Aussie shoppers have once again rated Aldi as number one in Canstar Blue’s latest supermarket ratings, with five-star reviews for value for money, freshness of produce, checkout experience, deals and specials available, store layout and presentation, quality of supermarket-owned branded products and overall satisfaction.
Our review compares supermarkets on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which supermarket they think is best!
Canstar Blue surveyed 2,632 Australians for their feedback on the supermarket they’ve made a purchase from in the last month.
The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Aldi scored five stars for value for money, freshness of produce, checkout experience, deals and specials available, store layout and presentation, quality of supermarket-owned branded products and overall satisfaction. The supermarket also received four stars for customer service and three stars for product range.
Aldi is a German supermarket chain that has stores in 11 countries. Aldi Australia’s low price points and alternative brand and product options have made it a popular choice with Aussie shoppers, who flock to the aisles for fruit and vegetables, meat and seafood, snacks, frozen foods, cleaning supplies, and of course, Aldi’s coveted Special Buys sales, which have amassed a cult following.
Woolworths received five stars for product range, four stars for freshness of produce, checkout experience, customer service, deals and specials available, store layout and presentation, quality of supermarket-owned branded products and overall satisfaction. Woolworths also scored three stars for value for money.
Woolworths opened its first store in 1929, and has grown to hold the largest share of the grocery retail market in Australia. Woolworths sells a wide range of household products under its own brand, as well as goods such as housewares and appliances via its online Everyday Market.
IGA was rated five stars for checkout experience and customer service, four stars for value for money and deals and specials available and overall satisfaction, and three stars for freshness of produce, store layout and presentation, quality of supermarket-owned branded products and product range.
IGA, the Independent Grocers Alliance, has over 1,300 independent locations across Australia. The supermarket owns several brands, such as the Black and Gold range and Community Co. range, that gives back to locals with every purchase.
Coles scored four stars for freshness of produce, deals and specials available, quality of supermarket-owned branded products and product range. The brand received three stars for value for money, checkout experience, customer service, store layout and presentation and overall satisfaction.
Coles is one of Australia’s oldest supermarket chains. As well as its supermarket division, the Coles Group owns several liquor chains, Flybuys and has its own Coles branded Financial Services. The supermarket owns several product lines including Nature’s Kitchen, Urban Coffee Culture, Coles Own Brand and Coles Finest.
Not all brands in the market qualify for our ratings (based on minimum survey sample size), but that doesn’t mean they’re not worth considering. Here are several more brands to check out before making a purchase decision.
Advertisement
This article was written by Canstar Blue Home & Lifestyle Content Producer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology. She has worked in a variety of public relations, marketing and communications roles, gaining experience in community management, social media marketing, blog writing and other styles of copywriting. When she’s not working, Rachel enjoys doing arts and crafts projects at home and spending time with friends.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners from Canstar Blue’s supermarket ratings:
Best-Rated Baby High Chairs - September 2nd
Aussies are spending more on groceries in 2024, with the average weekly supermarket shopping bill increasing in all states and territories over the past year, according to new Canstar Blue research.
Our 2024 survey of supermarket …
– Read more
Best-Rated Breakfast Cereal Brand - December 7th
Meat is a costly part of the weekly shop for many Australians. Weighing up cost, cut and type and choosing which supermarket to purchase from can make a real difference when it comes to quality …
– Read more
Best-Rated Chewing Gum Brand - June 3rd
Woolworths will stop selling its 15-cent reusable plastic shopping bags nationwide over the next year. It’s the first supermarket to pledge to remove all plastic shopping bags for good.
The reusable plastic shopping bags will be …
– Read more
Best-Rated Baked Beans Brand - May 3rd
Did you know there’s a much faster way to shop and get through checkout queues at Woolworths?
The Woolies app has a little-known DIY feature − Scan&Go − that allows shoppers to scan grocery barcodes on …
Best-Rated Block Cheese Brand - October 14th
Put those tasteless celery sticks away! We know that choosing snacks to keep hunger pangs AND that extra bulge at bay can be hard, especially if you’re short on time or just looking for a …
– Read more
