Best-Rated Easter Chocolates 2026
Haigh’s has won Canstar’s 2026 Most Satisfied Customers Award for Easter chocolate, with Aussies rating it the highest across the categories that drive customer satisfaction.
How we rate Easter chocolate brands
Our review compares Easter chocolate brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which Easter chocolate brand they think is best!
Canstar Blue surveyed 2,052 Australians for their feedback on the Easter chocolate brand(s) they’ve purchased and consumed in the last three months.
- The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.
Respondents rate their satisfaction with their Easter chocolate brand(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
- Value for money: How satisfied are you with the quality and quantity of the Easter chocolate for the price paid?
- Taste: How satisfied are you with the overall taste of the easter chocolate?
- Packaging: How satisfied are you with the chocolate’s packaging, including how practical it is and its festive appeal?
- Variety and range: How satisfied are you with the size and flavor selection of the chocolates?
The winner is the brand Aussies rate highest for the things that matter most to customers, based on overall satisfaction. To see how we crunch the numbers, check out our methodology page.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
- Haigh’s
- Ferrero Rocher
- M&Ms
- Darrell Lea
- Nestle (including Smarties)
- Lindt
- Kinder
- Coles
- Aldi (including Dairy Fine, Moser Roth and Choceur)
- Red Tulip
- Cadbury
- Woolworths
Find more detailed information on our Most Satisfied Customer methodology.
Top Easter Chocolate Brand – Haigh’s
Haigh’s is a chocolate brand that sells online and in stores in parts of New South Wales, Victoria and South Australia. The brand’s 2026 Easter collection included chocolate bilbies, hot cross bun chocolates and Easter egg flavours such as honeycomb and tiramisu.
About our consumer experts
Rachel Bollerman: Consumer Content Writer
This article was written by Canstar Blue Consumer Content Writer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health. Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.
When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.
Grace Kinross: Graduate Consumer Research Specialist
Grace is in the final semester of her Bachelor of Advanced Business (Honours) degree at The University of Queensland, majoring in Business Analytics and Marketing. Her studies have equipped her with strong capabilities in data analysis and consumer research. Grace began her journey with Canstar in early 2025 as a casual research assistant and has since progressed into her current role, where she oversees the consumer research ratings across a wide range of product and service categories. She is responsible for survey design and consumer data analysis, and enjoys her focus on uncovering insights that inform Canstar Blue’s ratings and awards and help support consumers to make more informed decisions.
Past ratings
Here are the past winners from Canstar Blue’s Easter chocolate ratings:
- 2025: Haigh’s
- 2024: Haigh’s
- 2023: Kinder
- 2022: Lindt
- 2021: Lindt
- 2020: Ferrero Rocher
- 2019: Ferrero Rocher