Best-Rated Tax Agents

See Our Ratings Methodology.


Most Satisfied Customers | ITP

Aussies have rated ITP as a return winner in Canstar Blue’s latest tax agent ratings, with the brand scoring five stars for website navigation, ease, customer service, quality of advice provided, value for money and overall satisfaction.

Fact Checked Fact Checked

How we rate tax agents

Our review compares tax agents on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which tax agent they think is best!

Canstar Blue surveyed 458 Australians for their feedback on the tax agent(s) they’ve used to lodge a personal tax return in the last two years. Note: this does not include the ATO or small local businesses.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their tax agent brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a tax agent brand as an individual score NOT a combined total of all criteria.
  • Value for money: the cost is reasonable for the quality and service of the tax agent.
  • Quality of advice provided: the tax agent was able to provide sound, specific and beneficial advice.
  • Customer service: the tax agent was easy to get in touch with, prompt with responses and advice, and was able to answer any questions or deal with any issues effectively.
  • Ease: the tax agent made the tax return process easy, with no issues throughout the progression of lodging the documents.
  • Turnaround time: the tax agent was able to lodge the tax return quickly, allowing the return to be actioned and returned in a short timeframe.
  • Website navigation: the tax agent’s website was easy to use, with information easy to find and an easy booking process for an appointment or to lodge a return.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • ITP
  • H&R Block
  • etax

Find more detailed information on our Most Satisfied Customer methodology.

Best tax agent brands in Australia

  1. ITP
  2. H&R Block
  3. etax
  4. Other tax agent brands

1. ITP

ITP Logo

Ratings result

ITP was rated five stars for value for money, quality of advice provided, customer service, ease, website navigation and overall satisfaction, with four stars for turnaround time.

Editor’s notes

ITP – otherwise known as Income Tax Professionals – has been operating in Australia for a number of years, with locations available around the country, along with an online presence to make lodging your tax return more convenient. ITP’s services primarily surround tax returns for individuals, but additionally offers tax and accounting services for businesses, as well as bookkeeping to help ensure that the figures balance as they should. ITP also offers a range of tax tips and tools, as well as an income tax course if you’re interested in learning about the Australian taxation system.

2. H&R Block

H&R Block Logo

Ratings result

H&R Block was rated five stars for ease, turnaround time and website navigation, with four stars for customer service, quality of advice provided, value for money and overall satisfaction.

Editor’s notes

An American brand that’s been operating for close to 70 years, H&R Block has offices in North America and Australia, with the brand offering in-person and online services to suit your preferences and timetable. H&R Block offers services for individual tax returns, whether you prefer to have the experts take over or you’d like to lodge it yourself, as well as small business services such as bookkeeping, financial reporting, ASIC compliance, payroll and business plans, in addition to Self Managed Super Fund specific services. It also offers a range of resources to help you wrap your head around tax and what to expect, in addition to a tax training school for those looking to take that next step.

3. etax

etax Logo

Ratings result

etax was rated five stars for website navigation, four stars for ease and value for money and three stars for turnaround time, customer service, quality of advice provided and overall satisfaction.

Editor’s notes

A brand focussed around online tax returns, etax primarily focusses on individual tax returns, but covers a range of returns for family tax, fringe benefits, capital gains, home businesses, sole traders and trusts, with late tax return services also available. If you need to get your tax done while on the go, etax also offers a mobile app to help ensure you get your tax return in on time, as well as help you store photos of tax receipts to help keep expenses in the one spot. Like other brands, etax also offers a number of online resources to help make sense of the facts and figures you’ll likely run into.

Other tax agent brands

Not all brands in the market qualify for our ratings (based on minimum survey sample size), but that doesn’t mean they’re not worth considering. Here are several more brands to check out before making a purchase decision.

  • Beyond Accountancy
  • Ezy Tax Online

  • Tax Return 24/7

MYOB Accounting Software

Looking to make dollars and cents of your personal or small business finances? MYOB’s accounting software includes options for invoicing, payroll, expenses and more. For more information on the featured plans below, click the button below to be referred to MYOB’s site.


Business Lite

For sole traders and small business with up to 2 employees

  • Track income and expenses
  • Create and send unlimited invoices and quotes
  • Manage tax and basic reports
  • Connect up to 2 bank accounts
  • Add payroll for up to 2 employees (extra $1.50/month per employee)
  • Save $150 over first 6 months
  • $5.00 per month for first 3 months. New customers only. T&Cs Apply.
from $5.00/month
min. cost $30.00 $5.00 over 1 month
Go to site

Business Pro

For growing businesses with multiple employees wanting more advanced reporting

  • Track income and expenses
  • Create and send unlimited invoices and quotes
  • Create advanced reports and budgets
  • Connect unlimited bank accounts
  • Employee rostering
  • Save $282 over first 6 months
  • $8.00 per month for first 3 months. New customers only. T&Cs Apply.
from $8.00/month
min. cost $55.00 $8.00 over 1 month
Go to site

Business AccountRight Plus

For larger businesses that want a powerful desktop and web app

  • All the benefits of Business Pro
  • Unlimited payroll at no extra cost
  • Add unlimited inventory items
  • Bill projects and clients by time
  • Try FREE for 30 days
  • Save $204 over first 3 months
  • $68.00 per month for first 3 months. New customers only. T&Cs Apply
from $68.00/month
min. cost $136.00 $68.00 over 1 month
Go to site

About our consumer experts

Dean Heckscher: Site Editor

This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past Ratings

Here are the past winners from Canstar Blue’s tax agent ratings:

  • 2022: ITP
  • 2021: ITP
  • 2020: etax
  • 2019: ITP
  • 2018: etax
  • 2017: H&R Block

Latest services articles

Accounting Software

The top free accounting software programs in Australia

When you start a small business, reliable and efficient accounting software that takes care of the nitty gritty can be the difference between making bank or scraping by. However, if you’re wondering whether paying for …

– Read more
Move Appliances Safely

How to move your appliances… safely

Most people will agree that transporting your appliances from one house to another is the most stressful part of moving. They are typically the largest, most bulky, and awkward items in your home. Plus, they …

– Read more