Canstar Blue’s frozen pizza review sees Dr. Oetker Ristorante, Dr. Oetker Papa Giuseppi’s, McCain, Woolworths and Coles compared on their variety, ease of preparing, taste & quality of ingredients, value for money and overall satisfaction.
Frozen pizza is often an underrated addition to the shopping list, with the tasty option a handy meal for households that are rushed off their feet, or those who aren’t confident in their culinary abilities. With the versatility to feed a small army, frozen pizzas are also generally cheaper than most takeaway pizzas, making them easier on the budget as well.
While they may not be the go-to option for those looking to make good on their New Year’s resolution, having a pizza in the freezer in case of ‘emergencies’ can give households peace of mind after a long day at work. And when it comes to choosing the pizza to stock up on, consumers aren’t short of options and flavours. But where can you find the best quality and value? That’s where Canstar Blue comes into play.
In the second year of our frozen pizza reviews, we surveyed more than 600 adults to find out which is the best-rated in Australia. Respondents rated brands on factors including variety, ease of preparing, taste & quality of ingredients, value for money and overall satisfaction.
Dr. Oetker is clearly continuing to make Aussie tastebuds happy since our inaugural frozen pizza ratings last year, with its Italian-style pizza range Dr. Oetker Ristorante coming out on top this year. The brand achieved the only five-star ratings for overall satisfaction and ease of preparing, while also earning top marks for variety and taste & quality of ingredients. It got a respectable four stars on value for money.
The five brands included in our 2020 frozen pizza review were rated in the following order for overall customer satisfaction:
Dr. Oetker impressed consumers for the second year in a row, with its two frozen pizza ranges taking out the top two spots for overall customer satisfaction. McCain, Woolworths and Coles all rated three stars overall, but McCain did achieve top marks for variety, with Woolworths the only brand to get five stars on value.
Want the “Real Italian Pizzeria Taste at home”? You might want to try heading to your local supermarket before booking a ticket to Rome because Dr. Oetker Ristorante claims to have a frozen pizza range that’s just as good. Dr. Oetker Ristorante offers a variety of tasty flavours such as Ristorante Funghi, Ristorante Gluten Free Mozzarella, Ristorante Hawaii, Ristorante Pepperoni, Ristorante Quattro Formaggi and who could forget Ristorante Spinaci?
A Dr. Oetker Ristorante frozen pizza typically costs $7.50, with the weight of the different pizzas varying between 310g and 390g.
The second frozen pizza range under the Dr. Oetker brand, Dr. Oetker Papa Giuseppi’s features a variety of deep pan pizzas, stuffed crust pizzas, pizza pies and paninis. The Rising Stuffed Crust range includes a tomato sauce stuffed crust and several topping flavours like four cheese, pepperoni and supreme. For a slice that’s crispy on the outside and soft inside, the Deep Pan line offers BBQ meatlovers and Hawaiian flavours.
A Canadian company, McCain has long been a favourite for Australian households, with the catchphrase ‘Ah McCain, you’ve done it again’ a common saying in the early 2000s. Offering anything and everything within the frozen food section of your local supermarket, McCain’s frozen pizza range includes plenty of options for a busy household. With Family Pizzas, Ultra-Thin Pizzas, Flavour Boss, Rustica, Slices, Singles, Pizza Go! and even Pizza Bases, McCain does it all. Family Pizzas (500g) will cost you $7.00, while both the Ultra-Thin and Rustica options will scan through for $7.50.
As with most grocery lines, Woolworths offers Aussies its own range of frozen pizzas. The brand offers flavours including Hawaiian and BBQ Meat Lovers, with the size of each pizza being 500g. A Woolworths pizza will set you back just more than $3.00 at the checkout, which makes the supermarket among one of the most affordable options.
Not to be outdone by Woolworths, Coles also has its own range of frozen pizzas, each available for the same price of $3.30. It offers slightly more flavours to choose from, including classics such as Hawaiian, BBQ Meat Lovers, Supreme, Margherita and Pepperoni. Most pizzas weigh 500g, except the Margherita which weighs 470g.
Get a pizza this! Frozen pizzas are a popular option for many households – but it seems fewer people are taking a slice, with the number of Aussies who say they eat it at least once a week dropping from almost two in five people (38%) to 31% since our last survey. And if people are craving a pepperoni pizza, or even a Hawaiian pizza, one in ten respondents (13%) said they buy what they think is the healthiest option on offer.
One in four (27%) consumers admit to enjoying a frozen pizza when they don’t have time to cook, while nearly one in five (19%) say they only grab a slice when they’re dining alone.
Here are some other interesting insights from our survey:
While frozen pizza may not be the first thing you think of when you do the grocery shopping, there’s no doubting it can be a lifesaver when it comes to getting dinner on the table in a hurry. There’s certainly a convenience factor when it comes to frozen pizza. But which brand and flavour you end up putting in your shopping trolley will come down to your personal preference, as some prefer the cheap and cheerful pizza and garlic bread combo from the supermarket chains, while others may prefer a bit more substance to their pizzas, and are happy to fork out a bit of extra cash for a larger meal.
Canstar Blue surveyed more than 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and eaten a pre-made frozen pizza (i.e. from the frozen section of the supermarket) in the last 6 months – in this case, 635 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.