Easter Chocolate Awards 2019
Easter is an exciting time, whether you look forward to the long weekend or the chance to tuck into a few sweets. It isn’t the Easter holidays without demolishing a few chocolates, and chances are you have no shortage of options when you visit your local supermarket, whether you’re just looking for a packet of small eggs, or going the whole nine-yards with bunnies, giant eggs and all types of other tasty goodies. But which brand should you be choosing for your next Easter egg hunt?
For the first time, Canstar Blue surveyed over 1,800 Australian adults to ask about their Easter chocolate purchases, to find out which are brands are the country’s best picks for when the bunny comes to town. Read on to find out how your favourite was rated for Easter ‘eggs-ellence’.
Best-Rated Easter Chocolates
The nine brands in our 2019 review of Easter chocolates were rated in the following order for customer satisfaction:
- 1st Ferrero Rocher, Lindt
- 3rd Darrell Lea
- 4th Kinder
- 5th ALDI
- 6th Red Tulip
- 7th Cadbury
- 8th Woolworths
- 9th Coles
In addition to scoring top spot for overall satisfaction, winners Ferrero Rocher and Lindt were the only brands rated five stars for taste, with both also joining Kinder on five stars for packaging design. However, there was only one winner for value for money, with ALDI claiming gold. Chocolate giant Cadbury was the only brand rated five stars for variety and range.
When it comes to Easter chocolates, it appears that shoppers have some allegiance, with 43% of survey respondents generally sticking to one brand. But regardless of which brand they purchased, 39% stated they felt guilty for eating too much chocolate over Easter (understandable). Here are some of the other findings from our survey.
Known for its golden-wrapped chocolates, Italian brand Ferrero Rocher offers a range of Easter delights, including packs of cocoa and hazelnut eggs, along with the absolute classic Ferrero Rocher chocolates in Easter-themed packaging. Additionally, an Easter squirrel was also available last Easter, wrapped in the same gold material as regular Ferrero Rochers to make it easy to spot for the egg hunt.
- Rated five stars for taste, packaging design and overall satisfaction, Ferrero Rocher got four stars for its variety and three stars for value for money.
Well-known to chocolate lovers, Swiss brand Lindt has got your cravings covered all year-round, with a range of products available at both supermarkets and Lindt stores. During Easter, the Lindt Gold Bunny with its red bell necklace is a staple, with 66g-160g eggs, Maxi Carrots and packets of assorted eggs also available.
- Rated five stars for packaging design, taste and overall satisfaction, Lindt also scored four stars for variety, along with three stars for value for money.
Australian brand Darrell Lea offers an assortment of products for sweet-tooths to try, including liquorice and chocolates. During Easter, Darrell Lea expands its range to include Speckled Easter eggs, as well as the nougat eggs, along with Easter packaging for each of its products, including the popular chocolate bullets.
- While rated three stars for value for money, Darrell Lea scored four stars in all other categories, including packaging design, variety, taste and overall satisfaction.
Already known for its kid-favourite egg-shaped Kinder Surprise eggs, Kinder’s range of Easter chocolates included the likes of smaller Kinder eggs, along with a larger Kinder Surprise bunny. Part of the Ferrero Rocher brand, Kinder chocolates may be just the treat, regardless of whether it’s Easter or not.
- The only other brand besides the winners to get top marks for packaging design, Kinder rated four stars for taste and overall satisfaction, with three stars for value for money and variety.
Taking it to the big brands, supermarket ALDI offers a variety of Easter products, including the Choceur range, which includes 120g eggs, 100g chocolate bunnies, as well as a range of assorted packets.
- Scoring four stars for variety, packaging design and overall satisfaction, ALDI got three stars for taste, but was the only brand to score five stars for value for money.
Currently under the Cadbury brand, Red Tulip has been a mainstay in the chocolate aisle, with its Easter range including Easter bunnies, packets and crates of small eggs, as well as larger hollow eggs to fill the Easter basket.
- Earning four stars for overall satisfaction, taste and packaging design, Red Tulip was rated three stars for variety and value for money.
One of the biggest names in chocolate worldwide, Cadbury has you covered whether you’re after simple milk chocolate or looking for something a bit more exotic. Cadbury’s Easter chocolate range includes all your favourite flavours in egg form, including Crunchie, Turkish Delight and even Oreo, along with larger Easter bunnies for when you’ve got a big chocolate craving.
- The only brand to score five stars for variety, Cadbury was rated three stars for value for money, and four stars for packaging design, taste and overall satisfaction.
Offering its own budget range of Easter chocolates, supermarket giant Woolworths serves up a number of smaller, packaged eggs if you’re looking for something to organise an egg hunt with, or larger, hollow eggs for a longer-lasting treat.
- Rated four stars for overall satisfaction, value for money and variety, Woolworths was also rated three stars for packaging design and taste.
Similar to Woolworths, Coles also offers its own range of Easter chocolates for those after something a bit more affordable in comparison. Including packets of smaller, solid eggs, as well as larger hollow eggs, Coles has plenty to offer when the Easter bunny comes around.
- Rounding out the results, Coles was rated three stars in all categories, including taste and overall satisfaction.
While Easter only comes around once a year, chocolate connoisseurs know it’s a time of year that opens up the number of options you can fill your shopping trolley (and mouth) with. Whether you’re a fan of the plain, smaller eggs, or you’ve got your eyes set on the largest chocolates on the shelves, remember that moderation is the key to a healthy diet!
Frequently Asked Questions
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and consumed Easter chocolates in the last 2 months (this may include Easter eggs, chocolate bunnies, etc.) – in this case, 1,803 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.