Canstar Blue’s review of at-home hair dyes has seen Garnier, L’Oréal, Schwarzkopf, Revlon, Nice’n Easy (Clairol) and Napro Palette rated on hair care, longevity, ease of use, product accuracy, colour variety, packaging design, value for money and overall satisfaction.
See our Ratings Methodology.
Whether you want a complete colour overhaul or simply need to touch up your greys, you can now confidently skip the hair salon and DIY at home with packet hair dyes. Pharmacy and supermarket shelves are packed full with all different kinds of hair colouring products, from permanent and semi-permanent solutions to touch-up gels and wash-out products. It’s no wonder nearly half of our survey respondents (44%) have tried multiple brands of hair dye, while nearly a quarter (23%) have tried multiple products of the same brand. So, which at-home hair dyes can you trust to deliver glossy results, without leaving your wallet dry?
To find the best ‘root’ to take, we asked more than 500 Aussie consumers for their feedback on the box hair dye(s) they’ve purchased and used in the last six months. Respondents rated brands on their colour variety, product accuracy, longevity and durability, hair care, ease of use, packaging design, value for money and overall satisfaction. Brands that received at least 30 responses are featured in the results.
So, which brands were rated best and which got hairy reviews? Garnier was the highlight in our latest ratings after brushing up five stars in various categories ─ including overall satisfaction!
Here are the best brands for at-home hair dye in Australia, as rated by consumers in Canstar Blue’s latest review:
Garnier topped our at-home hair dye review after rating five stars for hair care, ease of use, value for money, and overall satisfaction. Most other brands rated also managed to score full marks in at least one or more categories. Runner-up L’Oréal was rated best for product accuracy, colour variety, longevity, and packaging design and also rated five stars for ease of use. Meanwhile, Revlon received full marks for product accuracy, value for money, packaging, and hair care, alongside Nice’n Easy (Clairol). Napro Palette got five stars for ease of use and value for money.
Garnier is a leading hair brand offering everything you need to touch up your roots or rock a whole new look, with two permanent hair dye ranges to choose from. The Nutrisse permanent hair colour promises up to eight weeks of colour and anti-dryness and is said to contain avocado, olive, shea and argan oils to keep your locks shiny, smooth and strong. There are 22 shades available, such as Crimson Promise and Natural Light Ash Blonde. Garnier alternatively offers the Olia range, which is claimed to be the first permanent home hair colour that’s powered by oil and not ammonia. It’s also stated to make hair 35% smoother and three times shinier than before the colour has been applied. Garnier hair colours are available in over 40 shades and cost about $7.50 or upwards from most supermarkets.
Semi-permanent (or temporary) hair dye tends to fade faster than permanent hair dye and starts to progressively lose colour with every shampoo, as well as with general exposure to air. But both types of hair dyes can be damaging to your hair, especially if you colour frequently. Although permanent hair colouring can cause more damage because, unlike semi-permanent hair dye, permanent dyes contain bleach and often use stronger chemicals that stay on your hair for longer.
For people who are fairly new to colouring their hair at home, semi-permanent dyes can be applied straight from the applicator and don’t require mixing. Meanwhile, those who want to use permanent hair colour must first mix an oxidizer (such as hydrogen peroxide) and ammonia with the colouring agent beforehand. It’s worth mentioning that there are typically more shade options for permanent hair dye because it includes bleach, which is needed to lift your natural hair colour.
Regardless of whether you use permanent or semi-permanent hair dye, several factors can cause hair colour to fade more quickly including:
Hair experts and hairdressers usually suggest waiting at least four to six weeks in between colour treatments. Otherwise, you run the risk of damaging your hair. While the timeframe can vary depending on factors like hair length and whether you use permanent or semi-permanent hair dye, the general rule of thumb is that less is more.
Ideally, choose a hair colour that suits your skin tone and hair type, to avoid any unpleasant surprises. Most box hair dyes come with a colour chart that shows what colour types match your chosen shade. Another important thing to look out for is how long the colour will last. Permanent hair colours typically last the longest (six to eight weeks), while touch-up products will fade after a couple of weeks, and wash-out dyes after a few washes. Again, refer back to the box which should give you details. Here are the hair dye types our survey respondents had most recently purchased:
Lastly, it may be worth considering a packet of hair dye that uses naturally-derived ingredients (i.e. argan oil, avocado oil, etc.) and does not contain ammonia, which can dry and damage your hair.
Our research found the average monthly spend on packet hair dye is $27, although you may pay more if you’re after more than just an all-over colour, like a balayage or highlights. Either way, colouring your hair at home with a DIY packet of hair dye is still much cheaper than going to the hairdresser for a professional colour. Just be sure to compare prices and brands to find a product that works for your hair and budget.
This report was written by Canstar Blue’s Home & Lifestyle Content Lead, Megan Birot. She’s an expert on household appliances, health & beauty products, as well as all things grocery and shopping. When she’s not writing up our research-based ratings reports, Megan spends her time helping consumers make better purchase decisions, whether it’s at the supermarket, other retailers, or online, highlighting the best deals and flagging anything you need to be aware of.
Picture credits: Andrew Angelov/ Shutterstock.com.
Canstar Blue surveyed more than 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used a packet hair dye at home in the last six months – in this case, 588 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
Here are the previous winners of Canstar Blue’s hair dye review:
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