Aussies have rated Samsung as the top tablet brand, with five stars for overall satisfaction, value for money, user friendliness, battery and charging performance, and durability. It scored four stars for design and performance.
Our review compares tablets on customer satisfaction, so you can find out what other Aussies think about their tablet brands before you buy. It’s like asking hundreds of your closest mates which tablet brand they think is best!
Canstar Blue surveyed 516 Australians for their feedback on a tablet device they’ve purchased in the last two years. This refers to tablet devices only and not two-in-one style laptops, which convert into a tablet.
Survey respondents are asked to rate their satisfaction with their tablet brand from zero to 10, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
The winning brand is the brand that receives the highest Overall satisfaction rating after scores from the Overall satisfaction criteria are combined and averaged. Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
To qualify in the ratings results, brands must have received a minimum of 30 responses to be included. Therefore, not all tablet brands in the market will be compared in this survey. Brands rated in this survey are listed below in order of best overall satisfaction.
Find more information on our Most Satisfied Customers ratings.
Samsung scored top spot with five stars for overall satisfaction along with value for money, user friendliness, battery and charging performance and durability. It scored four stars for design and performance.
Last year’s winner Apple, came in second with five stars for user friendliness, design and performance. It scored four stars for all other categories including overall satisfaction. Rounding out our ratings in third was Lenovo with four stars for user friendliness and three stars in all remaining categories, including overall satisfaction and value for money.
The average price our survey respondents paid for their tablet was $604 outright, while those who bought their device on a plan paid $68 per month on average. A third of Aussies say that the brand is the most important factor in choosing their tablet, while a quarter of respondents consider price to be the most important factor when choosing a device.
A huge 40% of those surveyed had purchased their tablet on sale, while 47% researched and compared brands and models before making their decision. Only 11% of respondents chose to buy the cheapest tablet available.
Emma Bradstock has been an authority on consumer phone, internet, technology and streaming markets in Australia for the last 4 years, with a dedication to providing Aussies with all the information they need to make better purchasing decisions. She holds a Bachelor of Arts in Communications and Media from Macquarie University and has a decade of professional writing experience in print and digital media.
Meet the Editorial Team
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Meet the Research TeamCanstar Blue surveyed 3,090 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased a tablet computer in the last two years – in this case, 516 people. Note: this includes standalone tablets, such as iPads and tablets with detachable keypads, not laptops.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
Here are the brands that previously rated best in Canstar Blue’s tablets review:
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