Best-Rated Supermarket Fruits & Vegetables

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Weekly spend drops as shoppers buy ugly, go frozen

Shoppers are tightening their belts at the fresh produce aisle, with Canstar research showing average weekly spend on fruit and veg now sitting at $32 – down 26% from $43 in 2025.

The research reveals shoppers are actively cutting costs in several ways: 42% now buy only what’s affordable rather than what they’d actually like to eat, 33% opt for “ugly” produce, 25% go frozen to save money, and 23% choose frozen to avoid the risk of fresh produce spoiling before they use it.

Some shoppers are getting more creative with their savings – 12% admit to trimming down the weight of what they buy (removing broccoli stalks, for instance), while 6% say they’ve swapped in a cheaper item for a pricier one at the self-serve checkout.

What shoppers are doing to reduce spend on fresh fruits and vegetables

• 42% are buying only what is affordable, not what I would like to eat
• 33% are buying the ‘ugly’ produce
• 25% are purchasing more frozen because it cheaper
• 23% are purchasing more frozen to avoid food spoiling
• 22% are reducing the amount they eat overall
• 12% reduced the weight of purchases (remove broccoli stalks)
• 6% input the cheaper version of produce (scanning expensive tomatoes, but selecting a cheaper option)

Source: Canstar, 2077 respondents, multiple responses allowed unless ‘none of the above’ selected.

How we rate supermarket fruits and vegetables

Our review compares supermarket fruits and vegetables on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which supermarket’s fruit and vegetables they think is best!

Find more detailed information on our Most Satisfied Customer methodology.

Top Supermarket Fruits and Vegetables – IGA

IGA is an Australian supermarket chain made up of independently owned stores that has been operating in Australia since 1988. IGA sources fresh produce and vegetables from local suppliers, alongside its private label ranges.

About our consumer experts

Jasmine Tait: Consumer Writer

This article was written by Canstar’s Consumer Writer, Jasmine Tait. Jasmine is a Consumer Writer within Canstar’s editorial team. Jasmine graduated from the Queensland University of Technology with a Bachelor of Fine Arts, majoring in Creative Writing with a minor in Communications. Jasmine has previously edited for a variety of publications including ScratchThat magazine and Seaglass Literary. 

When Jasmine isn’t working, you can usually find her reading or spending time with her friends and family.

Meet the Editorial Team

Grace Kinross: Graduate Consumer Research Specialist

Grace is in the final semester of her Bachelor of Advanced Business (Honours) degree at The University of Queensland, majoring in Business Analytics and Marketing. Her studies have equipped her with strong capabilities in data analysis and consumer research. Grace began her journey with Canstar in early 2025 as a casual research assistant and has since progressed into her current role, where she oversees the consumer research ratings across a wide range of product and service categories. She is responsible for survey design and consumer data analysis, and enjoys her focus on uncovering insights that inform Canstar Blue’s ratings and awards and help support consumers to make more informed decisions.

Meet the Research Team