Dyson is a company which defines itself by its dedication to technological innovation. James Dyson founded the company in 1993 following his successful development and licensing of the world’s first cyclonic vacuum cleaner, the G-Force. Dyson had grown frustrated by the gradually diminishing performance of vacuum cleaners at the time, which were almost universally based on disposable bags – bags that became clogged over time and reduced the machine’s suction. Dyson was inspired by the capabilities of a cyclonic paint filter he’d built for a factory, and decided to apply the same principle to a domestic vacuum cleaner; five years and over five thousand prototypes later, his first vacuum cleaner was released in Japan to huge success. This was followed by the UK release of his company’s first model in 1993, the DC01, which quickly became the UK’s best-selling vacuum.
Both Dyson the man and Dyson the company are obsessed with continuous improvement and innovation, with the company employing over a thousand engineers worldwide. The company has expanded its range massively in the past twenty years, and now offers upright vacuums and cordless handheld models in addition to its ever-present range of barrel vacuums. All of Dyson’s vacuum models come with their latest proprietary cyclonic separation technology, as well as multiple other clever innovations such as their ball-mounted movement system that allows greater mobility than regular wheels.
It’s no real surprise, then, that Dyson has scooped the Canstar Blue Most Satisfied Customers award for 2015, Dyson was some way ahead of the seven other brands we rated, with closest competitors Miele and Shark scoring four stars overall.
Other vacuum cleaner brands we surveyed
Canstar Blue commissions Colmar Brunton to regularly survey 3,000 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased a new vacuum cleaner within the past 3 years – in this case, 1,211 Australians.
The other vacuum cleaner brands in this year’s survey are:
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