Best-Rated Toothbrushes

Canstar Blue’s first-ever review of toothbrushes compares ALDI Dentitex, Sensodyne, Oral-B, Colgate, Woolworths, and Coles on quality & durability, ease of use, design & appearance, value for money and overall satisfaction.

See our Ratings Methodology.

Best electric toothbrushes 2021

Most Satisfied Customers | ALDI Dentitex

ALDI Dentitex was rated best for toothbrushes in Canstar Blue’s ratings, with five-star reviews for quality and durability, design, value for money and overall satisfaction.

ALDI Dentitex

Fact Checked Fact Checked

ALDI Dentitex brushes up best in toothbrush ratings

What are dental X-rays called? Tooth pics! All jokes aside, filling the gaps in your dental hygiene is important to avoid toothaches and the heartache of having to fork out an arm and a leg at the dentist to repair your gnashers. So, where do you start? With a good quality toothbrush of course. In fact, more than half of Aussies we surveyed (53%) even keep spare toothbrushes on hand in case of emergency – because teeth cleaning is as essential for your overall wellbeing as a good diet. What’s also serious business is finding a good quality toothbrush for your dental needs.

That’s where we can help. Canstar Blue surveyed nearly 1,600 Australian consumers for their feedback on the toothbrushes (manual not electric) they’ve purchased and used in the last 12 months. Respondents rated brands on quality and durability, ease of use, design and appearance, value for money, and overall satisfaction. Those that received at least 30 responses are compared in our report.

So, what’s the floss (goss)? ALDI Dentitex was rated best for toothbrushes after rating five stars for overall satisfaction and in most other categories.

Best Toothbrushes

ALDI Dentitex toothbrushes compared

Here are the best brands of toothbrushes in Australia, as rated by consumers in Canstar Blue’s inaugural review:

  1. ALDI Dentitex
  2. Sensodyne
  3. Oral-B
  4. Colgate
  5. Woolworths
  6. Coles

ALDI Dentitex topped our ratings with five-star reviews for quality and durability, design, value for money, and overall satisfaction. Sensodyne and Oral-B also scored top marks for quality and durability, as well as design, with Sensodyne additionally rating best for ease of use. Colgate also rated five stars for quality.

Top Brand − ALDI Dentitex

ALDI Dentitex toothbrushes

Dentitex is a private label and ALDI’s budget line of oral hygiene products which include toothpaste, toothbrushes, mouthwashes, and dental floss. If you’re looking for a simple and affordable toothbrush, ALDI offers the Dentitex Interdental Pro Toothbrush in ‘soft and ‘medium’ in a pack of two for just $1.89 and the Dentitex Orbit Toothbrush for about $3.29 (two-pack).

  • ALDI Dentitex rated five stars for quality and durability, design, value for money, and overall satisfaction. It got four stars for ease of use.

What are the different types of toothbrushes?

Besides the obvious choice between manual and electric toothbrushes, there are also various toothbrush bristles to choose from. The three main types include − soft, medium and hard. Here is what Aussies we surveyed said they preferred.

  • Soft bristles: 35%
  • Medium bristles: 34%
  • Hard bristles: 7%

A third of consumers (30%) would also consider purchasing an electric toothbrush, according to our survey. Toothbrushes also come in different lengths and brush head sizes and designs for kids and adults alike.

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What toothbrushes do dentists recommend?

What is the best toothbrush to use

Most dentists recommend using soft bristles with a rounded tip to avoid cutting your gums and to protect your tooth enamel from damage. The general advice is to also pick a brush head design that allows you to reach at the back of your mouth and under your tongue without making you gag. Just remember that having a good quality toothbrush is only half of the equation − using it properly and cleaning your teeth regularly is the other.

How often should you replace your toothbrush?

As a rule of thumb, you should replace your toothbrush every three months, or more regularly if you’ve been sick or if you’ve dropped it on the bathroom floor or in the toilet (we’ve all been there). Here is how frequently Aussies change their toothbrush, according to our survey.

  • Once every few months: 45%
  • Once a month: 23%
  • A few times a year: 15%
  • Every couple of weeks: 6%

There you have it; we hope this guide has proved to be useful in helping you find which toothbrush brands are worth considering adding to your dental arsenal and what to look out for the next time you’re shopping for a toothbrush.

About the author of this page

Megan Birot

This report was written by Canstar Blue’s Home & Lifestyle Content Lead, Megan Birot. She’s an expert on household appliances, health & beauty products, as well as all things grocery and shopping. When she’s not writing up our research-based ratings reports, Megan spends her time helping consumers make better purchase decisions, whether it’s at the supermarket, other retailers, or online, highlighting the best deals and flagging anything you need to be aware of.

Compare Electric Toothbrushes

Picture credit: Kurhan/

Frequently Asked Questions

Canstar Blue surveyed more than 3,000 Australian adults across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from customers within the survey group who have purchased and used a manual (disposable) toothbrush in the last 12 months – in this case, 1,592 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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