Best-Rated Tax Agent

See Our Ratings Methodology.

Most Satisfied Customers | Etax

Etax has won Canstar’s 2026 Most Satisfied Customers Award for tax agents, with Aussies rating it the highest across the categories that drive customer satisfaction.

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How we rate tax agents

Our review compares tax agents on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which tax agent they think is best!



Canstar surveyed 545 Australians for their feedback on the tax agent(s) they’ve used in the two years.
  • The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.



Respondents rate their satisfaction with their tax agent(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Value for money:The quality of the tax service relative to the fee paid.
  • Customer service: The helpfulness and responsiveness of the agent, including how easy they are to reach and how well they handle queries.
  • Ease of use:How simple and straightforward the overall process of lodging through the agent is, from providing documents to completion.
  • Quality of advice: How knowledgeable, accurate, and helpful the advice provided is, and how clearly tax matters are explained in easy-to-understand terms.
  • Turnaround time: The time taken to prepare and lodge the return.
  • Fee transparency:Whether fees are clear and known upfront, with no unexpected charges after the work is done.



The winner is the brand Aussies rate highest for the things that matter most to customers, based on overall satisfaction. To see how we crunch the numbers, check out our methodology page.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Etax
  • Income Tax Professionals (ITP)
  • H&R Block

Find more detailed information on our Most Satisfied Customer methodology.


Top Tax Agent – Etax

Etax is a Queensland-based, family-owned online tax agent service that has been operating since 1998. It lets Australians lodge individual tax returns online, with each return reviewed by a qualified accountant and licensed tax agent.

About our consumer experts


Jasmine Tait: Consumer Writer


This article was written by Canstar’s Consumer Writer, Jasmine Tait. Jasmine is a Consumer Writer within Canstar’s editorial team. Jasmine graduated from the Queensland University of Technology with a Bachelor of Fine Arts, majoring in Creative Writing with a minor in Communications. Jasmine has previously edited for a variety of publications including ScratchThat magazine and Seaglass Literary.

When Jasmine isn’t working, you can usually find her reading or spending time with her friends and family.

Meet the Editorial Team

 

Grace Kinross: Graduate Consumer Research Specialist

Grace Kinross Graduate Consumer Research Specialist

Grace is in the final semester of her Bachelor of Advanced Business (Honours) degree at The University of Queensland, majoring in Business Analytics and Marketing. Her studies have equipped her with strong capabilities in data analysis and consumer research. Grace began her journey with Canstar in early 2025 as a casual research assistant and has since progressed into her current role, where she oversees the consumer research ratings across a wide range of product and service categories. She is responsible for survey design and consumer data analysis, and enjoys her focus on uncovering insights that inform Canstar’s ratings and awards and help support consumers to make more informed decisions.

 

Meet the Research Team

Past ratings

Here are the past winners from Canstar’s tax agent ratings:

  • 2025: ITP
  • 2024: H&R Block
  • 2023: ITP
  • 2022: ITP
  • 2021: ITP
  • 2020: etax
  • 2019: ITP
  • 2018: etax
  • 2017: H&R Block

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