Best-Rated Cosmetics

See Our Ratings Methodology.


Most Satisfied Customers | NATIO

Aussies have rated Natio as the top pick in Canstar Blue’s latest cosmetics ratings, with five-star reviews across categories including longevity, value for money, texture & consistency, scent, packaging and overall satisfaction.  

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How we rate cosmetic brands

Our review compares cosmetic brands on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which cosmetic brand they think is best!

Canstar Blue surveyed 957 Australians for their feedback on the cosmetic(s) they have purchased and used in the last 12 months (e.g., foundation, mascara, lipstick, blush, eyeshadow, etc.).

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their cosmetic brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a cosmetic brand as an individual score NOT a combined total of all criteria.
  • Effectiveness: the cosmetic product effectively performed its function when applied correctly (i.e. concealer covered blemishes, mascara lengthened lashes, lipstick added colour to lips, etc.)
  • Longevity: the cosmetic product had a long-lasting stay or effect as described on the packaging, and could withstand daily wear (i.e. the product stays on even with a light sweat).
  • Value for money: the cosmetic product was reasonably priced given the quality and quantity per bottle/tube/container.
  • Texture & consistency: the cosmetic product had the expected texture and consistency for its type (i.e. liquid foundation was smooth, blush came in a packed powder, etc.) and made application easy.
  • Scent: the cosmetic product had a pleasant scent that was not overwhelming, or had no distinctive scent if marked unscented.
  • Packaging: the cosmetic product packaging had aesthetic appeal and equal functionality (i.e. travel size option, easy dispensing, storage instructions, etc.).

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • Rimmel
  • Too Faced
  • Clinique
  • Estee Lauder
  • Charlotte Tilbury
  • Maybelline
  • M.A.C.
  • L’Oreal
  • Revlon
  • Benefit
  • Australis

Find more detailed information on our Most Satisfied Customer methodology.

Top Cosmetics Brand – NATIO 

NATIO eyeshadow palette

NATIO is the ‘natural Australian beauty’ company with a range of products covering skincare, makeup, fragrances, sun protection and more. NATIO’s makeup includes foundations, concealers, eyeshadows, eyebrow pencils, eyeliners, blush, bronzers and much more. The brand says its makeup range is comfortable, relaxed and easy to use including a range of shades naturally found in nature. Other accompanying items for cosmetics include makeup brushes, makeup sponges and nail polish.   

  • NATIO received five star ratings for longevity, value for money, texture & consistency, scent, packaging and overall satisfaction as well as a four star rating for effectiveness. 

About our consumer experts


Kate King: Home & Lifestyle Content Producer

This report was written by Canstar Blue’s Home & Lifestyle Content Producer Kate King. Kate holds a Bachelor of Creative Industries from QUT majoring in Journalism and Media and Communications, and has written for a number of publications over the past five years.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners of Canstar Blue’s cosmetic ratings:

  • 2022: Charlotte Tilbury & M.A.C.
  • 2021: Natio


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