*Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column.
^ By clicking on a brand or blue or green button titled ‘details’, ‘shop online’, ‘buy online’ or ‘go to site’, you will leave Canstar Blue and be taken to our referral partner to compare. You agree that Canstar Blue’s terms and conditions apply to this referral. If you click on a brand that our referral partner does not cover, you will be taken to a brand page on Canstar Blue or that brand’s website. Canstar Blue research finalised in October 2023, published in October 2023.
Most Satisfied Customers | PILOT
Aussies have rated PILOT as the top pick for Canstar Blue’s latest stationery ratings, receiving five star ratings for quality, effectiveness, variety & range, design and overall satisfaction.
Our review compares stationery on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which stationery they think is best!
Respondents rate their satisfaction with their stationery brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a stationery brand as an individual score NOT a combined total of all criteria.
Quality: the stationery is made of high-quality materials (i.e. stainless steel, certified sustainable wood, recycled plastics, etc.) and is resistant to wear and tear.
Effectiveness: the stationery performs as described (i.e. pen ink runs smoothly, scissors are sharp, notebook paper doesn’t tear when written on, etc.).
Value for money: the cost of the stationery was reasonable given the quality and quantity.
Variety & range: there is a wide variety of stationery available within the brand range (i.e. pens, pencils, diaries, notebooks, pencil cases, etc.).
Design: the stationery was aesthetically pleasing without compromising on functionality (i.e. pens were lightweight, binders could fit into an everyday bag, etc.).
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
PILOT is known for its broad range of pens and pencils and strives to offer quality, innovative and environmentally-friendly stationery options. Its sustainable options include refillable pens and markers to help reduce waste and its PILOT BegreeN range. Its range of products includes ballpoint, rollerball and fountain pens as well as many more erasable, permanent markers and highlighters, in addition to luxury writing pens and refillable pens.
PILOT was rated five stars for quality, effectiveness, variety & range, design and overall satisfaction as well as four stars for value for money.
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
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