Weet-Bix has won Canstar’s 2026 Most Satisfied Customers Award for Breakfast Cereal, with Aussies rating it the highest across the categories that drive customer satisfaction.
Our review compares breakfast cereal brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which breakfast cereal brand they think is best!
Canstar Blue surveyed 1,155 Australians for their feedback on the breakfast cereal brand(s) they’ve purchased and consumed in the last three months.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Weet-Bix is an Australian-owned and made cereal brand that went into production one hundred years ago in Sydney. The brand’s range includes original Weet-Bix, Weet-Bix bites, gluten-free and cholesterol-lowering options.
This article was written by Canstar Blue Consumer Content Writer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health. Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.
When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.
Grace is in the final semester of her Bachelor of Advanced Business (Honours) degree at The University of Queensland, majoring in Business Analytics and Marketing. Her studies have equipped her with strong capabilities in data analysis and consumer research. Grace began her journey with Canstar in early 2025 as a casual research assistant and has since progressed into her current role, where she oversees the consumer research ratings across a wide range of product and service categories. She is responsible for survey design and consumer data analysis, and enjoys her focus on uncovering insights that inform Canstar Blue’s ratings and awards and help support consumers to make more informed decisions.
Here are the previous winners from Canstar Blue’s breakfast cereal ratings:
Best-Rated Breakfast Cereal - December 7th
Meat is a costly part of the weekly shop for many Australians. Weighing up cost, cut and type and choosing which supermarket to purchase from can make a real difference when it comes to quality …
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Best-Rated Breakfast Cereal - January 12th
There’s nothing worse than arriving home after a long hard day at work only to be faced with a can of tuna, three limes and a mouldy avocado staring back at you from the fridge. …
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Best-Rated Block Cheese Brand - October 14th
Put those tasteless celery sticks away! We know that choosing snacks to keep hunger pangs AND that extra bulge at bay can be hard, especially if you’re short on time or just looking for a …
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Best-Rated Black Tea Brand - January 10th
Soft drink may not be everyone’s cup of tea, but there are plenty of us who don’t mind a bit of fizz as a way to compliment a meal, or to quench your thirst on …
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Best-Rated Black Tea Brand - December 5th
A pack of gum can go a long way (or maybe not, depending if you have to share). But while it’s only a small purchase in your grocery shop, or maybe a one-off at the …
– Read more