Best-Rated Online Groceries

Most Satisfied Customers | IGA

Aussies have rated IGA as the top pick in Canstar Blue’s latest online groceries ratings, with five-star reviews in overall satisfaction, value for money, deals and specials available, and availability of produce. IGA scored four-star ratings for freshness of produce and delivery/pick up and a three-star rating for website/app experience.

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How we rate online groceries

Our review compares online groceries on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which online groceries experience they think is best!

Canstar Blue surveyed 2,090 Australians for their feedback on online groceries they ordered (excluding alcohol) in the last six months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their online grocery brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with an online grocery brand as an individual score, NOT a combined total of all criteria.
  • Value for money: quality of service for price paid.
  • Deals & specials available: variety of deals and specials on offer.
  • Availability of products: variety of products available and items are rarely sold out.
  • Freshness of produce: Fruit, vegetables and meat were fresh.
  • Website & app experience: the process for ordering, completing a transaction and overall use is simple and efficient.
  • Delivery & pick-up: deliveries and pick-ups from the online grocery store were on time and included all items.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
  • IGA
  • Woolworths
  • Coles

Find more detailed information on our Most Satisfied Customer methodology.

1. IGA

Ratings result

IGA was rated five stars for overall satisfaction, value for money, deals and specials available and availability of products, rated four stars for freshness of produce and delivery and pickup, and three stars for website and app experience.

Editor’s notes

IGA is renowned for its variety of products, with a range of big-brand groceries complementing local produce and items from small, independently owned businesses. While its prices are typically more expensive than its competitors, IGA regularly runs specials that save customers at the checkout. IGA launched its online groceries service in 2020 and offers free same-day delivery on orders over $50 at select stores.

2. Woolworths

Ratings result

Woolworths Logo

Woolworths received five-star ratings for freshness of produce, website and app experience and delivery and pick-up, and four-star ratings for overall satisfaction, value for money, deals and special offers and availability of products.

Editor’s notes

Woolworths launched its online groceries service in 2012, and now operates a click and collect service and deliveries seven days a week. Its app and website are user-friendly, with easy search functions, interactive weekly specials catalogues and thousands of recipes. General delivery prices differ depending on the size of your grocery shop but Woolies customers can also sign up to the Delivery Unlimited program for a monthly or annual fee that gives them free delivery on orders over $75.

3. Coles

Ratings result

Coles Logo

Coles received five-star ratings for freshness of produce and delivery and pick-up, four-star ratings for value for money, deals and specials available, availability of products and website and app experience, and a three-star rating for overall satisfaction.

Editor’s notes

Coles was the first supermarket in Australia to launch online groceries, with its first online order placed in 1999. Now, it offers both home delivery and a click and collect seven days a week in select stores across the country. Coles customers can use the website or app to order groceries and can collect points on their Flybuys card at the checkout. The cost of Coles delivery differs depending on the delivery window – the bigger the window, the lower the delivery fee.

Compare more products featured in our Most Satisfied Customers Awards

About our consumer experts


Kate King: Home & Lifestyle Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and two years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the previous winners of Canstar Blue’s online groceries ratings:

  • 2022: Woolworths
  • 2021: IGA
  • 2020: IGA
  • 2019: Woolworths

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