Best-Rated Supermarket Fruit & Veg

Canstar Blue’s first-ever review of supermarket fruits and vegetables compares Woolworths, Coles, ALDI and IGA on their produce quality and freshness, product variety, deals & specials, store layout & presentation, value for money and overall satisfaction.

See our Ratings Methodology.

Best supermarket fruits and vegetables 2021

Most Satisfied Customers | ALDI

ALDI was rated the best supermarket for fruits and vegetables in Canstar Blue’s review, with a five-star win in all categories. These include produce quality and freshness, product variety, deals & specials, store layout & presentation, value for money and overall satisfaction.

Fact Checked Fact Checked

ALDI bags the title of the best supermarket for fruit & veg

While farmers’ markets are a great place to source fresh and seasonal fruit and veg, supermarkets tend to offer a lot more variety, as well as cheaper produce, plus the convenience of stocking everything else you need. So, it’s no surprise that the majority of Aussies (58%) buy some, if not all, of their fruits and vegetables from the supermarket, according to Canstar Blue’s latest consumer survey.

To find the best supermarket for fruit and veg, Canstar Blue surveyed more than 2,500 consumers who’ve bought fresh fruits and/or vegetables from a supermarket in the last month. Respondents provided their feedback on the fresh produce they purchased and their in-store experiences, before rating their respective supermarkets on important factors such as produce quality and freshness, product variety, deals and specials, store layout and presentation, value for money and overall satisfaction. Those that received the minimum required survey sample size of 30 responses are included in our results.

Discount supermarket ALDI was rated the best supermarket for fruit and veg, after earning a five-star review for overall customer satisfaction and across the board.

Best Supermarket Fruit & Veg

Which supermarket has the best fruits and vegetables?

Here are the best supermarkets in Australia for fruits and vegetables, as rated by consumers in Canstar Blue’s inaugural review:

  1. ALDI
  2. IGA
  3. Coles
  4. Woolworths

Aussie shoppers rated ALDI best for supermarket fruit and veg, giving it five stars for produce quality and freshness, product variety, deals and specials, store layout and presentation, value for money and overall satisfaction. Notably, all supermarkets managed to score full marks for product variety, with IGA also receiving five stars for produce quality and freshness.

About the Winner − ALDI

ALDI review

German supermarket ALDI may be famous for its cut-price groceries and middle-aisle Special Buys, but it also boasts a large selection of fresh produce, including award-winning meat and quality fruits and vegetables. ALDI says its produce is sourced locally from Australian farms and inspected and selected by ALDI farmers before being sold in stores. The supermarket is also said to take various measures to ensure maximum freshness, including using a refractometer to measure ‘sweetness’ and sugar levels in fruits like strawberries and kiwi fruit, and using a penetrometer to measure the feel and crunch of fruits like apples, pears, and stone fruits. The discount supermarket also has a ‘fresh from farm to market’ guarantee.

  • ALDI was rated five stars in all categories, including for produce quality and freshness, product variety, deals and specials, store layout and presentation, value for money and overall satisfaction.

Are fruit and veg shops cheaper than supermarkets?

Generally, seasonal produce is cheaper to buy from dedicated fruit and veg shops and food markets, although this will depend on seasonality and stock levels. On the other hand, out-of-season fruits and vegetables are typically cheaper to buy from supermarkets thanks to their produce variety and higher stock volumes. Our survey found that 41% of Aussie shoppers would buy fresh fruits and vegetables from markets or independent grocers, but say supermarkets are cheaper and more convenient to buy from.

Which fruits and vegetables do Aussies love?

The fruits and vegetables most commonly bought by supermarket shoppers we surveyed included:

  • Apples: 56%
  • Tomatoes: 56%
  • Carrots: 51%
  • Potatoes (including sweet potato): 50%
  • Berries (i.e. strawberries, raspberries, blueberries, etc.): 46%
  • Leafy greens (i.e. lettuce, spinach, cabbage, etc.): 45%
  • Onions: 45%
  • Avocado: 40%
  • Broccoli: 38%
  • Citrus fruits (i.e. oranges, lemons, grapefruits, etc.): 34%

About the author of this page

Megan Birot

This report was written by Canstar Blue’s Home & Lifestyle Content Lead, Megan Birot. She’s an expert on household appliances, health & beauty products, as well as all things grocery and shopping. When she’s not writing up our research-based ratings reports, Megan spends her time helping consumers make better purchase decisions, whether it’s at the supermarket, other retailers, or online, highlighting the best deals and flagging anything you need to be aware of.

Compare Supermarket Bakeries

Picture credit: Thaiview / Shutterstock.com.

Frequently Asked Questions

Canstar Blue surveyed more than 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased fresh fruit and/or vegetables from a supermarket in the last month (note: this refers to physical stores, not online stores) – in this case, 2,589 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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