Best-Rated Bath Towel

See Our Ratings Methodology.

Most Satisfied Customers | Canningvale Australia

Canningvale Australia has won Canstar’s 2026 Most Satisfied Customers Award for bath towels, with Aussies rating it the highest across the categories that drive customer satisfaction.

 

Fact Checked Fact Checked

How we rate bath towel brands

Our review compares bath towel brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which bath towel brand they think is best!



Canstar Blue surveyed 1,521 Australians for their feedback on the bath towel brand(s) they’ve purchased and used in the last two years.
  • The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.



Respondents rate their satisfaction with their bath towel brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Value for money: How satisfied are you with the value for money of your bath towels (e.g. the quality and longevity of the towels for the price paid)?
  • Softness: How satisfied are you with the softness of your bath towels (e.g. how comfortable they feel on your skin and whether they have retained their soft, fluffy texture after repeated washing)?
  • Absorbency: How satisfied are you with the absorbency of your bath towels (e.g. how effectively they dry your body and hair, and whether the towel itself remains relatively dry after use)?
  • Durability: How satisfied are you with how well your bath towels have held up over time (e.g. resistance to fraying, pilling, thinning, or fading with regular washing and use)?
  • Design: How satisfied are you with the design of your bath towels (e.g. their appearance, colour options, and size)?



The winner is the brand Aussies rate highest for the things that matter most to customers, based on overall satisfaction. To see how we crunch the numbers, check out our methodology page.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Canningvale Australia
  • Adairs
  • Sheridan
  • Target
  • Bed Bath N’ Table
  • Spotlight (including KOO, Desire)
  • Big W (including Brilliant Basics & Openook)
  • IKEA
  • Anko

Find more detailed information on our Most Satisfied Customer methodology.


Top Bath Towel Brand – Canningvale Australia

Canningvale is a family-owned Australian homewares brand that started out as a terry towel mill in Perth in 1977. Its bath towel range includes various weights, weaves and colours for the bathroom.

About our consumer experts


Jasmine Tait: Consumer Writer


This article was written by Canstar’s Consumer Writer, Jasmine Tait. Jasmine is a Consumer Writer within Canstar’s editorial team. Jasmine graduated from the Queensland University of Technology with a Bachelor of Fine Arts, majoring in Creative Writing with a minor in Communications. Jasmine has previously edited for a variety of publications including ScratchThat magazine and Seaglass Literary.

When Jasmine isn’t working, you can usually find her reading or spending time with her friends and family.

Meet the Editorial Team

 

Grace Kinross: Graduate Consumer Research Specialist

Grace Kinross Graduate Consumer Research Specialist

Grace is in the final semester of her Bachelor of Advanced Business (Honours) degree at The University of Queensland, majoring in Business Analytics and Marketing. Her studies have equipped her with strong capabilities in data analysis and consumer research. Grace began her journey with Canstar in early 2025 as a casual research assistant and has since progressed into her current role, where she oversees the consumer research ratings across a wide range of product and service categories. She is responsible for survey design and consumer data analysis, and enjoys her focus on uncovering insights that inform Canstar Blue’s ratings and awards and help support consumers to make more informed decisions.

 

Meet the Research Team

Past ratings

Here are the previous winners of Canstar Blue’s bath towels review:

  • 2025: Sheridan
  • 2024: Sheridan
  • 2023: Adairs
  • 2022: Sheridan
  • 2021: Spotlight
  • 2020: Sheridan

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