Supermarket Meat Awards 2020
For many Australians, a trip to the supermarket means a quick stop at the meat aisle to stock up on meals for the week. It’s for this reason that our big supermarket chains are competing fiercely to offer the best quality products at the most competitive prices, with promotions and sales common. Despite this, there is often minimal difference in actual costs, so Canstar Blue’s annual review aims to flesh out which supermarket chain is really winning the ‘meat wars’ when it comes to customer satisfaction.
To do this, we surveyed more than 3,000 Australian adults to find out which, if any, supermarket label meat products they had purchased and eaten in the preceding four weeks. Survey respondents who qualified to take part in the research (3,088) were then invited to identify and score their purchased product(s) on a scale of 0 to 10 for overall satisfaction, while feedback was also recorded on freshness, taste and value for money.
Our 2020 customer satisfaction survey saw a whopping 21 different meat categories reviewed and rated, covering beef, chicken, lamb, pork and seafood. The results are found below. Each supermarket must have received a minimum of 30 survey responses in each meat category to be included in the final results. Coles, Woolworths and ALDI feature in most of the categories, while IGA only made the cut in some.
Here are some of the standout findings from our latest survey:
Beef Award Winner – ALDI
ALDI was rated the undisputed champion of supermarket beef for the THIRD year in a row!
Beef Sausages – ALDI
ALDI has won the battle of the beef snags for three years running, outscoring Coles and Woolworths to take out the top spot once more. ALDI received five-star reviews in all categories including – taste, freshness and value for money – in addition to overall satisfaction. Coles came in second place, with Woolworths ranked third for overall satisfaction.
Beef Mince – ALDI
One of the most competitive meat categories, the title of beef mince king also went to ALDI for the third consecutive year. The discount supermarket wiped the board with a clean five-star sweep across all variables such as taste, freshness, value for money and overall satisfaction. Coles and Woolworths ranked second and third, earning four stars and three stars for overall satisfaction respectively.
Beef Burgers – Coles
This year, Coles took out the award in the battle of the burgers, scoring five stars across all research categories, followed by Woolworths which received four stars across the board. ALDI and IGA didn’t receive the minimum required survey sample size to feature in this category for 2020.
Beef Steak – ALDI
ALDI customers are the most satisfied with their beef steaks, our latest research found. This is the third year in a row that ALDI has topped this category, scoring five stars across all variables, including taste, freshness, value for money and overall satisfaction. IGA came second with full marks for taste and value for money. Woolworths and Coles finished third and fourth respectively.
Beef Roast – Woolworths
The title of top Sunday beef roast went to Woolworths in 2020, ahead of Coles in second spot. Woolies earned top marks in all rated categories, while Coles rated four stars overall. ALDI and IGA didn’t receive the minimum required survey sample size to feature in this category.
Chicken Award Winner – Coles
Winner winner chicken dinner! Coles won Canstar Blue’s Most Satisfied Customer Award for chicken in 2020, plucking ALDI from the top spot after two years.
Chicken Breast – ALDI & Coles
One of the most hotly-contested categories, the chicken breast award went to… ALDI (for the third consecutive year) & Coles! Both supermarkets earned five stars across all categories such as taste, freshness, value for money and overall satisfaction. Woolworths also managed to receive full marks for taste, but landed on four stars for overall satisfaction.
Chicken Mince – Coles
Coles finished ahead of rival supermarket Woolworths for its chicken mince, rating five stars for taste, freshness, value for money and overall satisfaction. Woolies received a solid four stars across the board. ALDI and IGA didn’t receive the minimum required survey sample size to feature in this category in 2020.
Chicken Wings – Woolworths & Coles
Woolworths & Coles were joint winners for chicken wings in 2020, both scoring five stars for value for money and overall satisfaction. Woolies also received full marks for freshness and Coles for taste. ALDI came in third.
Chicken Thighs – ALDI
There was no ‘thighs’ race here, with ALDI rating best for chicken thighs. The discount supermarket earned full marks in all categories, while Coles finished second with a solid four stars across the board and Woolworths third with three stars overall.
Chicken Drumsticks – Coles
Coles took out the top spot in the chicken drumsticks stakes, leading the way from Woolworths in second place, and ALDI in third. Coles earned top marks in all rated categories, while Woolies also picked up five stars for freshness.
Chicken Roast – ALDI
ALDI roasted its main rival supermarket chains to rate best for cold chicken roasts in 2020, with a clean five-star sweep across the board. Woolworths also got full marks for freshness and value for money. Coles received four stars everywhere.
Lamb Award Winner – ALDI & Woolworths
ALDI and Woolworths ‘meat’ in the middle as joint winners of Canstar Blue’s Most Satisfied Customer Award for lamb in 2020. This is a third consecutive win for ALDI.
Lamb Cutlets – Woolworths
The lamb cutlets award went to Woolworths, which scored five stars in all categories. It was second position for Coles which still managed to score full marks for taste, freshness and overall customer satisfaction. ALDI and IGA didn’t receive the minimum required survey sample size to feature in this category for 2020.
Lamb Chops – ALDI
The title of best lamb chops goes to ALDI for the third year in a row – a clear winner ahead of Woolworths and Coles in second and third place respectively. ALDI took out top marks in every research category.
Lamb Mince – Woolworths
Woolworths was rated best for lamb mince, with five-star reviews for taste, freshness, value for money and overall satisfaction, while Coles got a solid four stars everywhere. ALDI and IGA didn’t receive the minimum required survey sample size to feature in this category.
Lamb Roast – ALDI
ALDI was rated best for lamb roast, with five-star reviews for taste, freshness, value for money and overall satisfaction. Runner-up Woolworths also received full marks for taste and freshness. Coles came third.
Pork Award Winner – ALDI
ALDI was also rated best pork on your fork for the third year running in 2020.
Pork Sausages – Coles
Australian consumers have ranked Coles No.1 for pork sausages in 2020, clearly leading the way for overall satisfaction and in all other variables ahead of Woolworths in second position. However, Woolies still managed to score full marks for freshness. ALDI and IGA didn’t receive the minimum required survey sample size to feature in this category.
Pork Chops – ALDI
Pork chop night belongs to ALDI, scoring top marks in all research categories, including that of overall customer satisfaction. Woolworths and Coles ranked second and third, with full marks for taste and freshness.
Pork Mince – Woolworths
In 2020, Woolworths stood out in the pork mince category, with five stars for taste, freshness and overall satisfaction. Coles finished with a solid four stars for overall satisfaction.
Pork Roast – ALDI
Aussies rated ALDI’s pork roast a ‘crackling’ success for two years in a row, with the discount supermarket earning five stars across the board. Woolworths and Coles finished second and third respectively, with Coles also receiving full marks for freshness.
Fish Award Winner – ALDI
Fish – ALDI
ALDI was deemed the best catch for fish, in this inaugural category. The discount supermarket chain scored five-star reviews for taste, value for money and overall satisfaction. Coles came in second with five stars for freshness and four stars everywhere else. Woolworths finished third.
Seafood Award Winner – ALDI
Seafood – ALDI
Making it 12 awards out of 21, ALDI also picked up the title for best seafood, with five stars for taste, value for money and overall satisfaction. Coles came in second place with full marks for freshness and four stars everywhere else. Woolworths finished third.
Finding good quality meat on a budget
“The quality and price of meat products in-store plays a significant role in where many Aussies choose to do their supermarket shopping,” said Head of Canstar Blue, Megan Doyle. “But it’s also an area where consumers will cut back if they need to save money, so they’ll want to know that they’re getting the best they can for what they can afford.
“The purpose of our research was to determine which supermarket consumers should consider going to if the quality of the meat on offer is one of the main motivations for where they shop.
“While Coles and Woolworths have performed well in some areas, ALDI’s dominance in these ratings is clear. The trend is that consumers who buy their meat products at ALDI generally believe they’re getting better bang for their buck.”
About the author of this page
This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.
Frequently Asked Questions
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and eaten a supermarket home brand meat product (i.e. steak, mince, cutlet,s etc.) from a supermarket in the last four weeks (note: this refers to supermarkets’ own brand products, not name-brand products purchased in a supermarket and not products purchased from an independent butcher, deli, farmers’ market, etc) – in this case, 3,088 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
- Beef: ALDI
- Chicken: ALDI
- Lamb: ALDI
- Pork: ALDI
- Beef: ALDI
- Chicken: ALDI
- Lamb: ALDI
- Pork: ALDI