Best-Rated Liquor Retailers

See Our Ratings Methodology.

Most Satisfied Customers | Dan Murphy's

Dan Murphy’s has won Canstar’s 2026 Most Satisfied Customers Award for liquor retailers, with Aussies rating it the highest across the categories that drive customer satisfaction.

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How we rate liquor retailers

Our review compares liquor retailers on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which liquor retailer they think is best!



Canstar surveyed 1,721 Australians for their feedback on the liquor retailer(s) they’ve used in the last three months.
  • The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.



Respondents rate their satisfaction with their liquor retailer(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Value for money: The quality of products relative to the price paid.
  • Deals / specials available: How regular and attractive the discounts and promotions are, particularly on popular or premium brands, including loyalty or member pricing.
  • Customer service: How available, knowledgeable, and helpful staff are, including their ability to give recommendations and resolve problems effectively.
  • Product range: The variety of categories available (wine, beer, spirits, RTDs, etc.) and the range of options within each, including brands, price tiers, and premium or specialty lines.
  • Store layout & presentation: How well products are displayed and how easy the store is to navigate to find what’s needed.
  • Website layout & presentation: How easy the website is to navigate, and how straightforward it is to find and compare products.
  • Checkout experience: How fast and efficient the checkout process is, including payment options and flexible collection or delivery choices.



The winner is the brand Aussies rate highest for the things that matter most to customers, based on overall satisfaction. To see how we crunch the numbers, check out our methodology page.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Dan Murphy’s
  • Liquorland
  • BWS
  • Aldi Liquor

Find more detailed information on our Most Satisfied Customer methodology.


Top Liquor Retailer – Dan Murphy’s

Dan Murphy’s is an Australian liquor retailer that started as a single Melbourne store in 1952. It stocks a wide range of wine, beer, cider and spirits across its stores and online, with more than 280 locations across Australia. 

About our consumer experts


Jasmine Tait: Consumer Writer


This article was written by Canstar’s Consumer Writer, Jasmine Tait. Jasmine is a Consumer Writer within Canstar’s editorial team. Jasmine graduated from the Queensland University of Technology with a Bachelor of Fine Arts, majoring in Creative Writing with a minor in Communications. Jasmine has previously edited for a variety of publications including ScratchThat magazine and Seaglass Literary.

When Jasmine isn’t working, you can usually find her reading or spending time with her friends and family.

Meet the Editorial Team

 

Grace Kinross: Graduate Consumer Research Specialist

Grace Kinross Graduate Consumer Research Specialist

Grace is in the final semester of her Bachelor of Advanced Business (Honours) degree at The University of Queensland, majoring in Business Analytics and Marketing. Her studies have equipped her with strong capabilities in data analysis and consumer research. Grace began her journey with Canstar in early 2025 as a casual research assistant and has since progressed into her current role, where she oversees the consumer research ratings across a wide range of product and service categories. She is responsible for survey design and consumer data analysis, and enjoys her focus on uncovering insights that inform Canstar’s ratings and awards and help support consumers to make more informed decisions.

 

Meet the Research Team

Past ratings

Here are the past winners from Canstar’s liquor retailer ratings:

  • 2025: First Choice Liquor Market
  • 2024: First Choice Liquor Market
  • 2023: First Choice Liquor Market
  • 2022: Dan Murphy’s
  • 2021: Aldi
  • 2020: Dan Murphy’s
  • 2011: Dan Murphy’s

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