Best-Rated Supermarket Bakeries

See Our Ratings Methodology.


Most Satisfied Customers | Foodland & Coles

Aussies have rated both Foodland and Coles as joint-winners in Canstar Blue’s latest supermarket bakery ratings, with both brands scoring multiple five star ratings, including for freshness of products and overall satisfaction.

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How we rate supermarket bakeries

Our review compares supermarket bakeries on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which supermarket bakeries they think is best!

Canstar Blue surveyed 2,344 Australians for their feedback on the supermarket bakeries they’ve purchased from in the last month.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their supermarket bakeries brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a supermarket bakeries brand as an individual score NOT a combined total of all criteria.
  • Freshness of products: the products from the supermarket bakery appeared and tasted fresh.
  • Variety & range: the supermarket bakery offered a wide variety of products and flavours, as well as catering for dietary requirements (i.e. gluten-free, organic options, etc.).
  • Customer service: the supermarket bakery’s staff were friendly, readily available and were quick to serve and offer assistance.
  • Value for money: the cost is reasonable for the quality and quantity of the goods from the supermarket bakery.
  • Layout & presentation: the supermarket bakery section was clean and easy to navigate, with adequate signing on shelves, and products grouped logically and conveniently.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Foodland & Coles
  • Woolworths
  • Costco
  • IGA

Find more detailed information on our Most Satisfied Customer methodology.

Best supermarket bakeries brands in Australia

  1. Foodland & Coles
  2. Woolworths
  3. Costco
  4. IGA

1. Foodland

Foodland Logo

Ratings result

Foodland was rated five stars for freshness of products, customer service, value for money and overall satisfaction, with four stars for variety & range and layout & presentation.

Editor’s notes

A staple in South Australia, Foodland supermarkets are independently owned, and stock a variety of goods to help get dinner or snacks on the table. Its bakery range may vary slightly from store to store, but covers all the basics from fresh-baked breads through to lunchbox fillers such as cheese and bacon rolls, muffins and finger buns, along with pies, sausage rolls and sweets for the rest of the family to enjoy. And if you need to plan ahead, Foodland stores also offer catalogues online so you can keep an eye on any specials coming your way.

1. Coles

Coles Logo

Ratings result

Coles was rated five stars for freshness of products, variety & range, layout & presentation and overall satisfaction, with four stars for customer service and value for money.

Editor’s notes

Offering a wide variety of bakery options for both in-store and online shoppers, Coles’ range of products is split into cakes & desserts, instore bakery breads & rolls, savoury treats, sweet treats along with vegan and gluten free ranges. Bakery breads include packs of flatbread, whole loafs of white, wholemeal or multigrain bread, hamburger rolls, French sticks and tiger rolls, with treats such as scrolls, tear & shares, croissants, donuts, biscuits, buns and cakes also available for you to pick up during your grocery shop.

3. Woolworths

Woolworths Logo

Ratings result

Woolworths was rated five stars for freshness of products, variety & range and layout & presentation, with four stars for value for money, customer service and overall satisfaction.

Editor’s notes

Similarly to rival Coles, Woolworths looks to cover plenty of cravings in its bakery range for both in-store and online shoppers to peruse. Its bakery offers a variety of breads and rolls, from sourdoughs to wholemeal bread rolls and tiger rolls and crusty Vienna loafs. In addition to its breads, Woolworths also stocks scones, Anzac biscuits, donuts, croissants, custard tarts and a variety of cakes to help cater for both sweet and savoury cravings.

4. Costco


Ratings result

Costco was rated four stars for value for money and variety & range, with three stars for layout & presentation, customer service, freshness of products and overall satisfaction.

Editor’s notes

Costco is known for selling products in bulk, and it’s no different when it comes to its huge selection of bakery items, which are often sold in packs of 12 or more. The wholesaler’s bakery section includes a selection of sweet baked goods like croissants, doughnuts, muffins, and cupcakes as well as savoury choices like bread, pies, and bagels. A standout feature of the Costco bakery is its cake selection, which allows customers to purchase either a pre-decorated sponge cake or order a customised cake online, with plenty of occasions covered, from birthdays to baby showers and graduations.

5. IGA

IGA online

Ratings result

IGA was rated five stars for customer service, four stars for freshness of products and three stars for variety & range, value for money, layout & presentation and overall satisfaction.

Editor’s notes

Another brand based on independent shops, the range of IGA’s bakery may slightly differ from location to location, but you can expect to find all the staples in each store, from breads such as white and wholemeal loafs, bagels, flatbreads and bread rolls, through to a wide variety of sweets and other savoury options. Those after pastries can expect apple cakes, chocolate eclairs and cupcakes, with muffins, donuts and other sweets also available.

Compare Bakery Chains

About our consumer experts

Dean Heckscher: Site Editor

This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the previous winners of Canstar Blue’s supermarket bakery ratings:

  • 2022: Costco
  • 2021: Coles & Woolworths
  • 2020: IGA
  • 2019: Woolworths

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