Supermarket Meat Awards 2019
For many Australians, a trip to the supermarket means a quick stop at the meat aisle to stock up on meals for the week. It’s for this reason that our big supermarket chains are competing fiercely to offer the best quality products at the most competitive prices, with promotions and sales common. Despite this, there is often minimal difference in actual costs, so Canstar Blue’s annual review aims to find out which supermarket chain really is winning the ‘meat wars’ when it comes to customer satisfaction.
To do this, we surveyed more than 2,000 Australian adults to find out which, if any, supermarket label meat products they had purchased and eaten in the preceding four weeks. Survey respondents who qualified to take part in the research (2,088) were then invited to identify and score their purchased product(s) on a scale of 0 to 10 for overall satisfaction, while feedback is also recorded on freshness, taste and value for money.
Sixteen different meat categories have been reviewed in 2019, covering beef, chicken, lamb and pork. The results are found below. The supermarkets must have received a minimum of 30 survey responses in each meat category to be included in the final results. Coles, Woolworths and ALDI feature in most of the categories, while IGA is only included in some.
Here are some of the standout findings from our survey:
Beef Award Winner – ALDI
Beef Sausages – ALDI
ALDI was a clear winner in the battle of the beef snags, outscoring Woolworths and Coles to take out the top prize. ALDI recorded top marks across all research variables – taste, freshness and value for money – in addition to overall satisfaction. Woolworths came in second place, with Coles ranked third for overall satisfaction.
Beef Mince – ALDI
One of the most competitive meat categories, the beef mince title went to ALDI ahead of IGA in second place, with Coles and Woolworths ranked joint third for overall satisfaction. ALDI earned top marks for most variables, including taste and value for money. IGA got the top result on freshness as well as joint first with ALDI on taste.
Beef Burgers – Woolworths
Woolworths took out the award in the battle of the burgers, scoring top marks across all research categories. Coles was second overall but got top results alongside Woolies for two other variables – value for money and freshness. No other supermarket was able to impress consumers in this category.
Beef Steak – ALDI
ALDI customers are the most satisfied with their beef steaks, the research found. ALDI received top marks across all variables, with Woolworths and Coles in joint second place overall.
Beef Roast – Coles
The title of top Sunday beef roast went to Coles, ahead of Woolworths in second spot. Both Coles and Woolworths earned top marks for freshness, but Coles was able to secure high results in all remaining categories.
Chicken Award Winner – ALDI
Chicken Breast – ALDI
One of the most hotly-contested categories, the chicken breast award went to ALDI after scoring top marks in all research variables. Woolworths and Coles finished in joint second place overall.
Chicken Mince – ALDI
In another straight shootout between the ‘big three’ supermarkets, ALDI finished ahead of the pack for its chicken mince. Coles and Woolworths were joint rated second overall.
Chicken Wings – ALDI
ALDI was a clear winner for chicken wings in 2019, scoring highly on value for money, taste, freshness and overall satisfaction. Coles came second, ahead of Woolworths in third place. However, ALDI, Coles and Woolworths couldn’t be separated on taste, with each brand receiving top marks in this area.
Chicken Drumsticks – ALDI
ALDI took out top spot in the chicken drumstick stakes, leading the way from Coles in second place, and Woolworths in third. Coles earned top marks with regards to freshness, alongside this year’s winner.
Lamb Award Winner – ALDI
Lamb Cutlets – Woolworths
The lamb cutlets award went to Woolworths, scoring highly on taste, freshness and overall satisfaction. It was second position for Coles, with neither supermarket receiving top results with regards to value for money.
Lamb Chops – ALDI
The lamb chops title goes to ALDI – a cleaner winner ahead of Coles and Woolworths in joint second place. ALDI took out top marks in each research category.
Lamb Roast – ALDI
ALDI also picked up the title for lamb roast. It rated top marks across the board, with Woolworths, IGA and Coles in joint second.
Pork Award Winner – ALDI
Pork Sausages – ALDI
Australian consumers have ranked ALDI No.1 for pork sausages, clearly leading the way for overall satisfaction and most other variables ahead of Woolworths in second position, with Coles rated third. ALDI scored top marks in all areas, taste, freshness and value for money, with Woolworths also getting top marks for freshness.
Pork Chops – Coles
Pork chop night belongs to Coles, scoring top marks in all research categories, including that of overall satisfaction. Woolworths and ALDI were ranked joint second, but both brands were praised in the taste department alongside this year’s winner.
Pork Mince – ALDI
ALDI once again stood out in the pork mince category, leading the way from Woolworths in second place, with Coles finishing third overall.
Pork Roast – ALDI
ALDI was the highest-rated supermarket chain when it comes to pork roast, making it 12 awards out of 16 – a crackling result for the supermarket chain! Woolworths came in second place, with Coles in third. Although ALDI scored top marks for all research categories, Woolies was also praised for freshness.
Finding good quality meat on a budget
“The quality and price of meat products in-store plays a significant role in where many Aussies choose to do their supermarket shopping,” said Head of Canstar Blue, Megan Doyle. “But it’s also an area where consumers will cut back if they need to save money, so they’ll want to know that they’re getting the best they can for what they can afford.
“The purpose of our research was to determine which supermarket consumers should consider going to if the quality of the meat on offer is one of the main motivations for where they shop.
“While Coles and Woolworths have performed well in some areas, ALDI’s dominance in these ratings is clear. The trend is that consumers who buy their meat products at ALDI generally believe they’re getting better bang for their buck.”
Frequently Asked Questions
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and eaten a supermarket home brand meat product (e.g. steak, mince, cutlet etc.) from a supermarket in the last four weeks (Note: this refers to supermarkets’ own brand products, not name-brand products purchased in a supermarket and not products purchased from an independent butcher, deli, farmers’ market etc) – in this case, 2,088 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.