in supermarkets, health food stores and pharmacies across the country. The brand’s toothpaste range has fluoride, fluoride free, whitening, sensitive and for kids options in a variety of flavours.
This article was written by Canstar Blue Consumer Content Writer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health. Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.
When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.
Grace is in the final semester of her Bachelor of Advanced Business (Honours) degree at The University of Queensland, majoring in Business Analytics and Marketing. Her studies have equipped her with strong capabilities in data analysis and consumer research. Grace began her journey with Canstar in early 2025 as a casual research assistant and has since progressed into her current role, where she oversees the consumer research ratings across a wide range of product and service categories. She is responsible for survey design and consumer data analysis, and enjoys her focus on uncovering insights that inform Canstar Blue’s ratings and awards and help support consumers to make more informed decisions.
Here are the past winners from Canstar Blue’s toothpaste ratings:
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Best-Rated At-Home Hair Dye Brand - November 26th
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