Canstar Blue’s first-ever review of makeup and cosmetics brands compares Natio, Revlon, L’Oréal, Rimmel, and Maybelline on longevity, quality, texture, packaging, value for money and overall satisfaction.
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* Overall satisfaction is an individual rating and not a combined total of all ratings. By default, brands with equal overall satisfaction ratings are sorted by the mean overall satisfaction score as rated by consumers. You can click the arrows at the top of any column in the table to sort by the results in that column. Canstar Blue research finalised in December 2021, published in December 2021.
Natio gets glossy reviews in makeup & cosmetics ratings
A fresh face is always the look du jour, but this by no way means going sans makeup − a little blush and gloss can go a long way to turning any look from drab to fab. To that point, 29% of Aussies we surveyed said they feel less confident when they don’t wear makeup, so it’s no surprise that the same amount (29%) always wear makeup when leaving the house. That’s why having good quality makeup that lasts all day and night ‘matte-rs’, especially if you’ve paid top dollar to put your best face forward.
That’s where Canstar Blue can offer some guidance. We’ve asked more than 800 Australian consumers who’ve recently purchased and used cosmetics (i.e. makeup) from a supermarket or pharmacy for their feedback to see how popular brands compare on factors like longevity, quality, texture, packaging, value for money, and overall satisfaction. Brands that received at least 30 responses are compared in our report.
Natio was the top pick for makeup and cosmetics, with five-star reviews for overall satisfaction and in almost all categories.
Best Makeup & Cosmetics Brands
Here are the best makeup and cosmetics brands, as rated by consumers in Canstar Blue’s inaugural review:
Natio topped our makeup ratings with five-star reviews for longevity, texture, packaging, value for money and overall satisfaction. Revlon also managed to score full marks for quality, longevity, and texture but landed on four stars overall, alongside L’Oréal. Meanwhile, Maybelline was rated best for value for money and rounded up the results on three stars for overall satisfaction, as did Rimmel.
Top Brand – Natio
Aussie-owned brand Natio was founded in 1993 on the principles of aromatherapy and combines natural ingredients with modern science to support its skincare range. The brand offers various facial cleaners, as well as natural makeup including primers, concealers, foundation, lipstick, mascara, and more. There are also blushers and bronzers, including Natio’s Mineral Pressed Powder Bronzer (Sunswept) and a brow gel for the perfect ‘less is more’ summer look. Natio also offers a men’s skincare range.
Natio was rated five stars for longevity, texture, packaging, value for money and overall satisfaction. It got four stars for quality.
Which type of makeup should I buy?
The type of makeup you should buy will depend on how much coverage you want (partial or full), your skin type (i.e. dry, oily, or combination skin), your personal preferences, and of course, your budget. Here are some common makeup essentials according to Aussies we surveyed:
Brow pencil/pomade: 17%
How often can you wear makeup?
You can wear makeup every day, providing that a) you use high-quality cosmetics designed for your skin type and b) that you clean your makeup accessories (i.e. brushes, applicators, etc.) regularly. Also, keep in mind that products that come into direct contact with your skin, like mascara or lipstick, need to be replaced more often than other products – roughly every three to six months. Here’s is how often Aussies we surveyed wear makeup:
The price of makeup varies depending on the product, brand, and retailer. Our latest survey revealed consumers who buy makeup from a supermarket or pharmacy spend on average $62 per month on cosmetics. Shoppers who buy makeup from high-end department stores like Myer and David Jones, or specialty shops like Mecca or Sephora could pay more for cosmetics.
About the author of this page
This report was written by Canstar Blue’s Home & Lifestyle Content Lead, Megan Birot. She’s an expert on household appliances, health & beauty products, as well as all things grocery and shopping. When she’s not writing up our research-based ratings reports, Megan spends her time helping consumers make better purchase decisions, whether it’s at the supermarket, other retailers, or online, highlighting the best deals and flagging anything you need to be aware of.
Canstar Blue surveyed more than 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used cosmetics (i.e. foundation, mascara, lipstick, blush, eyeshadow, etc.) from a supermarket or pharmacy in the last 12 months – in this case, 805 people.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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