Sony took out top spot for Most Satisfied Customers for digital cameras, scoring an impressive five stars in most categories including overall satisfaction and value for money, while it scored four stars for user friendliness.
Our ratings compare a range of digital camera brands based on customer satisfaction, so you can find out what other Aussies think about their digital camera before you shop around. It’s like asking for recommendations from other Aussies, but all in one place!
Canstar Blue surveyed 653 Australians for their feedback on the digital camera(s) they’ve purchased in the last three years.
Survey respondents are asked to rate their satisfaction with their digital camera brand from zero to 10, with zero meaning extremely dissatisfied and 10 meaning extremely satisfied. Digital camera brand satisfaction is rated on the following criteria:
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
To qualify in the ratings results, brands must have received a minimum of 30 responses to be included. Therefore, not all digital camera brands in the market will be compared in this survey. Brands rated in this survey are listed below in order of best overall satisfaction.
Find more information on our Most Satisfied Customers ratings.
Sony was our winner for best digital cameras, with five stars scored across almost all categories including overall satisfaction, memory/storage capacity, value for money, video quality and design, while it scored four stars for user friendliness.
Panasonic took out second place, scoring four stars for overall satisfaction, followed by Nikon and Canon respectively, which also scored four stars for overall satisfaction. While Kodak, which rounded out our ratings, scored three stars for overall satisfaction, it was the only brand to score five stars for user friendliness.
While these are only some of the digital camera brands on the market, there are plenty of other brands to choose from, offering a range of features at different price points. Comparing a wide range of camera brands might help you choose the best digital camera for your needs.
The vast majority of respondents had researched camera brands before purchasing, whether that was online or in store, while 15% wished they had purchased a better camera. The average price paid for a digital camera was around $727, and while 37% had purchased their camera on sale, 10% chose to purchase the cheapest digital camera available.
Emma Bradstock has been an authority on consumer phone, internet, technology and streaming markets in Australia for over five years, with a dedication to providing Aussies with all the information they need to make better purchasing decisions. She holds a Bachelor of Arts in Communications and Media from Macquarie University and has over a decade of professional writing experience in print and digital media.
Meet the Editorial Team
Samantha Howse is Canstar Blue’s Consumer Research and Insights Manager, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Meet the Research TeamHere are past winners of Canstar Blue’s Most Satisfied Customers – Digital Cameras ratings:
