Best-Rated Self-Tanning Product Brand

Most Satisfied Customers | Dove

Aussies have rated Dove as the top pick in Canstar Blue’s latest tanning product ratings. Dove received five-star reviews for texture and consistency, value for money and overall satisfaction.

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How we rate self-tanning product brands

Our review compares self-tanning product brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which self-tanning product brand they think is best!


Canstar Blue surveyed 861 Australians for their feedback on the self-tanning product brand(s) they have purchased and used in the last six months.

  • The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.



Respondents rate their satisfaction with their self-tanning product brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a self-tanning product brand as an individual score NOT a combined total of all criteria.
  • Value for money: delivers good quality and results for price paid.
  • Effectiveness: delivers a lasting, even, and natural-looking colour.
  • Texture and consistency: the feel on the skin and application experience.
  • Scent: not overpowering or unpleasant.
  • Packaging: clear information, easy to use and store.


The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.


Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Dove
  • Eco Tan
  • Nivea
  • Bali Body
  • Bondi Sands
  • Le Tan
  • L’Oreal

Find more detailed information on our Most Satisfied Customer methodology.


Top Self-Tanning Product Brand – Dove

Dove

Dove is a personal hygiene brand that sells a variety of soaps, deodorant, haircare and skincare. The brand’s self-tanning product is a gradual tanning lotion, available in fair to medium and medium to dark.

 

 

About our consumer experts


Rachel Bollerman: Consumer Content Writer

This article was written by Canstar Blue Consumer Content Writer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health. Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.

When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.

 

Meet the Editorial Team

 

Grace Kinross: Graduate Consumer Research Specialist

Grace Kinross Graduate Consumer Research Specialist

Grace is in the final semester of her Bachelor of Advanced Business (Honours) degree at The University of Queensland, majoring in Business Analytics and Marketing. Her studies have equipped her with strong capabilities in data analysis and consumer research. Grace began her journey with Canstar in early 2025 as a casual research assistant and has since progressed into her current role, where she oversees the consumer research ratings across a wide range of product and service categories. She is responsible for survey design and consumer data analysis, and enjoys her focus on uncovering insights that inform Canstar Blue’s ratings and awards and help support consumers to make more informed decisions.

 

Meet the Research Team

Past ratings

Here are the previous winners of Canstar Blue’s self-tanning products review:

  • 2024: Dove
  • 2023: Le Tan
  • 2022: Bondi Sands
  • 2021: Le Tan
  • 2020: Bondi Sands
  • 2019: Bondi Sands
  • 2018: Bondi Sands

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