Liquor Retailers

Canstar Blue’s liquor retailers review has seen Dan Murphy’s, First Choice Liquor, BWS, Liquorland and Cellarbrations compared on their range of products, price compared to other retailers, special deals available, layout of store & website, customer service and overall satisfaction.

See our Ratings Methodology.


Most Satisfied Customers | Dan Murphy’s

Aussies have rated Dan Murphy’s best in Canstar Blue’s 2020 liquor retailers review. It achieved five stars in most research categories, including range of products, price, special deals, customer service and overall satisfaction.


Drink to that! Dan Murphy’s rated best liquor retailer

Think the gym is the only place you can get a six pack? Our survey shows the bottle-o is another place Australians like to get ‘canned’, with respondents spending an average of $44 a week at their local. For over half of people (52%), the weekly shopping list for booze usually stays the same. Wine is the most common tipple purchased by our respondents (61%), followed by beer (59%) and spirits (47%), including pre-mixed options.

This year, we’ve lifted the lid on which liquor sellers Aussies prefer to shop at for their cheeky bevvy. We surveyed more than 2,000 Australians for their feedback on the liquor retailers they purchased alcohol from (in-store or online) in the last three months. Retailers were compared and rated on the range of products on offer, price compared to other retailers, deals and specials available, layout of their store and website, customer service and overall satisfaction. Those which met the minimum required survey sample size of 30 responses are featured in our results.

In our first ever liquor retailers review, Aussies are saying ‘cheers’ to Dan Murphy’s. The chain was the only entry featured in our ratings to earn five stars for overall satisfaction, and also scored full marks for its range of products on offer, prices compared to other retailers, special deals available, customer service and overall satisfaction. It got four stars for the layout of its stores and website.

Best Liquor Retailers


Here are the best liquor retailers in Australia, as rated by consumers in Canstar Blue’s review:

  1. Dan Murphy’s
  2. First Choice Liquor
  3. BWS
  4. Liquorland
  5. Cellarbrations

Our inaugural liquor retailers review revealed Dan Murphy’s is the number one place to shop at for grog. It was the only entry featured to achieve five stars for overall satisfaction, range of products and price. It also achieved full marks for customer service and special deals.

First Choice Liquor came in second best on four stars for overall satisfaction, but clearly impressed with full marks for its special deals and customer service. It also got the edge over this year’s winner when it came to the layout of its stores and website. The remaining retailers ended with three stars overall, although BWS and Cellarbrations managed to bump up their scores for customer service.

About the winner – Dan Murphy’s


Whether you’re searching for a 50-year old whisky for a special occasion or a cheap bottle of wine for a last-minute gift, Dan Murphy’s has a wide variety of products to choose from. Types of drinks include red wine, white wine, champagne, whisky, spirits, beer, cider, fortified wine and other drinks such as low alcohol and non-alcoholic drinks plus cocktail mixes and even kombucha, tea and coffee.

Dan Murphy’s point of difference is its Lowest Liquor Price Guarantee policy, which allows you to get a discount on the price of identical stock sold by a competitor, available within a 10km radius from your store or by another Australian online retailer. You can also bring in a voucher or coupon from a competitor to see if Dan Murphy’s can match the price.

Dan Murphy’s has stores located all across Australia, in addition to its online store which offers both click and collect and home delivery services.

About the author of this page

This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.

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Picture credits: Picnote/,/ ArliftAtoz2205 / 

Frequently Asked Questions

Canstar Blue surveyed more than 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased alcohol from a liquor retailer (in-store or online) in the last three months – in this case, 2,036 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.