About Maxxis tyres
The story behind the brand
Maxxis Tyres was founded in 1967 in Taiwan as Cheng-Shin Rubber Ind. Co. as a manufacturer of bicycle tyres. Maxxis is now ranked as the ninth-largest tyre producer in the world. Their mission is to create lifelong Maxxis customers through quality products and customer service, from a child’s first bike ride to their adult commute and many different hobbies in between.
Maxxis makes far more than just bicycle tyres now:
- All-terrain vehicles (ATV)
- Passenger car (Automotive)
- Light truck
- Commercial truck
- Industrial vehicle
You can search for the right Maxxis tyre for your vehicle online. Maxxis has a great website dedicated to helping you understand how and why you should take care of your tyres and even how a tyre is made.
Maxxis has five advanced research facilities in the Netherlands, Taiwan, China and the USA. Maxxis sells tyres in 170 countries and employs over 25,000 employees. You can find your nearest Maxxis dealer online.
Some Maxxis tyre innovations
Maxxis Green Tyres: These tyres give better fuel economy and durability, meaning it takes longer for a tyre to need disposing and replacing.
Virtual Intelligent Prototyping (VIP Technology): This technology allows the engineer to predict a tyre’s performance before it is physically produced, using a series of analysis programs. Different pressure points at varying inflation levels and contact point are tested, simulating cornering, acceleration, braking and the effects of wear and tear.
After using VIP analysis, a prototype tyre is moulded. The prototype is then run through all the tests by the engineers in-house. Next comes field testing for racing, industrial and commercial use. A tyre will not be produced if it doesn’t get a stellar evaluation by test riders.
Tyre brands we rated
Canstar Blue commissions Colmar Brunton to regularly survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who bought new car tyres (not retreads) in the last 18 months – in this case, 950 drivers.
The tyre brands in this year’s survey are:
- Bob Jane
You can view the tyre survey results here.