Best-Rated Online Flower Delivery

See Our Ratings Methodology.

Most Satisfied Customers | The Flower Company

Aussies rated The Flower Company number one in Canstar Blue’s latest online florists review, scoring the service five stars for value for money, customer service, and overall satisfaction.

The Flower Company

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How we rate online flower delivery services

There’s nothing more ‘unbe-leaf-able’ than sending flowers to a special someone, even if that ‘special someone’ is you. Whether you’re sending a bunch locally or to family overseas, finding the right florist to get the job done is no easy task.

The nature of ordering flowers online without actually seeing, feeling or smelling them in person first means there’s always an element of risk associated with sending someone a heartfelt gift. Plus, in most cases, the website you order through won’t be responsible for the specific flowers you have picked, as these websites simply work with local florists on the ground to coordinate deliveries. So, if you’ve ever paid for a particular bunch of flowers but the recipient has received another type, it’s probably because they couldn’t be sourced from the local area. With this in mind, finding the best online florist for your needs is a big ask. Fortunately, Canstar Blue is here to offer some guidance by comparing the best online flower delivery services available.

Canstar Blue surveyed 2,450 Australians for their feedback on the online flower delivery service(s) they’ve used or purchased from in the last 12 months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their online flower delivery service(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:

  • Overall satisfaction: measures consumer satisfaction with an online flower delivery service as an individual score NOT a combined total of all criteria.
  • Value for money: flowers and floral arrangements were reasonably priced given their quality, freshness, variety, and size of the arrangement.
  • Product accuracy: the online flower delivery service delivered an arrangement that matched the description of the order, including any amendments to pre-designed options.
  • Delivery reliability & timing: the online flower delivery service kept customers informed of delivery status, the delivery arrived on time, and the flowers arrived in good condition.
  • Customer service: the online flower delivery staff were readily available, easy to get in contact with, helpful, and could resolve issues effectively.
  • Range of flowers on offer: the online flower delivery service offered a wide range of flowers and floral arrangements, including in different colours and sizes, and subject to seasonal availability.
  • Ease of site navigation: the online flower delivery site was easy to navigate, products were displayed well and true to description, pricing was clearly indicated and contact numbers were easy to locate.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  1. The Flower Company
  2. zFlowers
  3. Easyflowers
  4. Interflora
  5. Rosita Flowers
  6. LVLY
  7. 1300FLOWERS
  8. Direct2florist
  9. Petals Florist Network
  11. Roses Only
  12. Fig & Bloom
  13. Flower Sales
  14. Sarah’s Flowers
  15. Fast Flowers
  16. Flowers For Everyone
  17. Bag A Bouquet
  18. Bloomex

The Flower Company was a blooming success, scoring five stars for value for money, customer service, and overall satisfaction. Also sitting nicely was the brand LVLY, which received five stars for delivery reliability and timing, customer service, ease of site navigation, and product accuracy.

Easyflowers shared a five-star win with Flowers For Everyone in value for money, while Rosita Flowers took out two wins for product accuracy, and its range of flowers on offer.

Find more detailed information on our ratings methodology.

Top Online Flower Delivery – The Flower Company

The Flower Company

The Flower Company uses a little flower power to brighten Aussies’ day, offering a variety of floral arrangements to choose from. This includes a wide selection of bouquets, arrangements, and occasion flowers like roses, tulips, gerberas, iris, carnations, lilies, Singapore orchids and more. Like other items from the delivery service, you can add a bonus gift, such as a teddy bear, balloons, a wine, or a candle to each order. Hampers are alternatively available.

The Flower Company offers same-day delivery to all areas within Australia for orders placed before 2pm including in capital cities and most regional centres. Deliveries are available Monday to Saturday.

  • The Flower Company was the pick of the bunch, receiving five stars for value for money, customer service, and overall satisfaction. It got four stars for product accuracy, delivery reliability and timing, range of flowers on offer, and ease of site navigation.

Which flower delivery service should you go with?

The Flower Company seems to be the popular pick among Aussies, especially for those looking for value for money and good customer service. Runner-ups zFlowers and Easyflowers also offered up solid scores across the board, providing a couple of other reliable delivery options.

Buying online flowers and having them delivered right to your front door – or someone else’s front door for that matter – is certainly convenient, but with perishable gifts, something will inevitably go wrong from time to time. Plus, floral bouquets are not cheap, so if you’re unsure of what type of arrangement to pick, nearly half of our survey respondents (49%) played it safe and opted for a pre-designed bouquet.

The real key when it comes to flowers is to watch for the trends and not just the one-offs. That’s where our ratings are helpful, to measure the sentiment of Aussie consumers who have recently used one of these websites. So, whether you have a big anniversary coming up, or are simply looking for a small gift for someone special, be sure to think carefully about your choice of flower delivery website and keep our review in mind.

Can you get a refund on online flower orders?

What is the best online flower delivery?

If you’re unhappy with a product, you can request to get it refunded or exchanged. You may alternatively be able to get a store credit. However, all refund policies vary between delivery services so make sure to check the terms and conditioners before ordering.

Another thing to keep in mind is that the website you order from won’t necessarily be the same company that delivers the flowers to your door. This is because most online retailers work with local suppliers on the ground to ensure timely and fresh deliveries. While sourcing flowers locally means you can get the freshest bunch within hours, it can also lead to some major problems, such as certain flowers not being available in an area or region, leading to alternatives that may not be what you wanted.

Nevertheless, 70% of our survey respondents said they would buy flowers online again, so that’s a good sign that things generally go smoothly. Our research also showed a couple of bad thorns won’t stop Australian consumers from using online florists, with more than a third (34%) of Aussies revealing they’ve tried a bunch of flower delivery services.

Please note: If the origin of the flowers you order online matters to you, such as whether they’ve been sourced from local florists or are being delivered from a local area − the Australian Competition and Consumer Commission (ACCC) offers a few tips on what to check as part of your research before you hand over your money:

  • Check whether the online flower delivery provider has a physical address and ask the business where its operations are physically located.
  • Read reviews about the business on external websites.
  • Check the social media pages of that local business.
  • Ask the business representative where the flowers are grown.


Online Grocery Shopping Reviews

Meet our consumer experts

Megan Birot: Home & Lifestyle Editor

Megan Birot Canstar Blue Home & Lifestyle Editor

Megan is Canstar Blue’s Home & Lifestyle Editor, leading the team that focuses on consumer products and services, ranging from supermarkets and groceries to home and personal appliances and retail stores. She interprets Canstar Blue’s bespoke research on the thousands of brands that we compare, rate and review, to help shoppers make better purchasing decisions.

Meet the Editorial Team

Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.

Meet the Research Team

Picture credits: Evgeny Atamnenko /, Altitude Visual /, Pressmaster /, George Rudy /

Past ratings

Here are the previous winners of our online flower delivery ratings:

  • 2022: Sarah’s Flowers
  • 2021: Flowers For Everyone
  • 2020: Easyflowers
  • 2019: Fresh Flowers
  • 2018: Edible Blooms
  • 2017: Petals
  • 2016: Easyflowers
  • 2015: Easyflowers

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