Canstar Blue’s anti-ageing skin care review has seen Olay, Nivea, L’Oréal, Clinique and Garnier compared on their consistency, feeling on skin, effectiveness, packaging, value for money and overall satisfaction.
It’s the age-old question that only a few people like George Clooney appear to have answered – how do we grow gracefully whilst maintaining as much of our youthful glow as we can, without going under the knife? Whether it’s brightening a dull skin tone, firming sagging skin, removing age spots, or tightening lines and wrinkles, it seems stores are stocked with plenty of products claimed to reverse (or at least slow down) the “seven signs of ageing”.
So, which brands can lift our spirits (as well as our skin)? In Canstar Blue’s inaugural anti-ageing skin care ratings, we sought to find out which brands are helping to keep Aussies’ youthful glow and which are just causing a few more frown lines. To do this, we surveyed more than 500 adults who gave us their feedback on the anti-ageing skin care products they’ve used in the last 12 months. Five brands featured in the results, but only one received a five-star rating for overall satisfaction – Olay.
There were barely any wrinkles for Olay in this year’s ratings, having achieved five stars on consistency, feeling on skin, effectiveness, and overall satisfaction. It also scored four stars on value for money and packaging.
The five brands in Canstar Blue’s anti-ageing skin care review were rated in the following order for overall satisfaction:
Nivea, L’Oréal and Clinique all got four stars for overall satisfaction, while Garnier had to settle on three stars. Although Olay stopped the clocks in this year’s ratings, earning the only five-star rating for overall satisfaction, L’Oréal also managed to reduce a few wrinkles when it achieved five stars for consistency, feeling on skin and packaging. Clinique got similar results for packaging, plus five stars for effectiveness, while Garnier got top marks on value for money.
For further guidance on which anti-ageing skin care might be the best fit for your skin – and details on what to look for when buying a new product – read on for a brief summary of what each brand currently offers.
Olay features a range of products designed to suit the various skin needs of different women. When it comes to treating the signs of ageing, the brand offers a number of daily creams, serums and gels from various collections to target fine lines, dark circles and crow’s feet. Some products include:
Olay earned five-star ratings for consistency, feeling on skin, effectiveness and overall satisfaction. The brand also received four stars on value for money and packaging.
Founded in 1911, Nivea sells a variety of face and body skin care products for men and women. Its large arsenal of beauty items includes cleansers, makeup removers and toners, exfoliators, scrubs, masks, lip care, body creams, moisturisers and treatments. To fight the signs of ageing, Nivea offers a few creams, serums and ampoules to choose from. The brand also created the serum-infused Q10 Power Sheet Mask, which is said to reduce the appearance of wrinkles as well as firm and moisturise the skin.
Nivea got four-star ratings for feeling on skin, consistency, effectiveness, value for money and overall satisfaction. It got three stars on packaging.
For those looking to stop the clock, L’Oréal has plenty of day and night moisturisers, treatments, eye creams and serum. It also boasts a line of makeup products, including the L’Oréal Infallible More Than Concealer, to give a youthful look. L’Oréal claims it can help you look visibly younger without undergoing cosmetic procedures, with products like the Revitalift Laser x 3 Day Cream SPF15 treatment described to act as a powerful anti-ageing moisturiser that supposedly “corrects wrinkles, re-densifies your skin and evens out your complexion”. Other products from its Revitalift collection include:
L’Oréal earned five stars on consistency, feeling on skin and packaging. The brand also rated four stars on effectiveness and overall satisfaction, with three stars on value for money.
Clinique offers a range of high-end skincare products and cosmetics. It claims its items are allergy-tested and 100% fragrance free. Prices generally vary depending on the size of the product. For items with a smaller price tag, you can find its 15ml tubs of the Clinique Moisture Surge 72-Hour Auto-replenishing Hydrator. Pricier options like the Multi-Dimensional Age Transformer Duo Resculpt + Revolumize are available in either 30ml or 50ml pot. One-size products are available, such as the Clinique Superdefense SPF 15 Daily Defense Moisturizer, Clinique Repairwear Laser Focus Night Line Smoothing Cream and the Clinique Repairwear Uplifting Firming Cream.
Clinique scored a five-star rating on effectiveness and packaging, and received four stars for consistency and overall satisfaction. It also got three stars on value for money and feeling on skin.
Garnier says its aim is to help people “feel their best natural selves through simple and sustainable beauty solutions”. Most of the items Garnier tends to include in an anti-ageing skin care routine are from the brand’s Skinactive collection, although the brand has also recommended a couple of items from its Organic line.
Garnier achieved a five-star rating on value for money but rated just three stars for effectiveness, consistency, packaging, value for money and overall satisfaction.
In addition to finding out which brands are rated best for anti-ageing treatments, our research also identified the following key drivers of customer satisfaction:
Other results of note from our survey include:
Effectiveness is the biggest driver of customer satisfaction when it comes to anti-ageing skin care products. According to our survey, 48% of people have tried multiple brands to find the best one that works for them. With plenty of products claimed to reverse and slow down the signs of ageing, why bother paying big bucks and get little to no result?
According to our research, the consistency of a product is the second biggest driver of customer satisfaction. It can be difficult to find an anti-ageing skin care product that’s just right for you. However, brands typically offer a range of different types of products, which all have a different consistency, so there’s plenty of choice out there from serums to creams.
Getting good value for money is also important for a product that’s usually used every day. Our survey found that 22% of respondents always buy the same brand of skincare products and 30% only buy them when they’re on sale. Some also buy products with specific ingredients, which can result in extra costs. For example, 23% try to buy ethically, looking out for brands that offer cruelty-free options or organic ingredients.
From face mask sheets to ampoules and tubs, anti-ageing skin care products come in all shapes and sizes. While it might not directly impact the end result, a product that’s well designed and easy to open can help make your daily routine a little less stressful and prevent creating a couple of extra lines.
Our survey found Aussies weren’t particularly affected by how a product feels on their skin, with this driver of satisfaction being at the bottom of the list. However, with 84% of Aussies using anti-ageing products at least once a day, and 40% applying it multiple times a day, you’d want a product that feels good on the skin without drying it out or making it feel oily.
So, there you have it – Olay has been rated the number one brand for helping Aussies dip their toes in the fountain of youth just that little bit longer, being the only entry in our inaugural anti-ageing skin care ratings to earn a five-star rating for overall satisfaction.
In addition to moisturisers, serums and creams, experts strongly advise using the right daily sunscreen to protect your skin from sun damage, as well as other dangers. Making lifestyle changes to address major causes of premature ageing is also recommended.
With this in mind, we hope our 2019 review has proved useful in helping you to find a brand to try next!
This report was written by Canstar Blue’s home & lifestyle journalist, Tahnee-Jae Lopez-Vito. She’s an expert on household appliances, grooming products and all things grocery and shopping. In addition to translating our expert research into consumer-friendly ratings reports, Tahnee spends her time helping consumers make better-informed purchase decisions on all manner of consumer goods and services, while highlighting the best deals and anything you need to be aware of.
Picture credits: Rido/Shutterstock.com, goodluz/shutterstock.com
Our anti-ageing skin care review saw a range of brands perform well in different categories:
Canstar Blue surveyed 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used a non-prescription/over the counter anti-ageing skincare product in the last 12 months (this includes eye-creams, moisturisers, serums and cleansers targeted for anti-ageing) – in this case, 512 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.