Apple, a previous two-time winner, came back with a vengeance in our 2023 laptop computer ratings, with five stars in most categories, including overall satisfaction, performance, battery and charging performance, design and user friendliness. It scored three stars for both value for money and durability.
Our laptop computer ratings compare a range of brands on customer satisfaction, so you can find out what a bunch of Aussies think about their laptop computer brand, conveniently in the one place.
Canstar Blue surveyed 999 Australians for their feedback on the laptop computer they’ve purchased in the last three years. This refers to laptop computers only and not tablet devices, but may include two-in-one style laptops, which convert into a tablet.
Survey respondents are asked to rate their satisfaction with their laptop computer brand from zero to 10, with zero meaning extremely dissatisfied and 10 meaning extremely satisfied. Laptop computer brand satisfaction is rated on the following criteria:
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
To qualify in the ratings results, brands must have received a minimum of 30 responses to be included. Therefore, not all laptop computer brands in the market will be compared in this survey. Brands rated in this survey are listed below in order of best overall satisfaction.
Find more information on our Most Satisfied Customers ratings.
Apple beat out the 2022 winner ASUS to claim back its crown, after Apple’s back-to-back wins in 2020 and 2021. It scored an impressive five stars in most categories including performance, battery and charging performance, design, user friendliness and overall satisfaction. It scored three stars in the remaining categories — value for money and durability.
Lenovo took second place with five stars for value for money and durability, with four stars in all remaining categories including overall satisfaction. In third was Microsoft with four stars for overall satisfaction and in most categories, except battery and charging performance, value for money and durability, where it scored three stars. HP came in fourth with a five-star rating for user friendliness and four stars in all other categories, followed by Alienware with four stars for overall satisfaction. Dell and ASUS rounded out our ratings, both scoring three stars for overall satisfaction.
From our survey results, we found the average price paid for a laptop computer was $1,327, and the average time Aussies spent on their laptop was four hours per day. Respondents also primarily bought their laptop for personal use (68%), while 17% needed it for study and 14% for work.
It’s also clear that laptops win out as the preferred computer, with 57% of respondents preferring to use their laptop over a desktop computer. As for how Aussies use their laptop, only 10% of respondents had purchased a two-in-one laptop/tablet hybrid, and only 6% had purchased their laptop specifically for gaming. However, just over a third of Aussies (34%) prefer to use their laptop over their smartphone for activities like browsing social media and online shopping.
Emma Bradstock has been an authority on consumer phone, internet, technology and streaming markets in Australia for the last 4 years, with a dedication to providing Aussies with all the information they need to make better purchasing decisions. She holds a Bachelor of Arts in Communications and Media from Macquarie University and has a decade of professional writing experience in print and digital media.
Meet the Editorial Team
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Canstar Blue surveyed more than 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased a new computer (laptop) in the last three years (note: this does not include tablets, but may include 2-in-1 style laptops which convert into a tablet) – in this case, 999 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
Here are the previous winners of Canstar Blue’s laptop review:
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