Canstar Blue’s online flower delivery review compares Sarah’s Flowers, 1300Flowers, FlowerSales, Easyflowers and other popular online flower delivery services on their floral range, delivery reliability & timing, product accuracy, customer service, ease of site navigation, value for money and overall satisfaction.
See our Ratings Methodology.
There’s nothing more ‘unbe-leaf-able’ than sending flowers to a special someone, even if that ‘special someone’ is you. Just ask the handful of people we surveyed who admitted to sending themselves flowers (10%)! Whether you’re sending a bunch locally or to family overseas, finding the right florist to get the job done is no easy task.
The nature of ordering flowers online without actually seeing, feeling or smelling them in person first means there’s always an element of risk associated with sending someone a heartfelt gift. Plus, in most cases, the website you order through won’t be responsible for the specific flowers you have picked as these websites simply work with local florists on the ground to coordinate deliveries. So, if you’ve ever paid for a particular bunch of flowers but the recipient has received another type, it’s probably because they couldn’t be sourced from the local area. With this in mind, finding the best online florist for your needs is a big ask. Fortunately, Canstar Blue is here to offer some guidance.
We’ve again surveyed nearly 2,000 Aussie consumers for their feedback on the recent online flower delivery service(s) they’ve purchased from (within the last 12 months). Respondents scored online florists on their delivery reliability and timing, product accuracy, floral variety, customer service, ease of site navigation, value for money and overall satisfaction. Websites that received at least 30 responses are rated and compared in our annual review.
Our latest survey saw Sarah’s Flowers bloom after picking up full marks in a whopping six out of seven categories ─ including overall satisfaction!
Please note: If the origin of the flowers you order online matters to you; such as whether they’ve been sourced from local florists or are being delivered from a local area − the Australian Competition and Consumer Commission (ACCC) offers a few tips on what to check as part of your research before you hand over your money:
Here are the best online flower delivery websites in Australia, as rated by consumers in Canstar Blue’s latest review:
Sarah’s Flowers was a clear favourite after rating five stars for delivery reliability and timing, product accuracy, floral variety, customer service, ease of site navigation and overall satisfaction.
Meanwhile, zFlowers and Flowers For Everyone got the edge when judged on value for money, each scoring full marks. zFlowers additionally got five stars for customer service and range variety, alongside Interflora and FlowerSales. Teleflora similarly scored top marks for product accuracy.
Our latest ratings suggest convenience is the top reason for buying flowers online for nearly half of those surveyed (49%). Another 20% said they simply had no physical florists nearby and ordering online was their only option. Finding a wider variety of arrangements and gifts (13%) as well as bagging a good deal (13%) were also mentioned as drivers for ditching the traditional florist for an online service.
Here are the top reasons consumers chose to purchase flowers in the first place:
Sarah’s Flowers takes on the world of online flower delivery with its colourful selection of boxed arrangements, bouquets and fruit hampers. Bouquets and floral arrangements start around the $60 mark and can reach up to over $300.
Sarah’s Flowers delivers to most areas in Australia, and have a standard delivery fee of $15.95. Deliveries are promised to arrive by 5pm on the specified day (for business addresses) or 6pm (for residential addresses). Same-day delivery is available for metropolitan areas, as long as the order is placed before 2pm (Monday – Sunday).
To provide a ‘boutique’ florist experience, 1300Flowers says it handpicks florists with experienced local knowledge. It claims to use Australian-grown flowers prepared by local farmers when possible. While it has fewer florists compared to other online flower retailers, it says it aims to maintain a close relationship with its partners. It offers a range of bouquets categorised by occasion or price. It also has a classic fruit box where additional chocolates can be added.
Same-day delivery is available Monday to Saturday Australia-wide with orders taken before 2pm weekdays and 10am on Saturdays. The standard delivery flat rate is $15.95 for most areas across Australia. You can even order 12 months in advance, so if you’ve missed someone’s birthday this year, you’re ready for the next one.
If you need a last-minute gift, Fast Flowers is another Aussie-owned and run company worth bookmarking. It has partnered with florists across Australia to provide a variety of bouquets and boxed floral arrangements, with wreaths and flowers in ceramic cubes also available. You can additionally find cheaper options on the site for under $70.
Same-day delivery is available for orders placed before 2pm on weekdays, and 10am on Saturdays (based on the recipient’s time zone). Customers in most metro areas can also opt for express delivery. Similar to other online florists, Fast Flowers has a delivery fee of $15.95 for most areas.
The Petals Florist Network helps connect the dots, allowing you to send bouquets, plants and gift baskets to loved ones in Australia and overseas. Its selection mainly includes roses, lilies, gerberas, carnations, orchids and other tropical flowers. Prices start from $35 and can go upwards of $150. Same-day delivery is possible for orders placed before 2pm on weekdays and 10am on Saturdays (in the recipient’s time zone). Extra charges may apply in addition to delivery fees, including service fees where an item needs to be re-delivered.
Easyflowers states it partners with independent florists across all capital cities, as well as major regional centres, to guarantee fresh and local bouquets. It delivers Australia-wide and across the globe, except in certain remote areas. However, plants and hampers can still be delivered to most areas. The delivery fee is determined by the delivery postcode you enter, the time at which you need it delivered and the type of gift (flowers, hampers, etc.). Same-day delivery for flower products to major cities must be placed before 2pm on weekdays (Monday – Friday) and 10am on Saturdays (local time of the selected city).
Hampers require extra time to be arranged and in turn, orders must be placed before 1pm for hampers and 2pm for next business day delivery. For remote regional areas, these orders can take two to three business days. Surcharges may apply. It doesn’t deliver during national public holidays and Sundays, with the exceptions of Valentine’s Day and Mother’s Day.
Despite the name, Roses Only has a large range of flowers such as gerberas, lilies, tulips and a mix of seasonal flowers, along with boxed long-stemmed roses. Additionally, it has other ranges within the website including Hampers Only, Fruit Only and Wine Only for any occasion, whether it be for a baby shower or simply a ‘thank you’ gift.
Its delivery fee starts from $15.95. Deadlines for placing an order vary based on delivery location. It’s suggested to place an order in the morning the day before you want it delivered. Same-day deliveries are available from Monday to Sunday.
To help reach families around the world, Interflora delivers to 150 countries, including the UK, New Zealand, Canada, US, Germany, Ireland and France. It claims to partner with 50,000 florists worldwide, including 750 florists in Australia. It typically offers native and wildflowers as well as traditional flower bouquets and a basket range.
For same-day delivery, orders must be placed before 2pm Monday to Friday and before 10am Saturday (that’s in the recipient’s time zone). Delivery is usually available within 24 hours, except in restricted delivery areas which may take up to 48 hours.
FlowerSales is owned by Ribbons and Blooms, an Australian-owned and operated business. It delivers flowers Australia-wide and internationally. FlowerSales offers a range of fruit hampers, new baby gifts, plant gifts and gift baskets in addition to a variety of bouquets and arrangements. Delivery locations include major cities like Sydney, Melbourne, Brisbane, Adelaide, Gold Coast, Perth, Canberra, Hobart and Cairns to name a few.
Free delivery is available for gifts sent within Australia. This includes same-day deliveries to most areas, except for certain remote locations. Orders must be made by 2pm on weekdays or by 10am on Saturdays (in the recipient’s time zone). Some remote areas may have a minimum spend enforced by the florist in that area to cover long-distance delivery, however, FlowerSales states this is a very rare instance.
If you want to share the love internationally, zFlowers.com.au has teamed up with more than 4,000 florists around the globe. Some countries include New Zealand, Hong Kong, the UK, the Philippines and the U.S. You can pick either a floral arrangement or hamper straight from the catalogue, or chat to one of the consultants to customise an order. The call centre is said to be open 24 hours a day, seven days a week.
Teleflora is one of many companies that work with the Petals Florist Network to deliver fresh flowers and other types of gifts in Australia, New Zealand and the United Kingdom. Prices start from an affordable $29.95.
If you prefer to let someone else create a gorgeous arrangement rather than pick something out yourself, Teleflora offers a wide variety of Designer’s Choice bouquets, arrangements, hampers and plants. These usually come in three versions, Classic, Deluxe and Premium. Several themes include Valentine’s Day, Indoor Plant, Mother’s Day and Savoury Hamper.
You can snag same-day delivery by ordering before 2pm on weekdays or 10am on Saturdays (based on the recipient’s time zone). However, same-day deliveries might not be guaranteed on Sundays or for remote areas.
Whether you’re looking for a bunch of peonies or a terrarium to spruce up your home or brighten someone else’s day, you can probably find something from Bag a Bouquet. Unlike most online flower delivery services featured in our report, Bag a Bouquet is described as an online marketplace that directly connects Aussies to local suppliers. Once you type in your postcode, you can sift through a variety of arrangements and filter different types of products to pick the right one. This means all details on product range and delivery will vary between florists.
Flowers For Everyone uses a little flower power to brighten Aussies’ day, offering a variety of floral arrangements to choose from. This includes a wide selection of tulips, roses, posies, and native flowers, many of which are available in either a bouquet box, basket or vase. Flowers For Everyone also sells several in-season flowering plants that come in a timber crate, pot or basket. Similar to other items from the delivery service, you can add a bonus gift, such as a teddy bear, balloon, wine and candle to each order. Hampers are alternatively available.
Flowers For Everyone ships to Melbourne, Perth, Brisbane, Adelaide and Canberra. It delivers Monday to Saturday, and a flat delivery fee of $14.95 applies. Same-day delivery is available, as long as the order is placed before 2pm on weekdays or 12pm on Saturdays.
Direct2Florist connects users to local florists based on products, prices, distance and customer reviews. The website allows you to search for suitable florists and see their profiles alongside customer ratings and reviews, as well as examples of their work. It claims to have 3,500 florists in 14 countries, including Australia, New Zealand, Hong Kong, the UK, USA and Canada.
Each bouquet comes in a variety of sizes, including standard, medium and large. A service fee of $8.95 typically applies. Same-day delivery is available for orders placed before 2pm AEST.
While only the above online florists made the cut in our ratings, it doesn’t mean there aren’t other online flower delivery services worth checking out. Here are a few alternative options.
Bloomex was originally founded in Canada and has expanded to Australia, now delivering to Sydney, Melbourne, Brisbane, Perth and Adelaide. Along with traditional bouquets, it offers gourmet gift hampers, fruit baskets and other gifts including balloons.
With a motto of ‘fresh, fast and fair’, it aims to deliver low prices with same-day delivery available for orders placed before 1pm (with a delivery fee of $19.95) and next day delivery is available for orders placed before 3pm (with a delivery fee of $14.95). No deliveries are available on Sundays except for Valentine’s Day and Mother’s Day.
Want a unique way to remember important events, such as your wedding? The Flower Factory has a range of freeze-dried rose petals and bouquets made from a variety of flowers, including everything from native plants to roses, as well as arrangements in boxes and baskets.
Costs vary depending on the size of the bouquet, but prices are said to usually range between $395 and upwards of $800. A $200 deposit must be paid to confirm the booking, with an additional $200 required 12 weeks after your special event. The total balance needs to be fully paid within six months of the event date.
Edible Blooms is an Australian-owned business run by two sisters, delivering across Australia, New Zealand, the UK and Switzerland. It’s a rather unique floral experience, offering edible flower bouquets accompanied with chocolates, doughnuts and fruits, as well as beer and wine gift baskets. Of course, it also provides traditional flower bouquets. Free delivery is available for orders over $120.
Edible Blooms delivers Australia-wide Monday to Saturday. Same-day delivery for CBD and neighbouring suburbs costs $19.95 (order by 2.30pm). For outer Sydney metro areas, orders must be made by 12pm.
Fresh Flowers is described as an Australian family-owned and run business and has been operating since the 1920s. It offers an array of flowers, including everything from roses and lilies to sunflowers, chrysanthemums and various native flowers. You can also expect a tasty selection of fruit hampers.
Fresh Flowers delivers to major metropolitan areas including Sydney, Melbourne, Brisbane, Perth, Adelaide and Canberra. Deliveries also extend to certain regional areas such as Newcastle, Geelong, Sunshine Coast and the Gold Coast.
Fresh Flowers offers same-day and urgent flower delivery Australia-wide on all orders placed before 2pm between Monday and Saturday.
When a six-pack of beers can’t accurately express how you feel towards your bro, then it may be time to consider sending a ‘Broquet’ from Fig & Bloom. Designed for men, this type of arrangement also donates 50% of the proceeds to Gotcha4life to help improve mental fitness in Australia. Aside from fresh bouquets, you can also expect to see craft beers, champagne, soy candles, chocolate as well as house plants and indoor hanging plants on the website. You can also enjoy Fig & Bloom’s beautiful contemporary arrangements with a weekly, fortnightly or monthly subscription.
Fig & Bloom is currently available in Melbourne, Sydney, Brisbane and the Gold Coast. Each order is said to be hand-delivered by the company, with delivery fees starting from $15.
Sarah’s Flowers seems to be the popular pick among Aussies, especially as the only website to score full marks for reliability and timing, ease of site navigation and overall satisfaction. Interflora, FlowerSales and zFLowers also proved to be a good choice if you’re looking for variety.
Buying online flowers and having them delivered right to your front door – or someone else’s front door for that matter – is certainly convenient, but with perishable gifts, something will inevitably go wrong from time to time. Plus, floral bouquets are not cheap. Our research found Australians spend an average of $91 on online flower orders. If you’re unsure what type of arrangement to pick, two in five of our survey respondents (44%) said they usually opt for a pre-designed bouquet
But the key is to watch for the trends and not just the one-offs. That’s where our ratings are helpful, to measure the sentiment of Aussie consumers who have recently used one of these websites. So, whether you have a big anniversary coming up, or are simply looking for a small gift for someone special, be sure to think carefully about your choice of flower delivery website and keep our review in mind.
If you’re unhappy with a product, you can request to get it refunded or exchanged. You may alternatively be able to get store credit. However, all refund policies vary between delivery services so make sure to check the terms and conditioners before ordering.
Another thing to keep in mind is that the website you order from won’t necessarily be the same company that delivers the flowers to your door. This is because most online retailers work with local suppliers on the ground to ensure timely and fresh deliveries. While sourcing flowers locally means you can get the freshest bunch within hours, it can also lead to some major problems, such as certain flowers not being available in an area or region, leading to alternatives that may not be what you wanted.
Nevertheless, 62% of our survey respondents said they would buy flowers online again, so that’s a good sign that things generally go smoothly. Our research also showed a couple of bad thorns won’t stop Australian consumers from using online florists, with a third (32%) of Aussies revealing they’ve tried a bunch of flower delivery services. Two out of five (42%) would recommend their online florist to friends and family.
This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.
Picture credits: Evgeny Atamnenko / Shutterstock.com, Altitude Visual / Shutterstock.com, Pressmaster / Shutterstock.com, George Rudy / Shutterstsock.com.
Canstar Blue surveyed more than 12,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased flowers and/or another type of gift (i.e. chocolates, balloons, teddy bears etc.) via an online flower delivery company in the last 12 months – in this case, 1,911 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfactory rating of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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