Cat food


Dinner time for your favourite furry friend? Compare cat food using our ratings comparison of pet food satisfaction.

* Overall satisfaction is an individual rating and not a combined total of all ratings. Brands with equal overall satisfaction ratings are listed in alphabetical order.
Canstar Blue research finalised in November 2011, published in November 2011.

See our Ratings Methodology.

Most Satisfied Customers | Friskies

Friskies should keep your cat purring with a host of five star ratings and our most satisfied customers award for cat food too.

Cats are ‘fine dining’ on organic and homemade meals

Some Aussie cats are dining in more style than some humans through offerings of both homemade and organic meals.

One fifth of the respondents to our recent survey said they feed their cat organic food – with Generation Y respondents three times as likely as Baby Boomers to go the organic route at twenty-one percent compared to just seven percent.

Similarly, some of the pet owners we surveyed were opting for homemade culinary creations. In fact, more than one in ten respondents regularly cooked meals for their cats.

But when you don’t have the time or energy to don the chef’s hat, what should you feed your furry little friend? Friskies should keep your cat purring with a host of five star ratings and our most satisfied customers award for cat food.

Our survey also looked at Purina, Dine, Whiskas and Fancy Feast.

Friskies was a standout victor, receiving five stars for overall satisfaction, value, nutritional value and the ‘pets eat it’ criteria. However, other surveyed brands performed exceptionally well also:

  • Purina received five stars for their nutritional value
  • Dine also scored five stars for nutritional value, and shared a five star rating with Whiskas for packaging options
  • Whiskas also received five stars for the ‘pets eat it’ criteria, which it shared with Fancy Feast

Our pet food survey also looked at dog food brands.

Overall satisfaction

Friskies received five stars for overall satisfaction with their cat food product. However, they weren’t the only brand who performed well, with Purina, Dine and Whiskas all receiving four stars each. Fancy Feast followed with three stars.

Value for money

Friskies received another five stars for their value for money, while Purina, Dine and Whiskas received four each. Fancy Feast were awarded three stars for this criteria.

Packaging options

Both Dine and Whiskas received five stars for having the most satisfied customers for packaging options. Both Friskies and Purina received four stars for their packaging variety, while Fancy Feast scooped up another three stars.

Nutritional value

A long term bond is not uncommon between owners and pets, so looking after your cat’s diet should be of great importance. Luckily, cats everywhere are in for a treat, as three of our brands – Friskies, Purina and Dine – received five star satisfaction ratings for their nutritional value. Whiskas and Fancy Feast received four stars for this criteria.

Pets eat it

What should you feed a fussy feline? Try one of our five star recipients for our ‘pets eat it’ criteria. Friskies, Whiskas and Fancy Feast all received top marks for most satisfied customers, while Purina and Dine received four each.

Frequently asked questions

Canstar Blue commissions Colmar Brunton to regularly survey 2,500 Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased packaged cat food (wet or dry) in the past six months – in this case, 548 people.

Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

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