Supermarket Christmas Awards 2023
How we rate supermarket Christmas foods
Our review compares supermarket Christmas foods on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which supermarket Christmas foods they think are best!
Canstar Blue surveyed 1,187 Australians for their feedback on the supermarket branded Christmas food products they’ve purchased and eaten in the last two months (i.e. leg ham, turkey, Christmas pudding, fruit mince pies, pavlova). Note: This refers to supermarkets’ own brand products, not name-brand products purchased in a supermarket and not products purchased from an independent butcher, deli, baker etc.
Canstar Blue research finalised in January 2024 and published in May 2024.
- The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.
Respondents rate their satisfaction with their supermarket Christmas food(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
- Overall satisfaction: measures consumer satisfaction with supermarket Christmas food products as an individual score, NOT a combined total of all criteria.
- Value for money: quality and quantity of product for price paid.
- Taste: as expected for the product.
- Freshness: perceived freshness of the product.
The winning brand is the one that receives the highest overall satisfaction rating once all the scores from the overall satisfaction criteria are combined and averaged.
- Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
- When we cannot determine a clear winner from the criteria for the overall satisfaction rating, we will then look at the other criteria measured in the rating.
- The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey.
Our 2023 customer satisfaction survey saw five different supermarket Christmas food categories reviewed and rated, covering main meals and desserts, with the results below. Coles, Woolworths, Aldi, IGA and Costco are featured in the ratings.
Find more detailed information on our Most Satisfied Customers methodology.
Leg Ham Award Winner – Woolworths
Woolworths won the Christmas leg ham award, with five stars in all categories: value for money, taste, freshness and overall satisfaction. Coles and Costco both scored five stars for value for money, and four stars for taste, freshness and overall satisfaction. IGA was rated four stars for value for money and taste, as well as three stars for freshness and overall satisfaction. Aldi was rated five stars for value for money, and three stars for taste, freshness and overall satisfaction.
Turkey Award Winner – Woolworths
Woolworths won the Christmas turkey award, with five stars across all categories: value for money, taste, freshness and overall satisfaction. Coles scored five stars for taste, as well as four stars for value for money, freshness and overall satisfaction. Aldi was rated five stars for value for money, four stars for taste, and three stars for freshness and overall satisfaction.
Christmas Pudding Award Winner – Aldi
Aldi won the Christmas pudding award, scoring five stars in all categories: value for money, taste, freshness and overall satisfaction. Coles was rated four stars in each category, while Woolworths scored four stars for taste, freshness and overall satisfaction, and three stars for value for money.
Pavlova Base Award Winner – Aldi
Aldi won the pavlova base award, scoring five-star ratings across all categories: value for money, taste, freshness and overall satisfaction. Woolworths was rated five stars for taste, four stars for freshness and overall satisfaction, as well as three stars for value for money. Coles scored five stars for taste and freshness, and four stars for value for money and overall satisfaction.
Fruit Mince Pies Award Winner – IGA
IGA won the fruit mince pies category, with five stars for taste, freshness and overall satisfaction, as well as four stars for value for money. Aldi was rated five stars for value for money, taste and freshness, and four stars for overall satisfaction. Coles scored five stars for freshness, four stars for value for money and taste, as well as three stars for overall satisfaction. Woolworths was rated four stars for freshness, and three stars for value for money, taste and overall satisfaction.
About our consumer experts
Kate Lockyer: Content Producer
This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate Lockyer. She has completed a Bachelor of Journalism at the University of Queensland. Kate’s been writing professionally for two years, and has worked as a content writer, media assistant and newsroom contributor for a variety of organisations and publications, including the National Family Violence Prevention Legal Service, community radio station 4ZZZ and Shelly’s Swim School.
Samantha Howse: Consumer Research Specialist
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Past Ratings
Here are the past winners from Canstar Blue’s supermarket Christmas foods ratings:
2022:
- Best Leg Ham: Woolworths
- Best Turkey: Aldi
- Best Christmas Pudding: Aldi
- Best Pavlova Base: Coles and Woolworths
- Best Fruit Mince Pies: Aldi
2021
- Best Leg Ham: Coles & Woolworths
- Best Turkey: ALDI
- Best Christmas Pudding: ALDI
- Best Pavlova Base: Woolworths
- Best Fruit Mince Pies: ALDI & Woolworths
2020
- Best Leg Ham: Costco
- Best Turkey: ALDI
- Best Christmas Pudding: ALDI
- Best Pavlova Base: Woolworths & Coles
- Best Fruit Mince Pies: ALDI & Foodland
2019
- Best Leg Ham: Woolworths
- Best Turkey: ALDI
- Best Christmas Pudding: ALDI
- Best Pavlova Base: Woolworths
- Best Fruit Mince Pies: ALDI
2018
- Best Leg Ham: ALDI
- Best Turkey: IGA
- Best Christmas Pudding: ALDI
- Best Pavlova Base: ALDI
- Best Fruit Mince Pies: ALDI
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