Best-Rated Online Flower Delivery

See Our Ratings Methodology.

Most Satisfied Customers |

Aussies have rated as the top pick in Canstar Blue’s latest online flower delivery ratings, with five stars for value for money, customer service and overall satisfaction.

Fact Checked Fact Checked

How we rate online flower delivery

Our review compares online flower delivery brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which online flower delivery brand they think is best!

Canstar Blue surveyed 1,817 Australians for their feedback on the online flower delivery companies they’ve purchased flowers through in the last 12 months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their online flower delivery brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with an online flower delivery company as an individual score, NOT a combined total of all criteria.
  • Value for money: quality of product for price paid.
  • Website experience: website is easy to navigate, products are easy to find.
  • Checkout experience: checkout process is fast and/or efficient, multiple payment options available, flexible collection or delivery options.
  • Customer service: staff are available, helpful, resolve problems effectively.
  • Delivery reliability and timing: the order was correct and delivered within the expected timeframe.
  • Product accuracy: quality of flowers, freshness of flowers.

The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
  • Petals Florals Network
  • Rosita Flowers

Find more detailed information on our Most Satisfied Customer methodology.

Top Online Flower Delivery Brand –

zFlowers has supply relationships with over 4,000 florists in over 90 countries worldwide, providing same or next day delivery of fresh flowers, depending on the location. It offers a wide range of floral packages and arrangements with themes including love and romance, party, new baby, sympathy and special occasions. Consumers may choose from a variety of flower types: roses, gerberas, tulips, carnations, orchids, chrysanthemums and more. Additionally, some floral bouquets and package offerings include chocolates, alcohol and an add-on teddy bear option.

About our consumer experts

Kate Lockyer: Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate Lockyer. She has completed a Bachelor of Journalism at the University of Queensland. Kate’s been writing professionally for two years, and has worked as a content writer, media assistant and newsroom contributor for a variety of organisations and publications, including the National Family Violence Prevention Legal Service, community radio station 4ZZZ and Shelly’s Swim School.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s online flower delivery ratings:

  • 2023: The Flower Company
  • 2022: Sarah’s Flowers
  • 2021: Flowers For Everyone
  • 2020: Easyflowers
  • 2019: Fresh Flowers
  • 2018: Edible Blooms
  • 2017: Petals
  • 2016: Easyflowers
  • 2015: Easyflowers

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