Best-Rated Supermarket Fruits & Vegetables

See Our Ratings Methodology.


Most Satisfied Customers | ALDI

Aussies have rated ALDI as the top pick in Canstar Blue’s latest supermarket fruit & vegetable ratings, with five-star reviews in overall satisfaction, value for money, freshness of produce and presentation of fruit & vegetable section.

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How we rate supermarket fruit & vegetables

Our review compares supermarket fruit & vegetables on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which supermarket fruit & vegetables they think is best!

Canstar Blue surveyed 2,722 Australians for their feedback on fresh fruit and/or vegetables they have purchased from a supermarket in the last month. Note: This refers to physical stores, not online ones.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their supermarket fruit & vegetable brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a supermarket fruit & vegetable brand as an individual score NOT a combined total of all criteria.
  • Value for money: cost was reasonable for the quality and quantity of produce.
  • Freshness of produce: the product was fresh to the sight, smell, and touch and without major defects (i.e. rot, obviously defrosted, etc.).
  • Variety: the supermarket provided a wide selection of fruits and vegetables.
  • Presentation of fruits & vegetables section: the produce section was clean, easy to navigate, and logically organised (i.e. produce displayed according to type, etc.).

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
  • ALDI
  • Woolworths
  • Coles
  • IGA

Find more detailed information on our Most Satisfied Customer methodology.

Best supermarket fruit & vegetable brands in Australia

    1. ALDI
    2. Woolworths
    3. Coles
    4. IGA

Not sure which fruit & vegetables to buy? Check out our buying guide below.


aldi logo

Ratings result

For the third year running, ALDI has achieved the top spot for supermarket fruits & vegetables, with five-star ratings for overall satisfaction, value for money, freshness of produce and presentation of fruit & vegetable section, with a four star rating for variety.

Editor’s notes

German supermarket ALDI may be famous for its cut-price groceries and middle-aisle Special Buys, but it also boasts a large selection of fresh produce, including award-winning meat and quality fruits and vegetables. ALDI produce is sourced locally from Australian farms and inspected and selected by ALDI farmers before being sold in stores. The supermarket also takes various measures to ensure maximum freshness, including using a refractometer to measure ‘sweetness’ and sugar levels in fruits like strawberries and kiwi fruit and using a penetrometer to measure the feel and crunch of fruits like apples, pears, and stone fruits. The discount supermarket also has a ‘fresh from farm to market’ guarantee.

2. Woolworths

Woolworths Logo

Ratings result

Woolworths achieved five star ratings for variety and presentation of fruit & vegetable section, four stars for overall satisfaction and value for money, and a three star rating for freshness of produce.

Editor’s notes

Woolworths are ‘the fresh food people’ and are one of the supermarket giants in Australia, with over 1,000 locations across the country, with the brand also offering online grocery delivery services and Click & Collect. Woolworths’ fresh fruit and vegetables are one of its main selling points, offering a number of fruits and vegetables as well as organic and a very small exotic variety of fruits.

3. Coles

Coles Logo

Ratings result

Coles came in with four star ratings for overall satisfaction, value for money, variety and presentation of fruit & vegetable section. It also achieved a three star rating for freshness of produce.

Editor’s notes

Coles, another big hitter in the supermarket space, has more than 800 stores across Australia making it another popular choice for groceries. Similarly to Woolworths, Coles also offer online grocery ordering and delivering and Click & Collect services to save shoppers time with their shop. Coles offer a broad range of fresh fruit and vegetables that cover just about all your shopping needs for breakfast, lunch and dinner.

4. IGA

IGA online

Ratings result

IGA received a mixed bag of ratings with five stars for presentation of fruit & vegetable section, four stars for freshness of produce and three star ratings for overall satisfaction, value for money and variety.

Editor’s notes

IGA, or the Independent Grocers of Australia, operate by utilising marketing and group purchasing but keeping store management and ownership independent. It is one of the most widely spread supermarket names across Australia, with over 1,400 locations across the country. Its fresh fruit and vegetable range is traditionally less extensive than the big players, but still offers a wide enough range to cover the basics of most homes.

Compare more products featured in our Most Satisfied Customers Awards

Fruit & vegetable buying guide

What fruits are in season in Australia?

Throughout different times of the year, fruits and vegetables will come in and out of season. This will be dependent on the weather, conditions of the soil and so on. It can be tough to know which fruits are available when or when they’re going to taste the best, but we’ve put together a short list of different fruits and vegetables and when they’re in season in Australia.


  • Stone fruit (nectarines, peaches, etc.)
  • Mangoes
  • Raspberries
  • Grapes


  • Bananas
  • Apples
  • Kiwifruit
  • Pears


  • Oranges
  • Mandarins
  • Grapefruit


  • Lemons
  • Bananas
  • Oranges

Some fruit are available all year round – like bananas – and due to some fruits being imported they are available at different times of the year to their normal season, which means you can enjoy them year round.

Are organic fruits and vegetables healthier?

Products being labelled organic can generally mean an increase in prices, which doesn’t sit well with some, considering 78% of respondents stated they don’t purchase organic fruits and vegetables because they’re too expensive. Organic fruits and vegetables are grown without using synthetic materials like pesticides and modified fertilizers. In general, organic fruits and vegetables don’t have any key differences to other vegetables grown conventionally, although some may have lower levels of nitrate present and higher levels of healthier minerals, but overall they are very much the same. If you’re looking to alter your diet, it’s best to consult with your doctor before you change anything to ensure you’re getting the necessary intakes.

Compare Supermarket Bakeries

About our consumer experts


Kate King: Home & Lifestyle Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s supermarket fruit & vegetable ratings:

  • 2022: ALDI
  • 2021: ALDI

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