Best-Rated Toothbrushes

See Our Ratings Methodology.


Most Satisfied Customers | ALDI Dentitex

Aussies have rated ALDI Dentitex as a return winner in Canstar Blue’s latest toothbrush ratings, with the brand rated five stars for value for money, effectiveness, design and overall satisfaction.

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How we rate toothbrushes

Our review compares toothbrushes on customer satisfaction, so you can find out what other Aussies think about the compared brands before you go ahead with a purchase. Think of it as like asking hundreds of your closest mates which toothbrush they think is best!

Canstar Blue surveyed 1,828 Australians for their feedback on the toothbrush(es) they’ve purchased and used in the last 12 months. Note: this excludes electric toothbrushes.

  • The outcomes reported in these ratings are measured via accredited research panels managed by Qualtrics.

Respondents rate their satisfaction with their toothbrush brand(s) from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
  • Overall satisfaction: measures consumer satisfaction with a toothbrush brand as an individual score NOT a combined total of all criteria.
  • Design: the toothbrush had a comfortable and compact design that allowed it to easily fit in the mouth and reach all of the teeth.
  • Effectiveness: the toothbrush was effective in removing plaque and build-up, and providing a clean mouth feel.
  • Durability: the toothbrush maintained its shape and feel considering the frequency of use.
  • Value for money: the cost is reasonable for the quality and quantity of the toothbrush.

The winning brand is the one that receives the highest Overall satisfaction rating once all the scores from the Overall satisfaction criteria are combined and averaged.

  • Overall satisfaction is asked as a specific question and represents an individual measure, not a combined total of all criteria.
  • When we cannot determine a clear winner from the criteria for the Overall satisfaction rating, we will then look at the other criteria measured in the rating.
    • The brand with the highest number of five-star ratings within the supporting criteria will become the five-star recipient in overall satisfaction, and thus win the award. If a clear leader still cannot be determined from the supporting criteria, joint winners will be declared.

Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.

  • ALDI Dentitex
  • Oral-B
  • Colgate
  • Sensodyne
  • Coles

Find more detailed information on our Most Satisfied Customer methodology.

Top Toothbrush Brand − ALDI Dentitex

ALDI Dentitex toothbrushes

Dentitex is a private label and ALDI’s budget line of oral hygiene products which include toothpaste, toothbrushes, mouthwashes, and dental floss. If you’re looking for a simple and affordable toothbrush, ALDI offers the Dentitex Interdental Pro Toothbrush in ‘soft and ‘medium’ in a pack of two, along with the Dentitex Orbit Toothbrush, which also comes in a pack of two.

  • ALDI Dentitex was rated five stars for design, effectiveness, value for money and overall satisfaction, with four stars for durability.

How often should you change your toothbrush?

While there’s no set guideline as to how often you should be replacing your toothbrush, every three to six months are what most dental brands recommend to ensure that the toothbrush is effectively removing plaque and keeping your teeth healthy and clean.

Compare Electric Toothbrushes

About our consumer experts

Dean Heckscher: Site Editor

This report was written by Canstar Blue’s Site Editor, Dean Heckscher. He’s our resident expert on all things automotive, health & fitness, streaming and more. Dean is also one of Canstar Blue’s customer research report producers, helping to turn complicated subjects into easily-digestible information for our readers. He’s passionate about helping consumers make better-informed purchase decisions on all manner of consumer goods and services.


Meet the Editorial Team


Samantha Howse: Consumer Research Specialist

Sam Howse Research Specialist

Samantha Howse is Canstar Blue’s Consumer Research Specialist, coordinating the consumer research program behind our customer satisfaction awards across Canstar and Canstar Blue in Australia and New Zealand. Sam has earned a Bachelor of Business (Marketing) from Griffith University and, with seven years in market research and 2 years in marketing, she is experienced in survey design, implementation and analysis, coupled with an understanding of marketing principles and best practice.


Meet the Research Team

Past ratings

Here are the past winners from Canstar Blue’s toothbrush ratings:

  • 2021: ALDI Dentitex

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