Bridgestone is a Japanese company founded in Fukuoka in 1931. The company’s Australian branch arrived in 1980 when they took over local rubber manufacturing plants in South Australia run by the Uniroyal Tyre Company – Bridgestone Australia was listed on the ASX up until 2007, when majority shareholder Bridgestone privatised the company and turned it into a wholly-owned subsidiary.
Bridgestone Australia is still based in Adelaide and currently has over 300 franchised retailers around Australasia, employing more than 1,500 people in total. The company sells tyres for all private and commercial vehicles on the road today, along with a range of wheels as well as tyre maintenance and auto services. The company has taken significant steps to reduce its environmental impact; this includes developing their low rolling resistance Ecopia tyres which save fuel, and a commitment to re-treading and eventually recycling old tyres to reduce their energy use as much as possible.
What our survey respondents say about Bridgestone
Canstar Blue’s most recent car tyre retailer survey sought the opinions of more than 1,200 drivers around Australia. Some of the comments from customers who purchased tyres from Bridgestone were as follows:
|They always treat me like a valued customer and provide good tyres.||Wish they were open longer on Saturdays, or open on a Sunday. It’s always hard to find the time in between work commitments.|
|Good service, expert advice. Came to buy four tyres and was advised to buy only two as the other two still had good wear in them.||Possibly some of their tyres are high priced performance tyres but only because there is a market for them-not really a criticism.|
|Great service, pleasant showroom, coffee while you wait.||Can be quite costly sometimes.|
|Excellent service. They didn’t try to upsell or rip me off in any way.||Takes too long to changeover sometimes.|
|They were polite on the phone, they gave me a good quote and good advice, the tyres are great quality, and it didn’t take long to fit the tyres.||Prices are too high for all tyres no matter where you buy them from .|
Source: www.canstarblue.com.au Car Tyre Retailer survey 2015, conducted on by Colmar Brunton
Other tyre retailer brands we surveyed
Canstar Blue commissions Colmar Brunton to regularly survey Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased car tyres from a car tyre retailer in the last three years – in this case, 1,289 Australians.
The other car tyre retailer brands in this year’s survey are:
- Kmart Tyre and Auto
- Bob Jane T-Marts
- JAX Tyres