* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. ^ By clicking on a brand or ‘details’ button, you will leave Canstar Blue and be taken to our referral partner to compare. You agree that Canstar Blue’s terms and conditions apply to this referral. If you click on a brand that our referral partner does not cover, you will be taken to a brand page on Canstar Blue. Canstar Blue research finalised in March 2023, published in March 2023.
Arnott’s Tim Tam have come out as the pick of the bunch in Canstar Blue’s latest Sweet Biscuit ratings, scoring five stars for taste, texture, packaging convenience, variety and range as well as overall satisfaction.
Our review compares sweet biscuits on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which sweet biscuit they think is best!
Canstar Blue surveyed 2,126 Australians for their feedback on the sweet biscuit(s) they’ve purchased from a supermarket or grocer and eaten in the last three months. Note: this doesn’t include homemade biscuits or those purchased from a market.
The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.
Respondents rate their satisfaction with their sweet biscuit brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a sweet biscuit brand as an individual score NOT a combined total of all criteria.
Taste: the sweet biscuit tasted fresh, authentic and as expected given the flavour description (i.e. chocolate, mint, etc.).
Texture: the texture of the sweet biscuit was as expected given the flavour and type.
Value for money: the cost was reasonable given the quality and quantity of the sweet biscuit.
Packaging convenience: the sweet biscuit packaging made it easy to open or store.
Variety & range: there was a wide range of packet sizes and flavours available in the sweet biscuit brand range.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Arnott’s stable of sweet biscuits is impressive to say the least, with no shortage of options to soothe your sweet tooth. But when it comes to the crown jewel, Tim Tam is arguably in a league of its own, with the humble chocolate-coated biscuit coming to Australia in the 60’s, and cemented its legacy ever since. Available in a variety of flavours including classic chocolate, white chocolate, caramel, dark chocolate, butterscotch and cream, double coat, salted caramel as well as a range of ‘deluxe’ flavours, there’s a Tim Tam for everyone (if you’re game enough to share, that is).
Arnott’s Tim Tam was rated five stars for taste, texture, packaging convenience, variety and range and overall satisfaction, with three stars for value for money.
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This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.
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