Liquor Retailers

Canstar Blue’s liquor retailers review has seen ALDI, Dan Murphy’s, First Choice Liquor Market, BWS, Liquorland and Cellarbrations compared on their range of products, price compared to other retailers, special deals available, layout of store & website, customer service and overall satisfaction.

See our Ratings Methodology.

Most Satisfied Customers | ALDI

Aussies have rated ALDI the number one liquor retailer in Canstar Blue’s 2021 review, scoring the supermarket five stars for price relative to other stores and overall satisfaction.

Fact Checked Fact Checked

Aussies say ‘cheers, ALDI’ in liquor retailer ratings

Think the gym is the only place you can get a six-pack? Our survey shows the bottle-o is another place Australians like to get ‘canned’, with respondents spending an average of $49 a week at their local. For three in five people (60%), the weekly shopping list for booze usually stays the same. Wine is the most common tipple purchased by our respondents (60%), followed by beer (54%) and spirits (49%), including pre-mixed options.

We’ve lifted the lid on which liquor stores consumers prefer to shop at for their cheeky bevvies, by surveying more than 1,700 consumers on the liquor retailers they purchased alcohol from (in-store or online) in the last three months. Retailers were compared and rated on their range of products on offer, price compared to other retailers, deals and specials available, store layout and website usability, customer service, and overall satisfaction. Retailers that met the minimum required survey sample size of 30 responses are featured in our results.

In 2021, ALDI was rated best for liquor stores with five-star reviews for overall satisfaction and relative price.

Best Liquor Retailers

Best alcohol in Australia

Here are the best liquor retailers in Australia, as rated by consumers in Canstar Blue’s 2021 review:

  1. ALDI
  2. Dan Murphy’s
  3. First Choice Liquor Market
  4. BWS
  5. Liquorland
  6. Cellarbrations

Discount supermarket ALDI bubbled to the top in our latest review, rating best with five stars for overall satisfaction. Meanwhile, ‘traditional’ liquor retailers including former winner Dan Murphy’s, First Choice Liquor Market, BWS and Liquorland poured in with four stars. Cellarbrations finished off the results with three stars for overall satisfaction.

It’s worth mentioning that despite trickling to second place, Dan Murphy’s was frothing with five-star reviews in the majority of categories. These include deals & specials available, product range, store layout, website usability, and customer service. BWS saw the same result for customer service and website usability.

About the Winner – ALDI

ALDI alcohol review

ALDI may be known for its cheap grocery essentials and wallet-friendly Special Buys. But did you know the supermarket also stocks a variety of wine, champagne, spirits and beer & cider, at prices that are just as affordable? It even has a long list of award-winning liquors, including the South Point Estate Pinot Grigio which is available for $4.99. Some other products include:

  • Yellowglen Chardonnay Pinot Noir & Prosecco
  • Veuve Olivier French Sparkling Wine
  • Tamova Quadruple Distilled Vodka
  • Sainte Etienne Premium Lager
  • Brooke James Vintners Semillon Sauvignon Blanc Cask

Prices start from just $2.99 for a 750ml bottle of Precious Earth Chardonnay or a 500ml bottle of cider from Renberg, or $3.99 for Claire Creek Sparkling Moscato if you prefer a bottle of sparkling.

ALDI’s beer and cider range is the most affordable, costing between $2.99 and $18.99. But you’ll have to fork out extra for spirits, which usually checkout at between $9.99 for a four-pack of Vodka Crush and $36.99 for an eight-year-old bottle of Highland Black Blended Scotch Whisky.

However, liquor is only available in selected ALDI stores in NSW, VIC, ACT and WA. Liquor is not sold in ALDI stores in QLD and SA due to liquor licensing restrictions.

  • ALDI achieved five stars for its price compared to other retailers and overall satisfaction. It also received four stars for special deals available and store layout, plus three stars for product range and customer service. However, unlike the other retailers included in this year’s ratings, ALDI could not be scored on website usability because its products cannot be purchased online.

For more information on consuming alcohol responsibly, refer to the government guidelines.

About the author of this page

This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.

Online Grocery Shopping

Picture credits: Picnote/,/ ArliftAtoz2205 / 

Frequently Asked Questions

Canstar Blue surveyed more than 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased alcohol from a liquor retailer (in-store or online) in the last three months – in this case, 1,719 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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