Arnott’s Tim Tam have come out as the pick of the bunch in Canstar Blue’s latest Sweet Biscuit ratings, scoring five stars for taste, texture, packaging convenience, variety and range as well as overall satisfaction.
Our review compares sweet biscuits on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which sweet biscuit they think is best!
Canstar Blue surveyed 2,126 Australians for their feedback on the sweet biscuit(s) they’ve purchased from a supermarket or grocer and eaten in the last three months. Note: this doesn’t include homemade biscuits or those purchased from a market.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more detailed information on our Most Satisfied Customer methodology.
Arnott’s stable of sweet biscuits is impressive to say the least, with no shortage of options to soothe your sweet tooth. But when it comes to the crown jewel, Tim Tam is arguably in a league of its own, with the humble chocolate-coated biscuit coming to Australia in the 60’s, and cemented its legacy ever since. Available in a variety of flavours including classic chocolate, white chocolate, caramel, dark chocolate, butterscotch and cream, double coat, salted caramel as well as a range of ‘deluxe’ flavours, there’s a Tim Tam for everyone (if you’re game enough to share, that is).
This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
Here are the past winners from Canstar Blue’s sweet biscuit ratings:
Appliances - October 2nd
Everyone loves chocolate but there are some ways to enjoy it that are a little more fun, like using a chocolate fondue machine! It’s not only a good excuse to scoff down melted chocolate by …
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Best-Rated Baby High Chairs - August 8th
Buying groceries is one of our biggest living expenses after housing costs, so it makes ‘cents’ Aussies look to reduce their grocery bills whenever possible. For that, it’s important to know exactly what we’re spending …
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Best-Rated Block Cheese - October 14th
Put those tasteless celery sticks away! We know that choosing snacks to keep hunger pangs AND that extra bulge at bay can be hard, especially if you’re short on time or just looking for a …
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