Our review compares supermarket fruit & vegetables on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which supermarket fruit & vegetables they think is best!
Canstar Blue surveyed 2,722 Australians for their feedback on fresh fruit and/or vegetables they have purchased from a supermarket in the last month. Note: This refers to physical stores, not online ones.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Find more detailed information on our Most Satisfied Customer methodology.
For the third year running, ALDI has achieved the top spot for supermarket fruits & vegetables, with five-star ratings for overall satisfaction, value for money, freshness of produce and presentation of fruit & vegetable section, with a four star rating for variety.
German supermarket ALDI may be famous for its cut-price groceries and middle-aisle Special Buys, but it also boasts a large selection of fresh produce, including award-winning meat and quality fruits and vegetables. ALDI produce is sourced locally from Australian farms and inspected and selected by ALDI farmers before being sold in stores. The supermarket also takes various measures to ensure maximum freshness, including using a refractometer to measure ‘sweetness’ and sugar levels in fruits like strawberries and kiwi fruit and using a penetrometer to measure the feel and crunch of fruits like apples, pears, and stone fruits. The discount supermarket also has a ‘fresh from farm to market’ guarantee.
Woolworths achieved five star ratings for variety and presentation of fruit & vegetable section, four stars for overall satisfaction and value for money, and a three star rating for freshness of produce.
Woolworths are ‘the fresh food people’ and are one of the supermarket giants in Australia, with over 1,000 locations across the country, with the brand also offering online grocery delivery services and Click & Collect. Woolworths’ fresh fruit and vegetables are one of its main selling points, offering a number of fruits and vegetables as well as organic and a very small exotic variety of fruits.
Coles came in with four star ratings for overall satisfaction, value for money, variety and presentation of fruit & vegetable section. It also achieved a three star rating for freshness of produce.
Coles, another big hitter in the supermarket space, has more than 800 stores across Australia making it another popular choice for groceries. Similarly to Woolworths, Coles also offer online grocery ordering and delivering and Click & Collect services to save shoppers time with their shop. Coles offer a broad range of fresh fruit and vegetables that cover just about all your shopping needs for breakfast, lunch and dinner.
IGA received a mixed bag of ratings with five stars for presentation of fruit & vegetable section, four stars for freshness of produce and three star ratings for overall satisfaction, value for money and variety.
IGA, or the Independent Grocers of Australia, operate by utilising marketing and group purchasing but keeping store management and ownership independent. It is one of the most widely spread supermarket names across Australia, with over 1,400 locations across the country. Its fresh fruit and vegetable range is traditionally less extensive than the big players, but still offers a wide enough range to cover the basics of most homes.
Throughout different times of the year, fruits and vegetables will come in and out of season. This will be dependent on the weather, conditions of the soil and so on. It can be tough to know which fruits are available when or when they’re going to taste the best, but we’ve put together a short list of different fruits and vegetables and when they’re in season in Australia.
Some fruit are available all year round – like bananas – and due to some fruits being imported they are available at different times of the year to their normal season, which means you can enjoy them year round.
Products being labelled organic can generally mean an increase in prices, which doesn’t sit well with some, considering 78% of respondents stated they don’t purchase organic fruits and vegetables because they’re too expensive. Organic fruits and vegetables are grown without using synthetic materials like pesticides and modified fertilizers. In general, organic fruits and vegetables don’t have any key differences to other vegetables grown conventionally, although some may have lower levels of nitrate present and higher levels of healthier minerals, but overall they are very much the same. If you’re looking to alter your diet, it’s best to consult with your doctor before you change anything to ensure you’re getting the necessary intakes.
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
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