Best-Rated Anti-Ageing Skincare

See Our Ratings Methodology.


Most Satisfied Customers | Olay

Aussies have rated Olay as the top pick for Canstar Blue’s latest anti-ageing skincare ratings, receiving five star ratings for texture & consistency, scent and overall satisfaction.

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How we rate anti-ageing skincare

Our review compares anti-ageing skincare on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which anti-ageing skincare they think is best!

Canstar Blue surveyed 877 Australians for their feedback on the non-prescription/over the counter anti-ageing skincare product(s) they have purchased and used in the last 12 months.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their anti-ageing skincare brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with an anti-ageing skincare brand as an individual score NOT a combined total of all criteria.
  • Effectiveness: the skincare product resulted in visible skin improvements.
  • Value for money: the price was reasonable given the quality and quantity of the skincare product.
  • Texture & consistency: the skincare product had a texture well suited to its type (i.e. gel-based product foamed well, serum easily absorbed into skin, etc.).
  • Packaging: the packaging was functional and allowed for easy dispensing and storage.
  • Scent: the skincare product had a pleasant scent that wasn’t overwhelming.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Olay
  • Clinique
  • The Ordinary
  • Nivea
  • L’Oreal (incl. Revitalift)
  • Neutrogena
  • La Roche-Posay
  • Garnier

Find more detailed information on our Most Satisfied Customer methodology.

Top Anti-Ageing Skincare Brand – Olay

Olay Anti-Ageing Skincare

Olay is known for its anti-ageing skincare range, particularly its red jar line-up. Its products include serums, moisturisers, eye creams and cleaners & wipes formulated with ingredients such as niacinamide, vitamin E, amino peptides and more. The Regenerist range is the brand’s well-known anti-ageing line that includes products such as a plumping facial moisturiser, sculpting night cream and more to assist in anti-ageing effects.    

  • Olay was rated five stars for texture & consistency, scent and overall satisfaction. It also received four star ratings for effectiveness, value for money and packaging.




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About our consumer experts


Kate King: Home & Lifestyle Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s anti-ageing skincare ratings:

  • 2022: La Roche-Posay
  • 2021: Olay
  • 2020: Neutrogena
  • 2019: Olay

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