Woolworths customers now have the ability to earn Rewards points even when they don’t have their card to scan, with the supermarket giant allowing for payments via Google Pay.
Available only through Android systems, Google Pay allows consumers to pay with their smartphone, similar to the PayWave function available on most debit and credit cards.
The move comes as a result of the growing popularity of ‘digital wallets’ – technology that includes paying via your phone or other tech pieces such as smartwatches and BankWest’s Halo Payment Ring.
“We’re seeing digital wallets growing in popularity because they offer quick, seamless and hassle-free payments for customers,” Woolworths Loyalty Director Ingrid Maes said.
“As more and more Australians embrace digital wallets, we want to make it easier to earn points and redeem Woolworths Rewards dollars in our stores no matter what device they’re on.
“With the launch of Woolworths Rewards on Google Pay, we’re pleased to be extending choice and convenience to even more of our 11 million members.”
In addition to the hundreds of Woolworths locations around Australia, Rewards points are also available through Woolworths-owned BWS stores.
Rewards members can set up their card via Google Pay in a few simple steps:
- Login to your Woolworths Rewards Account on your phone
- Click the ‘Add Card’ banner
- Click the ‘Google Pay: Save to Phone’ button
- Follow the prompts
The Google Pay app is available for Android devices currently running 5.0 (Lollipop) or higher, with the app available via the Play Store. Customers can link their card through the Woolworths website.
As an extra incentive to sign up for Google Pay payments, Woolworths is offering up to $100 for movies, books and games, with a $10 Google Pay credit available for a friend referral.
Canstar Blue’s latest survey on supermarket satisfaction found that 39% of Aussies always shop with the same supermarket chain, with more than half (54%) of these people indicating that rewards points were a big factor behind their loyalty.
— Violet Lazarevic (@VioletLazarevic) July 27, 2018
Will Woolworths become cashless?
In an interview with news.com.au, Woolworths Metro Division Managing Director, Steve Greentree, admitted that cash payments were becoming a thing of the past for many consumers.
“They just don’t use it,” he said. “Every other self-service is card only, so it’s tap and go or Apple Pay. They’re just much more efficient.”
When asked about Woolworths becoming a cashless store, Mr Greentree replied: “I don’t think it’s too far off.”
However, a Woolworths spokesperson later stated that the company has no specific plans to remove every register that accepted cash, with cashless stores more likely to operate in busy metro locations.