Canstar Blue is focused on product and service excellence and aims to act as the real voice of consumers (based on quantitative research). 63% of Australians are now aware of the Canstar Blue brand^ and our ratings results are freely available to consumers via our website.
Launched in 2010, Canstar Blue is an initiative of Canstar – Australia and New Zealand’s premier research and expert ratings agency, working with more than 30,000 products and more than 300 brands across the financial services industry. Canstar is focused on educating and helping consumers make better financial decisions.
We hope you find our website useful and welcome any feedback.
We love to hear from visitors to our site, so please get in touch with any feedback, good or bad. We would particularly like to hear about how you’ve used our website to better-understand your options, or find a better deal. Have you saved some money on your energy or internet plan? Please get in touch with the following email address and tell us your consumer story. Email: firstname.lastname@example.org
We engage respected professional market research companies (such as Qualtrics, Colmar Brunton and I-view) to ask Australians about their experiences with particular purchased products or services. Our ratings are unbiased and come straight from consumers like you. We ask consumers to compare over 100+ categories, and cover 800+ brands each year. Check out mobile plan ratings here. See our FAQs for more information.
In addition to our consumer ratings, Canstar Blue collects data from energy, phone and internet providers in order to show price comparison tables for relevant products. Users can list products in order of price and several other variables, including Canstar Blue’s unique ‘Value rank’. The Value score is a rating (out of 10) and is a combination of the Price score and Feature score, which is determined by multiple factors relating to the provider and plan in question, including customer service & support, billing and payment options, and plan flexibility. The full details of our value rank methodology can be found via the following links:
In addition to our consumer ratings, Canstar Blue may also publish expert awards for electricity, phone and NBN providers. To do this, we use a sophisticated rating methodology, which compares providers’ suite of products offered to new customers. The ‘Provider of the Year’ award winners are determined by the cumulative performance of each provider across a range of consumer profiles within each category considered, over a period of 6 months. The awards consider a provider’s best performing product within each consumer profile, and considers the plan’s value proposition relative to the market based on Canstar Blue’s Value Rank for electricity, mobile or NBN respectively.