Treading on thin ice: New shoes higher up Gen Y’s shopping list than new tyres
It seems the younger we are, the more likely we are to favour style over safety.
In our recent survey of car tyre customers, we found more than a third of Generation Y respondents would spend more money on a great pair of shoes than a great set of car tyres. Twenty three percent of Generation X drivers agreed, but that figure dwindled to just seven percent when we looked at Baby Boomers.
Part of this decision could be cost-driven, however. One in five respondents knew they needed new car tyres, but couldn’t afford to change them – this number climbed to 27% in Victoria.
Despite being an added burden on finances, two in five respondents supported a levy to assist in the environmentally-friendly disposal of car tyres. The same percentage of respondents was also willing to pay more money for an environmentally friendly car tyre.
This survey also looked at customer satisfaction with car tyre brands. Michelin proved to be the tyre of choice for many respondents, the brand receiving our most satisfied customers award for the second year in a row in this category. Michelin achieved five star ratings for overall customer satisfaction, the life of their tyre products, handling, noise, and the service/advice customers received.
Bob Jane T-Marts, Pirelli, Dunlop, Yokohama, Goodyear, Bridgestone and Kumho were also rated. Bob Jane achieved five star ratings for value for money, warranty and service/advice. Pirelli and Dunlop also snatched a five star rating for their tyre noise.
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