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Supermarket Christmas Awards 2025

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How we rate supermarket Christmas foods

Our review compares supermarket Christmas foods on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which supermarket Christmas foods they think are best!


Canstar surveyed 1,670 Australians for their feedback on the supermarket branded Christmas food products they purchased in 2025 (i.e. leg ham, turkey, Christmas pudding, fruit mince pies, pavlova). Note: This refers to supermarkets’ own brand products, not name-brand products purchased in a supermarket and not products purchased from an independent butcher, deli, baker etc.

  • The outcomes reported in these ratings are measured via PureProfile’s accredited online research panel.


Respondents rate their satisfaction with their supermarket Christmas food(s) from zero to 10, where zero is extremely dissatisfied and 10 is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Value for money
  • Taste
  • Freshness
  • Packaging


The winner is the brand Aussies rate highest for the things that matter most to customers, based on overall satisfaction. To see how we crunch the numbers, check out our methodology page.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey.
Our 2025 customer satisfaction survey saw five different supermarket Christmas food categories reviewed and rated, covering main meals and desserts, with the results below. Coles, Woolworths, Aldi, IGA and Costco are featured in the ratings.

Find more detailed information on our Most Satisfied Customers methodology.


Leg Ham Award Winner – IGA

IGA won the Christmas leg ham award, with Aussies rating it the highest across the categories that drive customer satisfaction. 

Turkey Award Winner – Woolworths 

Woolworths won the Christmas turkey award, with Aussies rating it the highest across the categories that drive customer satisfaction. 

Christmas Pudding Award Winner – Aldi

Aldi won the Christmas pudding award, with Aussies rating it the highest across the categories that drive customer satisfaction. 

Pavlova Base Award Winner – Aldi

Aldi won the pavlova base award, with Aussies rating it the highest across the categories that drive customer satisfaction. 

Fruit Mince Pies Award Winner – Aldi

Aldi won the fruit mince pies category, with Aussies rating it the highest across the categories that drive customer satisfaction. 

About our consumer experts


Rachel Bollerman: Consumer Content Writer

This article was written by Canstar Blue Consumer Content Writer, Rachel Bollerman. Rachel graduated with a Bachelor of Communications, majoring in Journalism at the Queensland University of Technology in 2021. She has worked in public relations, marketing and communications roles at Jessica Cotton PR & Marketing and the Institute for Urban Indigenous Health. Gaining experience in broadcast journalism and blog writing, Rachel has also interned at 4ZZZ Community Radio and Fishburners.

When she’s not working, Rachel enjoys doing arts and crafts projects at home, watching true crime and spending time with friends. You can follow Rachel on LinkedIn.

 

Meet the Editorial Team

 

Grace Kinross: Graduate Consumer Research Specialist

Grace Kinross Graduate Consumer Research Specialist

Grace is in the final semester of her Bachelor of Advanced Business (Honours) degree at The University of Queensland, majoring in Business Analytics and Marketing. Her studies have equipped her with strong capabilities in data analysis and consumer research. Grace began her journey with Canstar in early 2025 as a casual research assistant and has since progressed into her current role, where she oversees the consumer research ratings across a wide range of product and service categories. She is responsible for survey design and consumer data analysis, and enjoys her focus on uncovering insights that inform Canstar Blue’s ratings and awards and help support consumers to make more informed decisions.

 

Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s supermarket Christmas foods ratings:

2024: 

  • Best Leg Ham: Aldi
  • Best Turkey: Aldi
  • Best Christmas Pudding: Aldi
  • Best Pavlova Base: Coles
  • Best Fruit Mince Pies: Aldi

2023: 

  • Best Leg Ham: Woolworths
  • Best Turkey: Woolworths
  • Best Christmas Pudding: Aldi
  • Best Pavlova Base: Aldi
  • Best Fruit Mince Pies: IGA

2022:

  • Best Leg Ham: Woolworths
  • Best Turkey: Aldi
  • Best Christmas Pudding: Aldi
  • Best Pavlova Base: Coles and Woolworths
  • Best Fruit Mince Pies: Aldi

2021

  • Best Leg Ham: Coles & Woolworths
  • Best Turkey: Aldi
  • Best Christmas Pudding: Aldi
  • Best Pavlova Base: Woolworths
  • Best Fruit Mince Pies: Aldi & Woolworths

2020

  • Best Leg Ham: Costco
  • Best Turkey: Aldi
  • Best Christmas Pudding: Aldi
  • Best Pavlova Base: Woolworths & Coles
  • Best Fruit Mince Pies: Aldi & Foodland

2019

  • Best Leg Ham: Woolworths
  • Best Turkey: Aldi
  • Best Christmas Pudding: Aldi
  • Best Pavlova Base: Woolworths
  • Best Fruit Mince Pies: Aldi

2018

  • Best Leg Ham: Aldi
  • Best Turkey: IGA
  • Best Christmas Pudding: Aldi
  • Best Pavlova Base: Aldi
  • Best Fruit Mince Pies: Aldi