Meet Canstar Blue

Canstar Blue is a consumer review and comparison website. Our team is dedicated to helping Aussie consumers make better-informed purchase decisions – after all, we’re consumers ourselves!

Canstar Blue is focused on product and service excellence and aims to act as a real voice of consumers (based on quantitative research). About two-thirds (63%) of Australians are aware of the Canstar Blue brand* and our ratings results are freely available to consumers via our website.

Launched in 2010, Canstar Blue is an initiative of Canstar – Australia & New Zealand’s premier research and expert ratings agency, working with more than 30,000 products and more than 300 brands in the financial services industry. Canstar is focused on educating and helping consumers make better financial decisions. See here for a list of our authors.

We hope you find our website useful and welcome any feedback



Tell us your story

We love to hear from visitors to our site, so please get in touch with any feedback, good or bad. We would particularly like to hear about how you’ve used our website to better-understand your options, or find a better deal. Have you saved some money on your energy or internet plan? Please get in touch with the following email address and tell us your consumer story.


Consumer Ratings

We engage respected professional market research companies (such as Qualtrics, Colmar Brunton and I-view) to ask Australian adults about their experiences with particular purchased products or services. Our ratings are unbiased and come straight from consumers like you. We compare over 100+ categories, and cover 800+ brands each year. Check out mobile plan ratings here. See our FAQs for more information.


Price comparison tables and ‘value rank’

In addition to our consumer ratings, Canstar Blue collects data from energy, phone and internet providers in order to show price comparison tables for relevant products. Users can list products in order of price and several other variables, including Canstar Blue’s unique ‘Value rank’. The Value score is a rating (out of 10) and is a combination of the Price score and Feature score, which is determined by multiple factors relating to the provider and plan in question, including customer service & support, billing and payment options, and plan flexibility. The full details of our value rank methodology can be found via the following links:




Expert Awards

Canstar Blue has recently published expert awards for phone and NBN providers. To do this, we use a sophisticated rating methodology, which compares providers’ suite of products offered to new customers. The ‘Provider of the Year’ award winners are determined by the cumulative performance of each provider across a range of consumer profiles within each category considered, over a period of 6 months. The awards consider a provider’s best performing product within each consumer profile, and considers the plan’s value proposition relative to the market based on Canstar Blue’s Value Rank for mobile or NBN respectively.