Our review compares supermarket bakeries on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which supermarket bakeries they think is best!
Canstar Blue surveyed 2,344 Australians for their feedback on the supermarket bakeries they’ve purchased from in the last month.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Foodland was rated five stars for freshness of products, customer service, value for money and overall satisfaction, with four stars for variety & range and layout & presentation.
A staple in South Australia, Foodland supermarkets are independently owned, and stock a variety of goods to help get dinner or snacks on the table. Its bakery range may vary slightly from store to store, but covers all the basics from fresh-baked breads through to lunchbox fillers such as cheese and bacon rolls, muffins and finger buns, along with pies, sausage rolls and sweets for the rest of the family to enjoy. And if you need to plan ahead, Foodland stores also offer catalogues online so you can keep an eye on any specials coming your way.
Coles was rated five stars for freshness of products, variety & range, layout & presentation and overall satisfaction, with four stars for customer service and value for money.
Offering a wide variety of bakery options for both in-store and online shoppers, Coles’ range of products is split into cakes & desserts, instore bakery breads & rolls, savoury treats, sweet treats along with vegan and gluten free ranges. Bakery breads include packs of flatbread, whole loafs of white, wholemeal or multigrain bread, hamburger rolls, French sticks and tiger rolls, with treats such as scrolls, tear & shares, croissants, donuts, biscuits, buns and cakes also available for you to pick up during your grocery shop.
Woolworths was rated five stars for freshness of products, variety & range and layout & presentation, with four stars for value for money, customer service and overall satisfaction.
Similarly to rival Coles, Woolworths looks to cover plenty of cravings in its bakery range for both in-store and online shoppers to peruse. Its bakery offers a variety of breads and rolls, from sourdoughs to wholemeal bread rolls and tiger rolls and crusty Vienna loafs. In addition to its breads, Woolworths also stocks scones, Anzac biscuits, donuts, croissants, custard tarts and a variety of cakes to help cater for both sweet and savoury cravings.
Costco was rated four stars for value for money and variety & range, with three stars for layout & presentation, customer service, freshness of products and overall satisfaction.
Costco is known for selling products in bulk, and it’s no different when it comes to its huge selection of bakery items, which are often sold in packs of 12 or more. The wholesaler’s bakery section includes a selection of sweet baked goods like croissants, doughnuts, muffins, and cupcakes as well as savoury choices like bread, pies, and bagels. A standout feature of the Costco bakery is its cake selection, which allows customers to purchase either a pre-decorated sponge cake or order a customised cake online, with plenty of occasions covered, from birthdays to baby showers and graduations.
IGA was rated five stars for customer service, four stars for freshness of products and three stars for variety & range, value for money, layout & presentation and overall satisfaction.
Another brand based on independent shops, the range of IGA’s bakery may slightly differ from location to location, but you can expect to find all the staples in each store, from breads such as white and wholemeal loafs, bagels, flatbreads and bread rolls, through to a wide variety of sweets and other savoury options. Those after pastries can expect apple cakes, chocolate eclairs and cupcakes, with muffins, donuts and other sweets also available.
This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the previous winners of Canstar Blue’s supermarket bakery ratings:
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