* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. ^ By clicking on a brand or ‘details’ button, you will leave Canstar Blue and be taken to our referral partner to compare. You agree that Canstar Blue’s terms and conditions apply to this referral. If you click on a brand that our referral partner does not cover, you will be taken to a brand page on Canstar Blue. Canstar Blue research finalised and published in May 2023.
Aussies have rated Pura as the top brand in Canstar Blue’s latest Cream ratings, with the brand rated five stars for taste, texture & consistency, packaging convenience, variety & range as well as overall satisfaction.
Our review compares cream on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which cream they think is best!
Respondents rate their satisfaction with their cream brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
Overall satisfaction: measures consumer satisfaction with a cream brand as an individual score NOT a combined total of all criteria.
Taste: the cream tasted authentic and matched the flavour description on the packaging (i.e. light, etc.).
Texture & consistency: the cream was rich and had the expected consistency.
Value for money: the cost is reasonable for the quality and quantity of the cream.
Packaging convenience: the cream packaging made it easy to dispense and store (i.e. came in a resealable tub, etc.).
Variety & range: the cream brand offered a variety of product options.
The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.
Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Owned by Bega, Pura offers two cream options for shoppers – Thickened Cream, or Double Thick Cream Dollop. Pura’s Thickened Cream is available in a 300ml or 600ml container, is gelatine free and can be used in cooking or on top of desserts, whereas the Double Thick Cream Dollop is available as a 300ml option, and ideal for desserts. Pura creams are available to purchase at major supermarket chains, including Coles and Woolworths.
Pura was rated five stars for taste, texture & consistency, packaging convenience, variety & range as well as overall satisfaction, with four stars for value for money.
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What’s the difference between cooking cream and whipping cream?
Cooking cream doesn’t contain as much milk fat as whipping cream, so it will usually stay in its liquid state longer and won’t become as thick as other types of cream when whipped – even if chilled. It also has a thinner consistency that makes it easy to stir into soups and stews, and is less likely to curdle or split when heated or reaching boiling point.
In Australia, cooking cream is a type of heavy cream that contains a fat percentage of at least 35%. This makes it ideal for heating, freezing, and decorating. Whipping cream, on the other hand, is commonly known as thickened cream or heavy cream and has a similarly high fat content percentage. In fact, cooking cream can be used to replace whipping cream (and vice versa).
This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.
Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.