With the cost of living rising, Aussie shoppers are finding creative ways to save at the checkout, and one option is switching to supermarket-owned products.
Research from Canstar Blue undertaken in July surveying 2,879 Australians shows that 42% of us think supermarket-owned brands are good quality and 14% of us have switched to only buying supermarket-owned brands.
We all know that grocery items are typically cheaper if you choose to buy the supermarket’s own brand instead of more expensive name brand products. But just how much can you save in your weekly shop if you switch to a home brand? We’ve added up the savings so you don’t have to.
How much cheaper are home brand groceries?
Research from Canstar Blue shows that if a household of four were to switch half of their shopping basket to supermarket-owned brand products, they could save almost 20% of their total shop. That would drop the total weekly spend from $240 to $194, and the total annual spend from $12.480 to $10,059, saving a total of $2,421 per year.
Here are some price differences between name brand and home brand products.
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| Item | Highest name brand price | Home brand price | Total saving |
|---|---|---|---|
| Bread (700g) | $5.00 | $3.40 | $2.40 |
| Eggs (12 Large) | $14.00 | $6.20 | $7.80 |
| Milk (2L) | $6.90 | $3.20 | $3.70 |
| Cheese (500g) | $10.50 | $8.30 | $2.20 |
| Yoghurt (1kg) | $7.20 | $4.00 | $3.20 |
| Rice (1kg) | $4.50 | $3.20 | $1.30 |
| Pasta (500g) | $3.50 | $1.00 | $2.50 |
| Pasta sauce (100g) | $4.30 | $3.30 | $1.00 |
| Orange juice (2L) | $9.50 | $5.50 | $4.00 |
| Flour (1kg) | $3.40 | $1.30 | $2.10 |
The biggest savings you can pocket from switching to home brand is with eggs, with some name brands almost double the price of Woolworths’ option.While Aussies are looking to save by switching to home brand products, they are selective about how they do this, with 66% of shoppers purchasing or considering purchasing home brand bakery goods and 64% are considering or already purchasing items like pasta, cooking oil and rice. On the other hand, shoppers are reluctant to switch to home brands for baby items and pet products, with 13% and 22% purchasing or considering purchasing home brand options respectively.
Other ways to save on grocery items
If you’re not keen on giving up your favourite brands, there are plenty of other ways to shave money off your grocery bill.
- Sign up for supermarket rewards programs
- Shop online to prevent yourself from picking up extra items in store
- Make a list and stick to it
- Choose the ‘ugly’ fruit and vegetables as they’re often priced cheaper
- Buy seasonal produce from farmers markets or fruit shops
So if your groceries are giving you bill shock each week, make sure you shop around and consider switching to home brand options where you can.
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