A brief history of the company
Established as a shipping firm in 1870, founder Yataro Iwasaki had three aging steamships. As part of the Tosa clan from the island of Shikoku, Iwasaki managed their trading operations with Osaka.
The company grew rapidly and had many name changes, and ultimately became Mitsubishi, but did not diversify onto land until 1885. Even then, they did not go straight into cars. The new head of the company, Yanosuke Iwasaki (Yataro’s brother) built mining around the shipping business, buying mines in Okayama and Nagasaki.
During the 1880s Mitsubishi was also involved in banking, insurance, and warehousing. They really were the company that did everything. And they continued expanding under the leadership of Yataro’s son, Hisaya, who added real estate, marketing, and administration to the company’s portfolio.
Mitsubishi was a family business and Hisaya’s cousin (Yanosuke’s son), Koyata, took over in 1916. This is when Mitsubishi finally got into machinery and cars. Koyata modernised Mitsubishi and steered the company into such sectors as machinery, electrical equipment, and chemicals.
Over the next 30 years of Koyata Iwasaki’s leadership, Mitsubishi continued into new sectors such as heavy industry, where they developed automobiles, aircraft tanks, and buses. During this period, they also became a leader in electrical machinery and home appliances.
The old Mitsubishi organization ended in 1946 and the holding company was dissolved. It was not until 1954 that over 100 companies (who had taken over various divisions of the old Mitsubishi) merged to re-establish Mitsubishi.
In a similar fashion, Mitsubishi Heavy Industries was reunited in 1964. Companies that had abandoned the name post-war again took up the name and accompanying three-diamond symbol.
During the 50s and 60s, Mitsubishi was a contributor to Japan’s unprecedented economic growth, and continued to be a strong performer through the 70s, and 80s. As of 2007, they have been Japan’s largest trading company, with over 200 bases of operation in 80 countries, as well as 500 group companies.
They continue to grow today, having taken over various other companies, and entering joint ventures with other large companies such as Germany’s Siemens. Notably in 2014, Mitsubishi acquired 91% of a Norwegian salmon farming firm.
Mitsubishi offer 9 Sedan models, which derive from the Mirage and Lancer. Stylish, sporty, and practical, a Mitsubishi sedan is hard to beat.
These cars proudly boast the highest 5 star ANCAP safety rating, and are filled to the brim with features. There are loads of them packed into the sedans, because despite their compactness, they are roomy on the inside.
They don’t just look good on the outside, these cars are smart too; rain sensing wipers, keyless entry, dusk sensing headlights, anti-lock braking, and stability control all feature in Mitsubishi sedans – and we haven’t even had a look on the inside yet!
Inside, the sedans can comfortably seat five, and have the tech that you need to get from A to B, with Bluetooth connectivity and voice control in all models, as well as full colour touch screens with 3D navigation in the seven Lancer models.
With so many feature options available, your new Lancer or Mirage sedan can be perfectly tailored to your needs and wants. For the full list of specs for each car, visit the Mitsubishi website.
How did Mitsubishi sedans score?
Mitsubishi topped our sedans poll, scoring five stars in five of our six categories. They lead the way in value for money, point of sale service, reliability, performance, and overall customer satisfaction.
Other sedans we rated
Canstar Blue commissions Colmar Brunton to regularly survey Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who had recently bought a sedan.
The other brands in this year’s survey are:
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