Best-Rated Bath Towel Brand

See Our Ratings Methodology.

cns-msc-bath-towels-2025

Most Satisfied Customers | Sheridan

Aussies have rated Sheridan as the top pick in Canstar Blue’s latest bath towel brand ratings, with five-star reviews for durability, absorbency, softness, variety and range, design and overall satisfaction.

 

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How we rate bath towel brands

Our review compares bath towel brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which bath towel brand they think is best!


Canstar Blue surveyed 1,457 Australians for their feedback on the bath towel brand(s) they’ve purchased and used in the last two years.

  • The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.



Respondents rate their satisfaction with their bath towel brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a bath towel brand as an individual score NOT a combined total of all criteria.
  • Value for money: quality and longevity of product for price paid.
  • Softness: comfortable to use on body, retained their soft, fluffy feel after multiple washes.
  • Absorbency: doesn’t leave body damp or hair dripping, towel still feels relatively dry after use.
  • Durability: resistant to wear and tear caused by frequent use and/or accidental damage.
  • Design: aesthetically pleasing without compromising functionality, appropriate size and weight for product.
  • Variety and range: good range of product options.


The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.


Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Sheridan
  • Kirkton House (Aldi)
  • Adairs
  • Bed Bath N’ Table
  • Spotlight
  • Big W (includes Brilliant Basics, House & Home and Smart Value)
  • Target
  • Ikea
  • Kmart (includes Anko)

Find more detailed information on our Most Satisfied Customer methodology.


Top Bath Towel Brand – Sheridan

Sheridan

Sheridan is a homewares brand that stocks a range of products including bed linen, clothing and gifts. The brand’s bath towels come in Hygro, Turkish and Egyptian as well as cotton and tencel blend and start from $14.95. 

About our consumer experts


Rachel Bollerman: Content Producer

This article was written by Canstar Blue Consumer Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health. Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.

When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.

 

Meet the Editorial Team

 

Grace Kinross: Graduate Consumer Research Specialist

Grace Kinross Graduate Consumer Research Specialist

Grace is in the final semester of her Bachelor of Advanced Business (Honours) degree at The University of Queensland, majoring in Business Analytics and Marketing. Her studies have equipped her with strong capabilities in data analysis and consumer research. Grace began her journey with Canstar in early 2025 as a casual research assistant and has since progressed into her current role, where she oversees the consumer research ratings across a wide range of product and service categories. She is responsible for survey design and consumer data analysis, and enjoys her focus on uncovering insights that inform Canstar Blue’s ratings and awards and help support consumers to make more informed decisions.

 

Meet the Research Team

Past ratings

Here are the previous winners of Canstar Blue’s bath towels review:

  • 2024: Sheridan
  • 2023: Adairs
  • 2022: Sheridan
  • 2021: Spotlight
  • 2020: Sheridan

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