Easter Chocolate Awards 2020
Easter is an exciting time, whether you look forward to the long weekend or the chance to tuck into a few sweets. It isn’t the Easter holidays without demolishing a few chocolates, and chances are you have no shortage of options when you visit your local supermarket, whether you’re just looking for a packet of small eggs, or going the whole nine-yards with bunnies, giant eggs and all types of other tasty goodies. But which brand should you be choosing for your next Easter egg hunt?
That’s where we come in. Canstar Blue has again asked more than 1,700 Australian adults for their feedback on their Easter chocolate purchases, to suss out which brands are the country’s best picks for when the bunny comes to town. Respondents compared and rated different brands on important factors like taste, range variety, packaging, value for money and overall satisfaction. Read on to find out how your favourite was rated for Easter ‘eggs-ellence’.
Best Easter Chocolates
Here are the best Easter chocolate brands, as rated by consumers in Canstar Blue’s 2020 review:
- 1st Lindt & Ferrero Rocher
- 3rd ALDI
- 4th Cadbury
- 5th Nestle
- 6th Kinder
- 7th Darrell Lea
- 8th Coles
- 9th Red Tulip
- 10th Woolworths
Lindt and Ferrero Rocher were both rated best for Easter chocolates, for the second consecutive year, after scoring five stars for overall customer satisfaction. Lindt additionally got top marks for taste and Ferrero Rocher for packaging.
However, there was only one winner for value for money, with ALDI claiming gold. Chocolate giant Cadbury was the only brand rated five stars for variety and also got full marks for packaging. All in all, ALDI, Cadbury, Nestle, Kinder, Darrell Lea and Coles finished with a four-star rating for overall satisfaction. Red Tulip and Woolworths bottomed out on three stars overall.
When it comes to Easter chocolates, it appears that shoppers have some allegiance, with 28% of survey respondents generally sticking to one brand. But regardless of which brand they purchased, 22% stated they felt guilty for eating too much chocolate over Easter (understandable). Here are more findings from our survey.
Well-known to chocolate lovers, Swiss brand Lindt has got your cravings covered all year-round, with a range of products available at both supermarkets and Lindt stores. During Easter, the Lindt Gold Bunny with its red bell necklace is a staple, with 66g-160g eggs, Maxi Carrots and packets of assorted eggs also available.
- Lindt was rated the best brand for Easter choc, alongside Ferrero Rocher, rating five stars for taste and overall satisfaction. It got four stars for value for money, variety and packaging.
Known for its golden-wrapped chocolates, Italian brand Ferrero Rocher offers a range of Easter delights, including packs of cocoa and hazelnut eggs, along with the absolute classic Ferrero Rocher chocolates in Easter-themed packaging. Additionally, an Easter squirrel was also available last Easter, wrapped in the same gold material as regular Ferrero Rochers to make it easy to spot for the egg hunt.
- Ferrero Rocher was also crowned best brand for Easter chocolate with Lindt, after receiving five stars for packaging and overall satisfaction. It got four stars on taste, value for money and variety.
Taking it to the big brands, supermarket ALDI offers a variety of Easter products, including the Choceur range, which includes 120g eggs, 100g chocolate bunnies, as well as a range of assorted packets.
- ALDI was the only brand to score five stars for value for money and received four stars for taste, variety, packaging and overall satisfaction.
One of the biggest names in chocolate worldwide, Cadbury has you covered whether you’re after simple milk chocolate or looking for something a bit more exotic. Cadbury’s Easter chocolate range includes all your favourite flavours in egg form, including Crunchie, Turkish Delight and even Oreo, along with larger Easter bunnies for when you’ve got a big chocolate craving.
- The only brand to score five stars for variety, Cadbury also got full marks for packaging design, but finished on four stars for value for money, taste and overall satisfaction.
Nestle is the brand behind our childhood classics like Smarties, Milo, Rolo and of course the humble Milky Bar! The confectionery giant often puts a twist on these old school favourites in time for Easter, with different chocolate creations available including Kit Kat, Aero and Smarties bunnies and eggs, plus more.
- Aussies gave Nestle a solid four-star rating in all categories, namely taste, variety, packaging, value for money and overall satisfaction.
Already known for its kid-favourite egg-shaped Kinder Surprise eggs, Kinder’s range of Easter chocolates included the likes of smaller Kinder eggs, along with a larger Kinder Surprise bunny. Part of the Ferrero Rocher brand, Kinder chocolates may be just the treat, regardless of whether it’s Easter or not.
- Kinder was rated four stars for taste, value for money, packaging and overall satisfaction, with three stars for variety.
Australian brand Darrell Lea offers an assortment of products for sweet-tooths to try, including liquorice and chocolates. During Easter, Darrell Lea expands its range to include Speckled Easter eggs, as well as the nougat eggs, along with Easter packaging for each of its products, including the popular chocolate bullets.
- While rated three stars for variety, Darrell Lea scored four stars in all other categories, including packaging design, taste, value for money and overall satisfaction.
Similar to Woolworths, Coles offers its own range of Easter chocolates for those after something a bit more affordable in comparison. Including packets of smaller, solid eggs, as well as larger hollow eggs, Coles has plenty to offer when the Easter bunny comes around.
- Coles was rated four stars for value for money, range and overall satisfaction, with three stars for taste and packaging.
Currently under the Cadbury brand, Red Tulip has been a mainstay in the chocolate aisle, with its Easter range including Easter bunnies, packets and crates of small eggs, as well as larger hollow eggs to fill the Easter basket.
- Earning four stars for taste and packaging design, Red Tulip was rated three stars for variety, value for money and overall satisfaction.
Offering its own budget range of Easter chocolates, supermarket giant Woolworths serves up a number of smaller, packaged eggs if you’re looking for something to organise an egg hunt with, or larger, hollow eggs for a longer-lasting treat.
- Woolworths rounded out the results with four stars for value for money, but three stars for packaging, taste, variety and overall satisfaction.
One last word
While Easter only comes around once a year, chocolate connoisseurs know it’s a time of year that opens up the number of options you can fill your shopping trolley (and mouth) with. Whether you’re a fan of the plain, smaller eggs, or you’ve got your eyes set on the largest chocolates on the shelves, remember that moderation is the key to a healthy diet!
About the author of this page
This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.
Frequently Asked Questions
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and consumed Easter chocolates in the last two months (this may include Easter eggs, chocolate bunnies, etc.) – in this case, 1,764 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.