Using our Customer Satisfaction Ratings, it’s never been easier to find childrens’ clothes that both parents and kids love.
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* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order. Canstar Blue research finalised in June 2016, published in July 2016.
Bonds has been rated 5-stars in overall satisfaction, receiving our inaugural award for Most Satisfied Customers – Kids’ Clothing 2016. Bonds have a reputation for quality and it appears its range of kids and baby clothing is no exception with 5-stars across most criteria.
Aussie parents rate Bonds highest in satisfaction
Shopping for childrens’ clothes can be a lot of fun, but it can also be quite tricky – Of course we want what’s best for our children, but most of us are reluctant to break the bank on clothes that our kids will out-grow in a matter of months.
According to Canstar Blue research, 41% of parents say they buy their children new clothes every month. This cost can quickly add up, and with 42% of parents claiming they usually shop at the same store each time – how can you be sure you’re getting the best deal? New parents have enough to think about as it is, so Canstar Blue is here to lend a hand. We asked Aussie mums and dads with children younger than 6 years old to rate major childrens’ clothes store brands across several key criteria. The results are in, and we can announce that Bonds has been rated 5-stars in overall satisfaction, receiving our inaugural award for Most Satisfied Customers – Kids’ Clothing 2016.
Bonds have a reputation for quality and it appears its range of kids and baby clothing is no exception with 5-stars across most criteria.
An honourable mention also goes to Kmart, which was the only brand to rate 5-stars in value for money.
How much do parents spend on kids clothes?
Young kids are constantly growing, so parents will often find themselves frequently buying new clothes just to keep up. Canstar Blue research revealed that the average Australian parent spends $74.39 each month on kids’ clothes. Interestingly, our male respondents claimed to be spending $85.90 on average per month, considerably more than females who said they spend $68.65 a month – that’s a difference of over $200 per year!
This might be attributed to another finding of Canstar Blue which revealed 32% of dads claim they tend to purchase expensive childrens’ clothing, compared to 22% of mums. Ego might be a possible cause for this, with more male respondents admitting they’d be embarrassed if their children wore cheap clothes (35% men compared to 24% women).
What parents want
We asked mums and dads what they look for in a kids clothing store and found the greatest drivers of satisfaction to be:
Quality – 25%
Value for money – 23%
Range – 22%
Durability – 19%
Customer service – 12%
As you can see, while our research showed quality is regarded as the most important criteria, value for money, range and durability were not far behind. This means if a kids’ clothing store really wants to ‘Wow’, it has to perform on all fronts.
About the author of this page
This report was written by Canstar Blue’s Home & Lifestyle Content Lead, Megan Birot. She’s an expert on household appliances, health & beauty products, as well as all things grocery and shopping. When she’s not writing up our research-based ratings reports, Megan spends her time helping consumers make better purchase decisions, whether it’s at the supermarket, other retailers, or online, highlighting the best deals and flagging anything you need to be aware of.
Canstar Blue commissioned Colmar Brunton to survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased childrens’ clothes in the last 12 months – in this case, 1,192 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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