Best-Rated Stationery


Most Satisfied Customers | PILOT

Aussies have rated PILOT as the top pick for Canstar Blue’s latest stationery ratings, receiving five star ratings for quality, effectiveness, variety & range, design and overall satisfaction.

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How we rate stationery

Our review compares stationery on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which stationery they think is best!

Canstar Blue surveyed 1,661 Australians for their feedback on the stationery item(s) (e.g., notebooks, pens, scissors, folders, etc.) they have purchased and used in the last 12 months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their stationery brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a stationery brand as an individual score NOT a combined total of all criteria.
  • Quality: the stationery is made of high-quality materials (i.e. stainless steel, certified sustainable wood, recycled plastics, etc.) and is resistant to wear and tear.
  • Effectiveness: the stationery performs as described (i.e. pen ink runs smoothly, scissors are sharp, notebook paper doesn’t tear when written on, etc.).
  • Value for money: the cost of the stationery was reasonable given the quality and quantity.
  • Variety & range: there is a wide variety of stationery available within the brand range (i.e. pens, pencils, diaries, notebooks, pencil cases, etc.).
  • Design: the stationery was aesthetically pleasing without compromising on functionality (i.e. pens were lightweight, binders could fit into an everyday bag, etc.).

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Faber-Castell
  • Crayola
  • Reflex
  • Paper Mate
  • Artline
  • Kikki K
  • Sharpie
  • Staedtler
  • Typo
  • Anko (Kmart)
  • Bic
  • J Burrows
  • Target

Find more detailed information on our Most Satisfied Customer methodology.

Top Stationery Brand – Pilot

PILOT is known for its broad range of pens and pencils and strives to offer quality, innovative and environmentally-friendly stationery options. Its sustainable options include refillable pens and markers to help reduce waste and its PILOT BegreeN range. Its range of products includes ballpoint, rollerball and fountain pens as well as many more erasable, permanent markers and highlighters, in addition to luxury writing pens and refillable pens.    

  • PILOT was rated five stars for quality, effectiveness, variety & range, design and overall satisfaction as well as four stars for value for money.

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About our consumer experts


Kate King: Home & Lifestyle Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s stationery ratings:

  • 2022: PILOT
  • 2021: Artline

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