Supermarket Christmas Awards 2021

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Christmas is an important time of the year for the supermarkets, but it’s an even more important time for Australian consumers who want the best food for their festive feasts.

That’s why Canstar Blue produces an annual review of supermarket Christmas food products, inviting more shoppers to report their satisfaction with the leg ham, turkey, Christmas pudding, pavlova, and fruit mince pies they purchased in the lead-up to the big day.

“The festive season is an important time for most Aussie families and people of all faiths and convictions, so these ratings are about finding out which supermarket got it right for Christmas,” said Canstar Blue’s Home & Lifestyle Editor, Megan Birot.

“While the Christmas food shop includes so many different items – and people will have their own preferences – we wanted to focus specifically on the products that really make an Aussie Christmas, and allow consumers to reflect on the value they got from their purchases. It may help them make a better decision on where to spend their festive dollar next year.”

Survey respondents were asked to identify which Christmas foods they had purchased – and from where – and then rate their satisfaction with the products on a scale of 1 to 10. The ratings include feedback from Coles, Woolworths, ALDI, IGA, Costco, and Foodland, although not all supermarket chains are represented in all categories.

The supermarket with the highest satisfaction score in each category takes out the award. In our fourth year of rating Christmas supermarket products, this is what we found.

Best christmas leg ham Australia 2022

Leg Ham Award Winner(s) – Coles & Woolworths

Best Christmas leg ham 2022

Coles and Woolworths BOTH brought home the bacon as the best-rated supermarkets for Christmas ham, receiving five-star reviews for taste, freshness and overall satisfaction. However, it was ALDI that won shoppers on the value for money front, rating best bang for buck and scoring four stars for taste, freshness, and overall satisfaction. IGA finished up third with four stars for value for money, taste, and freshness and three stars for overall satisfaction. Costco wrapped up the ratings with three stars in every category. Canstar Blue surveyed 998 shoppers to see which supermarket rated best for Christmas leg ham.

ALDI turkey review compared

Turkey Award Winner – ALDI

Best Christmas turkey 2022

ALDI carved out its third consecutive win for Christmas turkey, with shoppers rating it five stars for taste, freshness, value for money, and overall satisfaction. Coles and Woolworths followed behind in second and third place respectively with Coles taking out four stars for value for money and overall satisfaction, and five stars for taste and freshness. Woolworths scooped up five stars for taste and landed fours for the rest. Costco took home all four stars and three stars for value for money, while IGA received three stars in every category.Canstar Blue surveyed 595 shoppers to see which supermarket rated best for Christmas turkey.

ALDI christmas pudding review compared

Christmas Pudding Award Winner – ALDI

Best christmas pudding 2022

Undefeated, ALDI now marks its fourth year as the best-rated supermarket for Christmas pudding. The budget supermarket received five stars across the board, namely for taste, freshness, packaging design, value for money, and overall satisfaction. Woolworths and Coles both also scooped up a five-star review for value for money, with Coles additionally getting full marks for freshness. Both landed four stars for taste, packaging, and overall satisfaction. Meanwhile, Costco received five stars for packaging, four stars for value for money and freshness, plus three stars for taste and overall satisfaction. IGA wrapped it up with four stars for value for money and three stars overall. Canstar Blue surveyed 688 shoppers to see which supermarket rated best for Christmas pudding.

 

woolworths pavlova review compared

Pavlova Base Award Winner – Woolworths

Best pavlova base 2022

Woolworths was again rated best for pavlova, adding the cherry on top with five stars for taste, freshness, packaging design, value for money, and overall satisfaction. Coles followed closely behind with five stars for value for money, freshness, and packaging. IGA and ALDI scored top marks for value, with ALDI also picking up five stars for freshness and IGA for packaging before both landed four stars for taste and overall satisfaction. Foodland came in fifth with three stars overall, with Costco not far behind. Canstar Blue surveyed 679 shoppers to see which supermarket rated best for Christmas pavlova.

Best fruit mince pies 2022

Fruit Mince Pies Award Winner(s) – ALDI & Woolworths

Best fruit mince pies 2022

ALDI was rated best for fruit mince pies for the fourth year in a row, and this time was joined by Woolworths. Both supermarkets received five-star reviews for taste, freshness, packaging design, value for money, and overall satisfaction. Coles came in second with mostly fours, and IGA rounded up the scores with three stars for overall satisfaction. Interestingly enough, every supermarket scored five stars for taste and packaging. Canstar Blue surveyed 780 shoppers to see which supermarket rated best for Christmas fruit mince pies.

How Aussies prepare for Christmas

Whether it’s turkey, leg ham, or fruit mince pies – it seems that picking the right food is important to Aussies at Christmas, especially seeing as over half of respondents (53%) celebrate with their immediate families, while just under a third (28%) like to pass around the Christmas feast honour, by taking turns to host.

In preparation for the big day, nearly half of people surveyed (41%) said they preferred to buy the food last minute to ensure freshness, and a similar number (45%) said they chose fresh, seasonal food for optimum quality. Although it seems we can get a bit too overzealous when it comes to packing the trolley, with quite a few (43%) admitting they buy more than they need. It is interesting to note that those with lots of leftovers, do try to keep the Christmas spirit alive, with over a third (39%) giving it away to family, friends, and those in need.

The most popular time to eat is Christmas Day lunchtime by a mile (72%), followed by dinner (35%), and finally by an early Christmas Eve dinner (24%). When Christmas is over, the majority of Aussies (60%) like to reuse the leftover food in other meals, showing that we like to keep those festive flavours around for as long as possible.

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About the author of this page

Luciana Lawe Davies - Canstar Blue This report was written by Canstar Blue’s Content Producer Luciana Lawe Davies. She writes about streaming, appliances and consumer products and services. Luciana enjoys bringing readers the best in what’s on TV and at the shops, including the best deals and latest reviews.

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Frequently Asked Questions

Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and eaten supermarket branded food for Christmas festivities or holiday entertaining (note: this refers to supermarkets’ own brand products, not name-brand products purchased in a supermarket and not products purchased from an independent butcher, deli, baker, etc.) – in this case, 3,740 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

Here are the previous winners of Canstar Blue’s Christmas supermarket awards:

2020

  • Best Leg Ham: Costco
  • Best Turkey: ALDI
  • Best Christmas Pudding: ALDI
  • Best Pavlova Base: Woolworths & Coles
  • Best Fruit Mince Pies: ALDI & Foodland

2019

  • Best Leg Ham: Woolworths
  • Best Turkey: ALDI
  • Best Christmas Pudding: ALDI
  • Best Pavlova Base: Woolworths
  • Best Fruit Mince Pies: ALDI

2018

  • Best Leg Ham: ALDI
  • Best Turkey: IGA
  • Best Christmas Pudding: ALDI
  • Best Pavlova Base: ALDI
  • Best Fruit Mince Pies: ALDI

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